Sugar CRM Reviews & Pricing 2026

Experience the power of AI, machine learning, and generative AI to sell smarter and grow faster.

Sugar CRM is a next-generation customer relationship management software solution for all businesses. This flexible, user-centric software allows users to strategize the CRM strategy with core features like customer sales force automation, lead management, and marketing automation. With advanced features like predictive forecasting and intelligent lead prioritization, salespeople can uncover hidden revenue opportunities. Sugar CRM software is a central hub for working with sales, marketing, and service teams. The software supports quick CRM automation and acceleration with predictive forecasting. The pricing plan is segmented into four modules- marketing automation, sales automation, customer service, and on-premise CRM. The tool seamlessly integrates with other applications. Sugar CRM can be deployed on-premise or on the cloud.

Industries

Marketing-advertising
Retail

Licensing & Deployment

Proprietary
Cloud Hosted
Web-based
iPhone/iPad
Android
Windows
Mac
Linux

Support

Chat
Phone
24x7 Support

Training

Webinar

Knowledge Base

Help Guides
Video
Blog
Case Studies
Whitepapers
On-Site Training

Media

Sugar CRM Core Features

Focus of CRM Feature

Calendar & Task
Contact Management
Collaboration Tools
Custom Dashboard
Email Integration
Forecasting & Analytics
Pipeline Management
Reporting
Sales Automation
Workflow Automation

Sugar CRM Pricing

Pricing Type

Flat Rate

Preferred Currency

USD ($)

Free Version

Free Trial

Available Trial

Payment Frequency

Monthly Payment
Annual Subscription

Vendor pricing page

Plans & Packages

Standard

$19 Per Month

Sugar CRM Reviews

8
Total Reviews

4.0/5
Overall Rating

0
Recent Reviews

What Users Say

Great system that can accomplish all the functionalities

Joseph Sloan , Marketing & Communications Coordinator at Advice Media

Better than other open source CRMs

Shailesh Chaudhary , Digital Marketing Executive at Taction Software LLC

The best CRM for Shiv Shakti

ShivShakti Web Solutions & Services

Very impressive tool

Pradip Parmar , Head of Business Development Department at iLogix Infotech

Very Good

Parth Parikh

Sugar CRM Reviews

4.0 8 Reviews

Kelly Wasden, Enterprise Accounts at Motivosity

Posted on Mar 23, 2020

OK CRM for small businesses - still lacking

I want to like SugarCRM but after using it for well over 2 years as both user and admin, I have a real hard time recommending it to any business that is scaling fast. It's clunky in reporting, weird with opportunity creation. They updated the UI a bit, but that basically means they just repurposed the same buttons and added some more color to the overall look and feel. It's definitely an upgrade, but nothing like CopperCRM (Prosperworks) and SalesForce or even Hubspot. It's OK for a small business as they are starting out because it is somewhat easy to navigate, but with the lack or reports and overall clunkiness, I have a hard time recommending when there are so many great CRM's out there to accomplish your needs.

Rating Breakdown

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Features
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Overall Rating

Zeke Becerra, Regional Sales Manager at Dbvisit Software

Posted on Mar 23, 2020

Solid CRM

Sugar makes managing leads through the sales process relatively easy, and it's very customizable. There's integration for Gmail so that logging emails to records is pretty simple, and doing so manually is also easy. I only gave 4 stars because I think the reporting functionality is archaic and isn't very easy to use at all. Other than that, a solid CRM.

Rating Breakdown

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Features
Customer Support
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Prafull Satasiya, Chief Executive Officer at SpecScale

Posted on Sep 09, 2019

Great CRM Software

Rating Breakdown

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Features
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Joseph Sloan, Marketing & Communications Coordinator at Advice Media

Posted on Feb 25, 2019

Great system that can accomplish all the functionalities

Our agency- ADVICE MEDIA uses Sugar from our sales/contracts, lead tracking, customer accounts, email archives, accounting to every other department. We have used it for the past 6 years and have gone through multiple updates. It is a great system that can accomplish all the functionality we need it to, however, it is slow, not aesthetically pleasing and there is a learning curve. But if you understand the purpose and have clear company training on how it should be used it works very well for all of the specialized tasks and the incredible amount of data we store in it. Pros: It allows us to store information and archive data across the entire sales funnel, to becoming a client and delivering our contractual services. That would be the biggest benefit to an organization is that you can archive all email communication and completed tasks for your clients. This allows anyone in your organization to quickly understand an account and see historical data on what has been completed and worked on. We also have set up timers for our employees so we can ensure we charge enough from the clients to get the work done and ensure teams are fully staffed to meet client needs. We also are able to generate reports on the number of leads, to cost per lead, to forecasting new sales, and lifetime value. Cons: It can be really slow at times, this may be a personal issue our company experiences due to how much data we store. Overall: If you are looking for a professional extensive CRM solution I would recommend Sugar. We are a 60+ employee agency with 2 offices and reps across the nation, but if you are smaller you may want to consider a simpler CRM solution because we have very specific uses and unique coding to make Sugar work for us. If you are a larger organization Sugar is a flexible platform that can meet the largest agency's needs.

Rating Breakdown

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Features
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Overall Rating

Shailesh Chaudhary, Digital Marketing Executive at Taction Software LLC

Posted on Jan 01, 2019

Better than other open source CRMs

Pros: As per my experience Sugar is best open source CRM. Cons: Chinese work does not get better workflow and email custom template features.

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Features
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ShivShakti Web Solutions & Services

Posted on Jan 01, 2019

The best CRM for Shiv Shakti

Pros: You can access SugarCRM from iPhone, iPad, BlackBerry, Android or through a native application. It can run offline on your servers. Highly customizable. Cons: Hard to learn and setup. Lacks a dialer. Limited import tools.

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Pradip Parmar, Head of Business Development Department at iLogix Infotech

Posted on Dec 26, 2018

Very impressive tool

Pros: Functionality and API is impressing. Studio (when it works) Open source flexibility. Cons: Difficulty of building custom reports. Case management tools are lacking to a high degree, very dated. Overall Experience: In my opinion, one of the top two open source CRM apps. A responsive web interface which works the same on all smartphones tablets laptops and desktop computers, no app required. The CRM of choice used by many upstart aggressive-disruptive companies of all sizes.

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Parth Parikh

Posted on Dec 22, 2018

Very Good

Sugar customer support is best suited for help desk type environments looking for basic asset control and case or ticket management. The knowledge base allows users to create frequently asked questions (FAQs), manage files, and search and rate content.

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