Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

Jennifer Neylon, SEO strategist at Supplement WarehouseVerified Review
Posted on Dec 19, 2019

“Preferred SEO platform for my company”

Overall rating5.0

I have used the SEMrush platform on a daily basis for Supplement Warehouse. I would say personally that it is the preferred SEO platform for my company, as I feel it can explore in a lot more depth for not only our own site’s statistics, but it also allows me to compare our site with our competitors’.

Jeff Moriarty, Marketing Manager at Moriarty's Gem ArtVerified Review
Posted on Dec 18, 2019

“Provides the best information”

Overall rating5.0

Our company-Moriarty's Gem Art have used both SEMRush for a couple years. We found SEMRush easier to use, quicker to use and provided a wider range of reports that we needed. For most small and medium sized businesses, SEMRush provides the best information in the most user friendly interface.

Gaetan Gabor, Digital Marketing Manager at IVIO AgencyVerified Review
Posted on Dec 17, 2019

“More precise with their data tracking”

Overall rating5.0

SEMrush software is used to track campaigns. make onsite SEO improvements, and conduct competitor research and build links to willing sites. After using SEMrush for our SEO needs at IVIO Agency, we have found that it is able to consistently return data on certain keywords with much more precision. Keywords are updated daily with SEMrush. In all, SEMrush is more precise with their data tracking, and in the world of business, more data is power.

Conner Rhoden, Founder at Voyage Web DesignsVerified Review
Posted on Dec 16, 2019

“Most useful software”

Overall rating4.0

While experimenting few SEO tools at Voyage Web Designs, I found SEMrush simply returned more complete data more often and had more tools to break that data down

Sebastian Hovv, Director at SEO 101Verified Review
Posted on Dec 12, 2019

“Rich feature set, little bit expensive but great”

Overall rating4.0
Calloway Cook, President at Illuminate LabsVerified Review
Posted on Dec 12, 2019

“Fast and provides results”

Overall rating5.0

Before launching my own venture - Illuminate Labs I worked for four years at one of the top SEO firms in the U.S. Here are my thoughts: If I had to choose one SEO platform to perform all of my company's SEO I would go with SEMrush. It just has so much more data, and the UX is superior in my opinion. Bigger companies especially will find the tools on SEMrush like the ability to quickly filter to keywords ranking past page one useful. This tool allows SEO specialists to track and target those keywords and push them into page one to start generating traffic.

Jessica Lee, Digital Marketing Assistant at PullRankMedia, Inc.Verified Review
Posted on Dec 11, 2019

“Ease of use, Professionalism, and Accuracy”

Overall rating4.0

For the SEO purpose of my company -  PullRankMedia, Inc., I have used SEMrush and found that the data from SEMRush aligned more closely with Google Analytics. I think the platform from SEMRush is easier to use as well, so it's a little bit easier to learn and there are plenty of training videos to go through to become familiar with it.

Tonya Davis, Marketing Manager at ThoughtLabVerified Review
Posted on Dec 10, 2019

“Best tool for larger companies”

Overall rating4.0

When it comes to SEMrush, you get a lot more features that are helpful to seasoned/professional SEOs. This is the best tool for larger companies that want to do research across both organic and paid. They have a range of pricing options to suit every business type. After using SEMrush for the SEO purpose at ThoughtLab, my experience is that I found the tool to be a much more user-friendly platform as well as better features.

Max Falb, Special Projects Coordinator at FueledVerified Review
Posted on Dec 10, 2019

“Great at visualizing the data”

Overall rating5.0

I work for Fueled in their marketing department and we use SEMrush. I like using SEMrush because it gives great data and visualizations on competitor analysis in order to see how our competitors are using keywords, backlinks, and more. In the digital age, google search results are key and SEMrush is great at visualizing the data in an easily understandable way but it also very effective to derive a new plan of action from.

Chris Giarratana, Digital Media Consultant at StrategyBeamVerified Review
Posted on Dec 9, 2019

“Build better content and drive more traffic”

Overall rating5.0

There are countless tools on the market to help with SEO. For SEO purpose at StrategyBeam, we use SEMrush which offers a suite of features to help research, optimize, and track content for websites. SEMrush at the price of around $90/month offers an unmatched set of tools to help marketers track keyword rankings and content optimization. SEMrush is a 5/5 when optimizing content, competitor research, and keyword tracking in SERPs. It help marketers in their own right and can help build better content and drive more qualified traffic when used properly.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video