Semrush

I'm using SEMrush to perform better in SERPs (Search Engine Ranking Pages) for my blogging website - BloggingFire.com. SEMrush has lots of incredible features that help me to grow my search traffic and review my competitors. But my loved one feature is brand monitoring feature. Whenever I got a brand mention, SEMrush emails me about that and this helped me a lot to claiming backlinks.

At Angel Jackets, we use SEMrush to check our keywords on SERP. I like the range of metrics it provides to help understand our competitors, industry, and market. It helps me develop smart advertising strategies and perform SEO related tasks all at one place. I use it for keyword research, site audits, to get useful link sources, site visibility analysis, historical trends, and performance.

Search engines and social media update their algorithms quite frequently, so it has become important for SEO analysts to prepare a competitive SEO strategy. The content must be well-written and distributed, research must be accurate, and competitor analysis should be precise to perform best on the SERPs.

I work with many B2B businesses to improve rankings in SERPs. No two businesses follow the same SEO strategy and likewise, all SEO tools are not created equal!

After trial and error method for different SEO tools, which I applied for my own company - E2M Solutions, I decided to go with SEMrush based on criteria such as user-friendliness, features, customer support, training resources, and price. I still use it.

It’s simple to use, and even the non-tech savvy can use it to spy on competitors and improve their page ranking. SEMrush is helpful for keyword research, competitor analysis, backlink traffic, and to build advertisement strategy. It has a dedicated customer support team that can be approached via phone call and email. Its training manuals and knowledge base are both, educative and easy-to-understand.

- It helps analyze keyword positions and optimize SEO strategies based on keyword research. SEMrush allows you to track the position of all your keywords.

- The site audit feature helps find and fix all problems with your website. You can find crawling issues, images with no alt tags, title length, meta description, internal links, and so on.

- The project creation feature compiles all the data of a given domain and gives you daily reports on keyword position, daily search traffic, backlinks, and more. This can help improve the website’s overall search engine traffic and ranking.

At Copahost, SemRush is our current main SEO software/application. We have been using it with all of our projects. SemRush is a complete SEO suite, that will help you not only with the standard SEO tasks. For example, position tracking, keyword research or suggesting error corrections in a web site are standard features that all of the SEO software have.

The best about SemRush is its advanced features, like on-page content research. This tool looks for missing content on your website, that are present on the top-ranked sites for such keyword.

Also, SemRush includes a backlink audit tool. This way you can track toxic domains linking to you, and easily build the disavow list to submit to google disavow tool.

Pros: Provides large or accurate data and also an in-depth analysis report.

Cons: Do not discover all the backlinks or crawling data.

There is no decent tool, which provides all features of SEO at the best performance level. So for me, it's a choice between SEMrush and other SEO tools to use for my company(Regex SEO) purpose. SEMrush updates tracking keyword positions daily and have an amazing keyword research tool. It takes only minutes to process newly added keywords. But it's not good at backlink tracking and research.

I have used SEMRUSH for over a year. I've used it in my previous role as a digital marketing specialist at a biotech company and now for my agency. I would recommend this software to a marketer for content strategy or SEO.