ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With our SaaS platform, we help businesses go beyond marketing automation to optimize their customers’ experiences. ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. Have real-time conversations with your customers. Get started with 14 days free with all plan tiers. These are some of the tools you can use to manage welcome emails and lead generation, automate task and lead assignment, schedule calls, and sell more.
Core Features
CRM Features
  • Calendar & Task
  • Contact Management
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Lead Management
  • Pipeline Management
  • Reporting
  • Sales Automation
Marketing Automation Features
  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Google AdWords Visibility
  • Landing Pages
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing
Email Marketing Features
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Dynamic Content
  • Event Triggered Email
  • Landing Pages/Web Forms
  • Subscriber Management
Lead Management Features
  • Contact Management
  • Email Integration
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Reporting & Analytics
  • Sales Tracking
Live Chat Features
  • Alerts/Notifications
  • Canned Responses
  • Chat Bots
  • Proactive Chat
  • Reports & Analytics
  • Secured Encryption
  • Visitor Tracking
Sales Force Automation Features
  • Campaign Management
  • Contract Management
  • Customer Communications
  • Email Marketing
  • Lead Management
  • Sales Forecasting
Lead Generation Features
  • Contact Database
  • Lead Capture
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Pipeline Management
  • Prospecting Tools
Pricing Type
Flat Rate
Free Version
Payment Frequency
Monthly Payment, Annual Subscription, Quote Based
Vendor pricing page
14 Days Trial
Plans & Packages
$9 Per Month
Customer Reviews
4.4 (29 Reviews)

I would recommened ActiveCampaign for your business and experience the best results.

6 months ago

A great lead-gen software in the world of digital marketing can help free up your time so you can see what’s actually working and what needs a change of heart. We at Jon Torres use ActiveCampaign, an all-in-one lead-gen software to automate list building, lead nurturing via email, and create sophisticated sales pipelines to grow lasting relationships with readers.

I have used this software for
5 Months
I use this software
  • Ease of use
  • Features & functionality
  • Customer support
  • Value for money
  • Integrations
  • On-boarding
  • Overall ratings
8 User Score
User Recommendation Score

Its automation features are amazing

posted on 2/7/20

We are using different email marketing software at COUNTRYVPNS for different purposes so I would like to share my insights on them.

If you talk about selling services, I would prefer ActiveCampaign. Its automation features are amazing.

Coming to the pros and cons

Pros- 1. Can do almost anything 2.. Easy to understand Automation 3. High deliverability rate 4. versatile goal tracking 5. So many integration options

Cons- 1. Its email editor isn't very easy to use 2. editing emails in automation is quite painstaking 3. There are so many features available so can be overwhelming sometimes

Extremely powerful and advanced automation features

posted on 29/6/20

At our company(Automate Online), we use ActiveCampaign.

Pros include:

It offers extremely powerful and advanced automation features

It has thorough reporting with excellent tracking features.

It offers an easy way of managing subscribers using lists and tags

It features a decent email template builder

It ranks high when it comes to deliverability

Its support system is very helpful and responsive

The price for the plans are reasonable considering the benefits

Cons include:

The interface is a little sluggish when it comes to navigation

If you are a newbie, you may find it difficult to navigate through and manage your contacts

Having better reporting would be ideal

Unbelievable software

posted on 29/6/20

At Modern Maids, we use Active Campaign for our email marketing software and it is unbelievable. You can easily create emails using templates and designs. You can add individual people to lists or import groups all at once. The software is very robust and allows you to send the first email when the contact is added or set a timer to send it in a certain number of days. You can schedule a sequence of emails that all have specific triggers based on other factors. Overall I would highly recommend it to other businesses.

lots of features

posted on 22/6/20

At Billry and Creditry, we use ActiveCampaign which is one the most popular marketing tools around, with 90,000 plus customers and one I would recommend. It enables everyone to create an email automation sequence with the ability to run A/B split tests too, even if the user hasn't had any previous experience. A negative thing about ActiveCampaign is its reporting. It is not as good as the bigger companies such as Autopilot, but it isn't as costly though. The cost is a tenth of what others are charging. ActiveCampaign has lots of features and it will enable you to boost revenue in a short period of time. 

Utterly Unbeatable

Zarar Ameen
posted on 10/1/20

Being a complete email marketing platform - CANZ MARKETING, we found Active Campaign to be utterly unbeatable for its features and benefits. It is a complete CRM with on-point automation. Handling the lists is a piece of cake with ActiveCampaign. The interphase is excellent to work with, even for the beginners. Active Campaign is an option for bigger firms with larger budgets. Also, Active Campaign doesn’t include landing page creation feature, which other software does.

Superior in nearly every other way

Dr. Mike Golpa
posted on 9/1/20

As a professional who has used multiple software along with ActiveCampaign, I think I'm a perfect fit for your article.

While using much software at G4 by Golpa, you can do so much more with ActiveCampaign. ActiveCampaign is superior in nearly every other way, however. The CRM is top-notch, allowing for customization at every step in a campaign. AciveCampaign's contact records are far easier to use and much more detailed. We've also found that delivery rates are higher with ActiveCampaign - over 90% typically. You can't communicate with people who never receive your emails.

Very useful for marketing automation purposes.

Morgan Taylor
posted on 3/1/20

ActiveCampaign is better for email automation. It's cheaper and user-friendly. Using it for marketing automation purposes at LetMeBank we found it very useful. ActiveCampaign gets a solid 4, the main downside that it doesn't have a landing page builder option.

Licensing & Deployment
  • Cloud Hosted
  • Web-based
  • iPhone/iPad
  • Android
  • Windows
  • Mac
  • Linux
  • Chat
  • Phone
Knowledge Base
  • Help Guides
  • Video Guides
  • Blogs
  • Webinars
  • On-Site Training
Claim Profile

This software profile has not been claimed by anyone till now. If you belong to this software and have the authority to own this GoodFirms profile, then please claim it now.

Claim Now