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Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
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What reviewers mention most

IMÉDIA firme créativeVerified Review
Posted on May 25, 2021

“Complete tool that help you grow your business”

Overall rating5.0
We use Semrush to audit technical and on-page SEO efforts for our websites. We also use Semrush to audit prospects. The projects function is a good tool for all of this. Additionally, we use Semrush to do competitor research and help us understand our clients competitors. Therefore, we are able to give our clients the best results period.

This is a great tool for SEO professionals.

Philippe Marcil
Imedia Firme Creative
Brittany GlasscockVerified Review
Posted on May 25, 2021

“Indispensable tool for SEO optimization”

Overall rating4.0
I've been using SEMRush for the past 3 years, and it's my go-to SEO tool. From improving my content to finding related keywords to help my clients gain top rankings, I use it fairly regularly. Prior to using SEMRush I didn't really know much about SEO, but the SEMRush Academy helped me to be fairly well-versed in both the software and my knowledge of SEO in general. The only reason I'm not giving 5 stars is because it's glitchy and not terribly intuitive with related keywords. Plus the dashboard can get a little confusing when you're trying to find a specific SEMRush function.
Bryan MarvinVerified Review
Posted on May 25, 2021

“Incredibly useful tool suite”

Overall rating5.0
I use SEMRush every day in my role for SEO, and I would be just so much SLOWER without it! SEMRush allows me to quickly gather data, parse it into meaningful insights, and deliver those insights to my team members.
David McDowellVerified Review
Posted on May 12, 2021

“The Best SEO Platformn”

Overall rating5.0
SEMrush has been and continues to be the leading SEO tool. They are constantly evolving with the search industry to ensure their users are thriving
Michelle SingerVerified Review
Posted on May 12, 2021

“The lifeblood of my company.”

Overall rating5.0
SEMrush continues to add new tools that allow me to differentiate myself in an increasingly competitive market. I can deliver all the same SEO services as other quality providers. But, the magic is in the value-add insights and providing context for my Clients. In addition, I can demonstrate my focus on ROI and future-proofing my Clients business by noting emerging trends and interesting "Search Listening" layers to the story (ahem - reports;-).

Thank you SEMrush for building better tools everyday to make me stand out every day.
Harry HawkinsVerified Review
Posted on May 11, 2021

“Best SEO Software I've Used”

Overall rating5.0
I've used a lot of SEO softwares but find Semrush to have the most useful tools as well as one of the best prices.
Jay McleodVerified Review
Posted on May 7, 2021

“The ONLY SEO tool you need!”

Overall rating5.0
IF you are a seasoned vet in the digital industry OR just starting out, SEMRush is the first place you need to go! This is a game changer for everyone in the Search Marketing. I would recommend this to everyone I speak to.
James WilsonVerified Review
Posted on May 5, 2021

“SEMPLY GREAT!”

Overall rating5.0
Can't wait to get to know how to use every feature within this amazing programme!
Ulric FerreiraVerified Review
Posted on May 5, 2021

“Our secret weapon”

Overall rating5.0
SEMRush has given our agency an edge in providing our clients excellent results in their PPC campaigns. We build a custom tool using the API integration that takes it to the next level. I highly recommend this software for anyone looking to build a company online.
DagazVerified Review
Posted on May 5, 2021

“SEMrush is my daily "go-to" and is awesome.”

Overall rating5.0
Since I subscribed to SEMrush I have had terrific success with achieving my web goals. I use it for analytics, keyword ranking and tracking, on page SEO recommendations, social media tracking AND posting, and so much more. I love how I can customize the reports easily and brand them as well with my subscription. It is honestly my most used tool in working with ranking development.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Get Free TrialVendor pricing page
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video