Semrush

I have found some of the data including page views, ad use and revenue to be very significantly off when using SEMrush, so at best the data should be taken as a very rough estimate. Pros are it has some of the most unique competitor comparison data and is great to use when doing a competitive analysis or competitive research. The SEO experts of Growth Marketing also enjoy the keyword tracking features, especially the tracking features that allow you to track position over time. I prefer SEMrush over other tools when managing overall SEO strategies for business websites. I find SEMRush to have more functionality and better tracking abilities. The platform have great crawling ability and add a lot of value to any SEO strategy however.

SEMrush is one of two SEO services I use in my day to day operations. Overall, I think it has pretty decent metrics (search traffic, traffic cost, paid search traffic and cost, backlinks, etc.). These are helpful for assessing new sites or sites you may want to get a link from (i.e. how much energy you'd put toward getting that link). I really love it for getting a sense of where a client's site is missing out on keywords compared to their competitors and for then researching further keywords to target in the space. They have a clean and informative dashboard with the ability to track a certain number of sites for keyword rankings, which can tell you a lot about how your strategy is faring. Where I think they slightly fall short, especially as compared to Ahrefs, is the backlinks. Their indexing must be less robust and not as fast as other services. I see new backlinks show more slowly, and the total quantity is substantially lower than seen elsewhere. Nonetheless, at coolblueweb, we think SEO intel is best obtained via more than one source. Using two or three services, plus a crawling program will give SEO experts a much clearer picture of a site and where it can be improved.

I use multiple SEO softwares everyday and SEMrush is definitely one of them but it's not my favorite. The pros are that it keeps very good track of your rankings and overall website health better than the other softwares. The cons are that it doesn't have the "spy on your competitors" functionality like some of the others. This is important because you want to be able to see every detail of your competition's site and what their ranking strategies are. As a Founder of Watchdog Pest Control, I share my overall experience that SEMrush Software is a necessity if you are in charge of your website but it's not the end all be all of SEO softwares. I've found that you still need additional tools to do the best job of SEO.

As Principal Strategist of IMPACT Branding & Design, I use it anytime and every time I do Keyword research. The information it provides on domain performance, related keywords and specific keyword performance metrics are invaluable in creating a keyword strategy.

Pros: The detailed keyword data it provides around search volume and the competition level is highly accurate and allows for smart decision-making in terms of keyword targeting. I love the keyword magic tool to discover related or similar keywords that I might not have considered.

Cons: The only negative that someone might find is that the cost of the tool is prohibitive, but it isn't overly expensive.

Overall experience: The user experience is relatively intuitive for most of the keyword research related features of the product. There are also some highly technical aspects of the tool which provide incredibly valuable insight that take a bit more training to learn how to use.

When I started at SquareFoot as Director of Growth, I found Topic Research invaluable as I wasn't an expert in the Commercial Real Estate industry.

I find the ahrefs link crawl to be more accurate than SEMRush — that and the UI are probably my two biggest complaints.

Lastly, the SEMRush blog is excellent and incredibly useful for onboarding new hires or helping someone get a baseline understanding of SEO and new trends.

Quality Logo Products, Inc. experiences SEMRush.



SEMRush is a helpful tool to have; however, it’s toolset is fragmented and it’s UI is very confusing. I might use it more if the UI was better throughout. We currently incorporate Majestic, AHREFS, and SEM Rush into our SEO suite of tools, and I’d put Majestic in the middle of the pack. It’s site audit and mention tracking results bring in more false positives than real actionable results. It’s difficult to use the tools offered in a meaningful and reliable way. If it wasn’t for SEMRush’s traffic and competitor data, which is a must-have. SEMRush is fancy and all, but its interface is confusing, and I feel too many rely on its search visibility data at verbatim, despite that it’s limited by only providing traffic estimates.

I have been using SEMRush for over 5 years both on the client side and the agency side. The Software is great for competitive information on backlinks and keywords. The gap analysis features help to identify your own site’s shortcomings. New features for link building outreach and identification of competitors’ rich snippets make SEMRush as comprehensive an SEO tool as an SEO Director of Whiteboard Marketing have found thus far. 

Some reports can be difficult to read and often need to be exported into a more manageable format.  The growth of features is also making the dashboard extremely busy and less intuitive. The competitive positioning map often fails to identify true competitors.

As an owner of Get Found Madison, I am sharing my views regarding SEMrush software.

Pros

• Lower starting price compared to other SEO tools
• Identifies competitor keywords and backlinks quickly
• Really interface and design that is pleasant overall
• Include onsite and technical SEO feedback
• See competitor's paid ads

Cons

• Backlink index is not as large as Ahrefs. 
• I have a hard time telling what are the most important features and I always have a feeling I'm not using it to its fullest. 

This is a go-to tool for me and the other SEOs Web Talent Marketing work with. We use it to analyze content, gather competitor insights, and more on a daily basis. SEMrush gives an exact number of keyword volume. SEMrush also approximates traffic to a domain or URL based on its keyword rankings. Additionally, SEMrush shows you historical data for both keywords and traffic. All of these features make SEMrush the better choice for competitor research, which is essential for businesses trying to rank at the top of the search results.

Pros: 

- provides historical ranking data, making it simple to compare rankings over time for a particular keyword or for a specific URL.

- organic research tools are helpful in identifying valuable long-tail keyword opportunities for new or refreshed website content.

- Great tool for identifying featured snippet opportunities. 

- Their support team is quick to respond.

Cons:

- There tends to be a lag in the data population during the first few days of each month.

- Their featured snippet reports seem to be more accurate when exported to a spreadsheet versus viewing the data directly in the SEMrush platform.

As a Digital Marketing Specialist of WebMechanix, here I am sharing my point of view regarding the Organic SEO Growth Marketer - SEMrush

Pros: Robust, accurate report of what each keyword and each URL you enter ranks for, a suite of client-related tools and reporting features for agencies.

Cons: Keyword research tool isn't robust or thorough. Backlinks won and lost and intersection features are inaccurate.

Overall Experience: Excels tremendously in one area we cover, falls short in others.