Semrush

4.5 (253 Reviews)|Write a Review|Claimed profile
United States HQFounded 2008

Deployment

Web-based

Best for

SmallMediumLargeFreelancer

Overview

About Semrush

Semrush is a leading online visibility management software-as-a-service platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, Semrush is a critical solution for all companies who are serious about online presence. Semrush in numbers:
- Over 800 million unique domains monitored for 142 geo databases
- Over 43 trillion backlinks
- 21 billion keywords
- Over 10 million users who have tried Semrush

At a glance

Software information

Industries served, licensing and the support Semrush provides.

Industries

  • Information-technology-services
  • Marketing-advertising

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial
  • Free version

Support

  • Email
  • Phone
  • Support daysMondayTuesdayWednesdayThursdayFridaySaturdaySupport time10:00 to 18:00 (EST)

Training

  • Webinar

Knowledge Base

  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Languages (10)
ChineseDutchEnglishFrenchItalianJapanesePortugueseSpanishTurkishVietnamese

Review analytics

What customers report

4.5
Based on 253 verified reviews

What users like the most

  • A very clean, logical and user-friendly interface. The users don't heed extra hints.
  • Rich digital marketing functionality. Tools for PPC, SEO, Content marketing and many more.
  • Everyhing is okay

What users like the least

  • If you are a freelance specialist the tool may seem to expensive.
  • No cons so far. I like the software and am going to use it further
  • Learning curve

What users say

Review Analytics of Semrush

Every review is verified through Goodfirms before it's published.

4.5253 Verified Reviews
Ease of use (27 reviews)4.3
Features & functionality (27 reviews)4.5
Customer support (27 reviews)4.3
Value for money (15 reviews)4.0
Integrations (15 reviews)4.0
Review Summary
Summarized from 253 verified reviews · Updated September 2026
Semrush is widely used for SEO, competitor analysis, and keyword research, with users consistently praising its comprehensive features, detailed reporting, and ability to track performance across multiple metrics. Common strengths include site audits, backlink analysis, and competitive intelligence tools, though users frequently cite pricing as a significant drawback, particularly for smaller agencies and those not requiring daily access. Interface and user experience improvements are requested by several reviewers, and some note occasional accuracy issues or limitations in data availability, such as organic traffic gaps or keyword tracking restrictions.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Semrush
Sort ByWrite a Review

What reviewers mention most

Julia WangVerified Review
Posted on Nov 16, 2021

“A must-have SEO tool”

Overall rating5.0
SEMRush is our preferred tool for keyword research and competitive analysis. These tools have helped our team discover new opportunities and improvements.
Rachael GarrisonVerified Review
Posted on Nov 16, 2021

“I love Semrush”

Overall rating5.0
I'm a freelance web designer/copyrighter/marketer/SEO for multiple small businesses. I'll be honest and tell you that I borrowed someone's Semrush account (with their permission) for quick checks on a few things (like a quick site audit to fix some issues or find toxic backlinks). But after using it a dozen times, I knew it was time for my own account. I'm so glad I now have access to my own projects, content marketing planning, audits, on and on! It's known as the best SEO tool out there, and I agree wholeheartedly.
John J.F. SalamoneVerified Review
Posted on Nov 16, 2021

“Intergral Product For Digital Marketing”

Overall rating5.0
Without this tool I'd be lost, highly recommend it to any digital marketer.
Celeste Huffman, Digital Marketing Specialist at Rocket WebVerified Review
Posted on Jul 15, 2021

“Pro SEO writing assistant and Audit Too”

Overall rating4.0

As a Digital Marketing Specialist of Rocket Web, I am familiar with most of the SEO tools. We currently use SEMrush for our SEO purpose. I use it for keyword research as some pick up on keywords that others do not. I also use it as an audit tool and also technical checks.

Zee MarketingVerified Review
Posted on Jun 7, 2021

“SEMRush is Great!”

