Semrush

As a CEO of Little Dragon Media company, I think it's a great software for those that want in-depth SEO analysis of their website or their competitors' websites. It shows you everything you need to know about onsite and offsite SEO metrics. Being able to see which keywords you are ranking for is crucial as it shows you where your efforts should be focused. It's great to be able to discover new keywords that you're ranking for and didn't you were! Now, I used to be a religious user of semrush, until I discovered ahrefs. It seems that ahrefs has more accurate data, more features, and a better UX overall, but also more expensive.

Pros:

SEMrush has virtually everything you need to run a successful SEO campaign. In addition, it has provided Bamboo Nine some competitor insight and a level of keyword data that other platforms cannot. They have improved the tool a lot in the past year, with various great updates. In particular, we love the SEO Writing Assistant, which allows you to check how SEO friendly your text is, in real time. We also received some really nice SEMrush socks from them last year which is a nice perk for any SEO enthusiast! 

Cons:

It’s very frustrating that you cannot stop a crawl midway through the process. It would also be much easier if you could format and add hyperlinks whilst using the report creator. Finally, whilst we think. When you are an agency it becomes pricey very quickly, as you need to pay for the additional users in order to have more than one person using the tool at a time.

As Director of SEO at Blue Magnet Interactive, I share my views regarding SEMRush.

The Pros of SEMRush are pretty easy.  

1. It is fairly easy to use. The interface makes it fairly clear how to get what you want.

2. The keyword data is great and was a lifesaver after Google's keyword tool started obfuscating search volume. 

3. Setting up projects to help monitor keyword visibility, brand mentions, as well as the social media monitoring, has made a lot of the manual tasks I used to do obsolete. 

4. Recently, they've added an SEO content template tool which replaces a process I used to do to develop a set of semantic keywords to include for any given keyword topic. After just a month of using it, I am very excited about the results and hope the success continues.

The Cons of SEMRush are bit abstract.

1. It is an evolving tool which means how you got information once might not be how you always get that information. Since it is web-based, you are stuck with whatever updates they make.

2. The backlink data they show is really weak. In fact, beyond using SEMRush backlink information for very quick audits, I don't find it that useful.

3. I don't think the keyword difficulty score is all that meaningful either. It seems a keyword is either really difficult to rank for or not difficult at all. There is very little middle ground in the scoring, at least from the keyword sets I tend to work with.

Our overall experience with SEMRush has been really good. Our account rep has been helpful in the setup and answering questions that we have on specific features. As a team of EZSolution, the use of SEMRush is done every day for our clients. Some of our favorite features are the backlink searches to see what the competitors are doing and the link disavow has saved 100’s of hours compared to the manual process we had in the past.

The cons that we see are in the reporting tools. They are limited and not as customizable as we would like to see.

Pros: SEMrush is a great, user-friendly way, for us to track search positions. The feature we find most useful is the easy to set up Projects tool. As an in-house marketing team of High Speed Training, this might not sound as useful for us as it may an agency working across multiple sites, but our business has to operate across a wide range of totally different keyword sets and being able to break them down appropriately makes a difficult task more manageable. 

Cons: There are limitations on keywords so if you are dealing with really large keyword sets then it could become quite expensive. Sometimes rankings aren't accurate either but, given how many factors go into a search result these days, they still give a great estimation of where you are. 

Overall Experience: Our overall experience with SEMrush has been a positive one and it's a tool we use daily. There are many features it offers that we probably don't use to their maximum and, for some people, the tool maybe does a quite a few things well but none of them perfectly, but it has been invaluable in helping us organize our search strategy.

OLBUZ experienced using SEMrush. It is really amazing which not only helped us in understanding competitor’s website data but also helped us in defining strategies.

Pros: 

·        It gives you a complete understanding of keyword rankings and their contribution towards to overall traffic of the website. Here it helped a lot to categorized the keywords to target for a specified time frame. You will also get a clear picture of organic search position over time and can easily understand the pattern about how your website is performing against various Google algorithm updates.

·        It can be the best tool to spy on competitor’s paid marketing activities by not just keywords, but also will help you to see the ads copies as well.

·        I personally liked their PLA (Shopping) ads data which really help a lot while working on our client’s large inventory shopping ads.

·        They are regularly publishing updates and new features to improve overall user experience, this is a guide sign must say.

If I have to list one Con of this tool, it will be backlink analysis data. Yes, I personally believe that Ahrefs is a great tool when it comes to backlink analysis. SEMrush is already providing very good data about backlinks but if you are looking for detailed analysis, there an improvement is required.

My overall experience using SEMrush is very satisfying and the team at SEMRush is also very supportive.

As with most SEO software, SEMrush does a pretty good job at doing what it says on the tin. It is most helpful to Blinds Direct, but in order to really reap the benefits, you’d have to be a power user and invest a lot more budget into the platform. Some highlights include the abundance of accurate keyword data and tools for conducting granular competitor analysis.

The Critter Depot use SEMRush for seo/internet marketing strategies. We think they offer lots of good information. We can track our site's performance, competitor's performance, and which keywords are they targeting and which ones we should be targeting. They also audit your site for SEO issues.  This has been very valuable to grow my site's traffic and sales.  

One area of critique is that their information isn't always accurate.  When I compare what they think my traffic is, to what my traffic actually is through Google Analytics, there are discrepancies. This makes me wonder how accurate the information is from my competitors.  But I understand this is something every SEO software company deals with.

Overall, I'm satisfied with the information, tutorials, and support, so I continue my monthly membership.

I have been using SEMrush for almost two years and I think it’s a great tool for beginners and still a very handy one for more experienced SEOs and online marketers who focus on PPC.

Pros: The interface is quite intuitive and user friendly. It’s easy to understand what you will get from the several tools that they offer. Setting up is also very straight forward.There are two main features where SEMrush provides an excellent service: Keyword Analytics and Site Audit.

Cons: Their backlink analysis isn’t as comprehensive as other tools but they compensate it with the ability to integrate with other tools. It’s also user based instead of account based. So a company or agency would need to buy licenses for each user.        

I had been using SEMrush for a while when I was offered a job at a new company and despite the fact that they were using different tools, I decided to stick to SEMrush and ask for an annual plan. It was the perfect timing because we were about to move from HTTP to HTTPS for a website we owned called Psychic Sofa and it allowed us to monitor and track everything. That is why I also recommend it for scenarios like development or migrations. It will help monitoring performance, changes and even spot errors or issues that can be easily missed.

Semrush has became a very big tool with a lot of new features over the last few years and I haven't explored everything yet. Team at Core Optimisation thinks that it's best for discovering keywords that a website ranks for and their positions in Google. Their position tracking tool is very accurate as well. If they could team up with other competitors for a domain authority software then it would be a complete tool for SEO.