Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

C Shakhawat Sultan Royal, Business Development Manager at Coderex LtdVerified Review
Posted on Nov 26, 2019

“Accurate results”

Overall rating5.0

SEMRush has amazing features and I prefer it for its keyword magic tools. I find it's keywords ranking and search metric more accurate. Plus it gives the list of websites that are ranking for the keywords. thus it's helpful to my company - Coderex Ltd as its pretty useful for competitor analysis and SEO planning.

Marty Spargo, Co-Founder at REIZE Energy DrinkVerified Review
Posted on Nov 25, 2019

“Always a great tool”

Overall rating4.5

I favor SEMrush for my company - REIZE Energy Drink, because it offers a bit more data to get insights from. If you want actionable insights on a regular basis, I find SEMrush to offer a bit more to sink your teeth into.

Harry Sanders, Director & Head of Search at StudioHawkVerified Review
Posted on Nov 22, 2019

“'Go-to' for technical onsite”

Overall rating4.5

SEMRush, on the other hand, has cemented themselves as the 'go-to' for technical onsite, content recommendations, and is great for getting a lay of the land with tools such as domain overview allowing you insightful peaks into what is going on with your SEO. While SEMRush themselves are slightly guilty of trying to take another software tools backlink management head-on, they make up for it with an influx of amazingly insightful and powerful tools such as the new market research tool that is launching where they continue to push the envelope of what constitutes an SEO tool. You just need to ask yourself how often you use the tool to see the effectiveness, we would fire up SEMRush daily if not hourly when actually trying to move the needle for clients at StudioHawk. SEMRush comes in always room for improvement ;-)

Kyle Douglas, SEO Manager at ReviumVerified Review
Posted on Nov 22, 2019

“SEMRush is a beast”

Overall rating4.0

Search Engine Optimisation pro, website marketing consultant and card game enthusiast. A serial entrepreneur and SEO Manager at Revium, Kyle Douglas has been in digital for 7+ years, and now creates and growing internal SEO teams for marketing companies. SEMRush is a beast. It has everything that a business owner might need to manage their SEO activities from keyword research all the way through to outreach and link building tools. It has an excellent auditing and website health monitoring tool that gives you insights into what might need fixing and why it's important, with helpful on-hover tooltips that can give the newer SEO, or less SEO-savvy business owner some really good insight. It does fall down in some of it's UI, as some sections of the tool are difficult to find and then navigate back to quickly.

Adrian Marolda, Director at Design PointVerified Review
Posted on Nov 14, 2019

“SEMRush for the win”

Overall rating5.0

We've been using the SEMRush tool for quite some time now at Design Point. The tool itself delivers everything we need from domain traffic overview to paid traffic metric reports. It has all the goodies we need to track our client's SEO progress. Thank you for such an impressive tool.

Ain ul HaqVerified Review
Posted on Nov 13, 2019

“Okayish Experience”

Overall rating4.0

I am an SEO Expert in Pakistan and have used this against many other tools and i find semrush to be on the 2nd spot right after Ahrefs. The KW tool is not much accurate and site audit is quite complex if you compare it with ahrefs. however the backlink audit is onpoint. the only reason I use semrush is because of its ablity for backlink auditing

Don Milne, Partnerships at Digital360Verified Review
Posted on Nov 11, 2019

“SEM Rush's dashboard is much more transparent and user-friendly.”

Overall rating5.0

As an agency(Digital360), that manages the SEO success of many clients, SEM Rush is the vastly more superior tool, as it provides crucial and accurate data about organic rankings, traffic and competitor analysis.

Rajat AgnihotriVerified Review
Posted on Nov 4, 2019

“My favourite tool after ahrefs”

Overall rating5.0

Semrush is the best marketing tool with lots of amazing features. It's my favourite tool after ahrefs because ahrefs is the most used tool for my websites

Samuel Corso, Co-Founder and CEO at TechSuiteVerified Review
Posted on Oct 25, 2019

“Very good, I recommend it to my clients as well”

Overall rating4.0

Pros: All of the SEO research functionality I could need (and more)

Cons: Interface can be improved

RaulVerified Review
Posted on Oct 15, 2019

“Best”

Overall rating5.0

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video