Overall rating5.0
This is the first agency where I've used SEMRush and it's a life saver. The ability to run site audits, glean new SEO ideas when I'm stuck, organize my keyword lists, and track competitors in one place is a big time saver.

I'll definitely keep using them and would advocate for any agency to get it!
Camden WiestVerified Review
Posted on Jun 7, 2021

“SEMRush is Great!”

Overall rating5.0
This is the first agency where I've used SEMRush and it's a life saver. The ability to run site audits, glean new SEO ideas when I'm stuck, organize my keyword lists, and track competitors in one place is a big time saver. I'll definitely keep using them and would advocate for any agency to get it!
Eric ClayVerified Review
Posted on Jun 7, 2021

“Fantastic Software”

Overall rating5.0
I run an SEO agency and have managed to replace the needs of several different software tools.
Sydney FaraVerified Review
Posted on Jun 7, 2021

“Improved My Company's Strategy”

Overall rating5.0
The Position Tracking and SEO Writing Assistant tools have been instrumental to my company's SEO strategy. Prior to purchasing SEMRush, we were blindly writing content and choosing keywords. Now, we can see where we stand in relation to our competitors. I can also use it as a method to track our marketing departments' success. Thanks SEMRush!

-Sydney, VersaLogic Corporation
Zachary KayVerified Review
Posted on Jun 7, 2021

“SEMRush is my go-to Search Marketing Tool”

Overall rating5.0
As Digital Marketers we have countless tools we use, but SEMRush is by far the most full-featured. I would recommend SEMRush to anyone and plan on continuing to use it for years to come.
Ben GreenawayVerified Review
Posted on Jun 7, 2021

“Lets me know where our SEO efforts are paying off”

Overall rating5.0
SEMrush is a great marketing tool, and lets me know where our SEO efforts are paying of as well as what needs to be looked at more closely. It is also really useful for analysing competitor websites and looking into new affiliates.

Capabilities

Semrush features

The full feature set, grouped by module.

SEO Software

  • A/B Testing
  • Competitor Analysis
  • Google Analytics Integration
  • Keyword Research
  • Keyword Tracking
  • Link Management
  • Localization
  • Mobile Search Tracking
  • Rank Tracking
  • Reporting and Analytics
  • User Management

Social Media Marketing Software

  • Boosting
  • Campaign Management
  • Collaboration
  • Content Curation
  • Engagement
  • Monitoring
  • Social Analytics
  • Team Management

Web Analytics Software

  • Campaign Management
  • Dashboard
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Time on Site Tracking
  • User Interaction Tracking

PPC Software

  • Alerts/Notifications
  • A/B Testing
  • Account Management
  • Campaign Management
  • Conversion Tracking
  • Keyword Tools
  • Landing Pages
  • Performance Analysis
  • Reports
  • ROI Tracking

Market Research Software

  • Benchmarking
  • Data Management
  • Multi- Channel Distribution
  • Reporting/Analysis
  • Sample Management
  • Statistical Analysis
  • Survey Management

Content Management Software

  • Analytics
  • Content Publishing
  • Customizable Templates
  • Document Management
  • Scheduling
  • SEO Management

Social Media Management Software

  • Campaign Management
  • Collaboration
  • Content Management
  • Customer Engagement
  • Post Scheduling
  • Publishing Management
  • Reporting & Analytics
  • Social Media Monitoring

Ai visibility tools

  • AI Search Visibility Tracking
  • Brand Mention Monitoring
  • AI Response Analysis
  • Keyword Ranking Tracking
  • Real-Time Visibility Reporting
  • Multi-Platform Monitoring
  • Dashboard & Data Visualization
  • Custom Report Generation

Plans

Semrush pricing

Price Type
Month
Free Version
Yes
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
7 Days
Pro$139.95 / month
  • 5 projects
  • 500 keywords to track
  • 10,000 results per report
Guru$249.95 / month
  • 15 projects
  • 1,500 keywords to track
  • 30,000 results per report
Business$499.95 / one-time
  • 40 projects
  • 5,000 keywords to track
  • 50,000 results per report

Media

Screenshots & video