Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

Beth LeachVerified Review
Posted on May 5, 2021

“Love SEM rush”

Overall rating5.0
They have been phenomenal in helping us create the best SEO for our clients. Great support, nice people. ALl around good experience
Tim EminethVerified Review
Posted on May 5, 2021

“Great Lead Generation and SEO Tools”

Overall rating5.0
SemRush's site audit tool, this was something that was included in the package that I thought that I would just embed on my site. Not really thinking that it would do anything or generate a lead. I was wrong... really wrong, this little tool alone has paid for our SEMRush package multiple times over, not to mention the monthly auto-reports that my clients receive help retain them.
David LawsonVerified Review
Posted on May 3, 2021

“SEMrush Just Keeps Getting Better”

Overall rating5.0
I will admit that back in 2018 when we explored switching to SEMrush from Moz, I was a little hesitant. Moz was all that I knew as a young SEO, and the shift struck me as a downgrade. Boy was I wrong. From the keyword data, to the competitive analysis tools, and later even some of the social and paid keyword tools, SEMrush continues to surpass my expectations. I look forward to seeing what else SEMrush adds over the years as I continue to strive to be the best digital marketer there is.
Alexa MatthewsVerified Review
Posted on May 3, 2021

“Great tool for marketers.”

Overall rating5.0
This is my go-to tool for all things keywords, competitive analysis, content creation, and website strength. With a tighter marketing budget I get asked a lot what my must-have tools are, and SEMrush is always my #1.
Sunshine SilvaVerified Review
Posted on Mar 22, 2021

“Great SEO toolkit”

Overall rating4.0
Excellent tool to run your SEO analytics and optimize your website in an efficient way. You can have it managed as an essential tool for sure. Thanks
Rachel FeinbergVerified Review
Posted on Feb 11, 2021

“Cool optimizer and nice add in your software bucket”

Overall rating4.0
The cool thing about this tool is it helps you analyze your niche perfectly and does what you can't do manually or only depending upon analytics etc. SEMrush is a excellent handler and performer for the businesses.
Stacy WilliamsVerified Review
Posted on Jan 22, 2021

“Software is more like keywords scrapper”

Overall rating4.0
Good to go if you are a business service provider or an agency. This tool has potential to help your customers in a decent way.
Ranita RoyVerified Review
Posted on Apr 16, 2020

“An A to Z SEO Suite!”

Overall rating5.0
SEMrush is an ideal SEO and digital marketing software. It offers unique tools; each of which we used to measure keyword difficulty, analyze multiple domains side-by-side, view CPC maps which allowed us to verify the average CPC across various regions, etc. SEMrush also aided in conducting organic research, keyword research & tracking, site audit, backlink building & analysis, etc. SEMrush additionally provided training and learning materials detailing the best ways to use the toolkit efficiently. I personally loved the extensive reporting and management framework established by the software which even supports a marketing calendar. This proved beneficial to me and my team, as we could easily record our tasks and schedule our content accordingly. In addition, we could monitor our competitors’ domain for keyword and backlink analysis giving us an upper-hand. With SEMrush, we could manage the reputation of our brand, social media posting and also craft effective Ad campaigns.
Valerio Puggioni, Copywriter & CopyEditor at CopygunVerified Review
Posted on Apr 7, 2020

“Focusing more on marketing and selling themselves”

Overall rating4.0

I used to use SEMRush for my business - Copygun, which is pretty good, but I switched for a couple of reasons:

1. SEMRush is great at marketing their own stuff, but when it comes to how they treat their customers, their support isn't that good.

2. They increased their prices and took away a bunch of features for their most affordable plan, and this seems to be a trend they've committed to for the near future.

SEMRush seems to be focusing more on marketing and selling themselves than actually helping their users get the most out of their tool.

Ali Hasan, Digital Marketer at Film JacketsVerified Review
Posted on Apr 6, 2020

“Unique and accurate results”

Overall rating5.0

Currently, we are using SEMrush by our business - Film Jackets as it is having a great database.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video