ActiveCampaign Reviews & Pricing 2026

Automate every marketing channel

ActiveCampaign CRM software is built considering every stage of the customer journey. The software provides a customized dashboard to fit any size B2B, B2C, and eCommerce businesses. This AI-integrated software offers end-to-end sales force automation, lead generation, marketing automation along with email marketing to enhance complete sales management. Besides these tools, ActiveCampaign CRM includes live chat for increasing real-time engagement with customers and sharing new updates about the brand. Users of this automated CRM software can leverage the lead generation module to attract new and potential customers with a consistent lead management approach. This reliable customer relationship management tool offers an automation-first approach to managing the complete sales cycle engagement.

Industries

Accounting
Computer-software
E-learning
Financial-services
Health-wellness-fitness
Logistics-supply-chain
Marketing-advertising
Professional-training

Licensing & Deployment

Proprietary
Cloud Hosted
Web-based
iPhone/iPad
Android
Windows
Mac
Linux

Support

Chat
Phone
24x7 Support

Training

Webinar
Documentation

Knowledge Base

Media

ActiveCampaign Core Features

Focus of CRM Feature

Calendar & Task
Contact Management
Custom Dashboard
Email Integration
Forecasting & Analytics
Lead Management
Pipeline Management
Reporting
Sales Automation

ActiveCampaign Pricing

Pricing Type

Flat Rate

Preferred Currency

USD ($)

Free Version

Free Trial

14 Days Trial

Payment Frequency

Monthly Payment
Annual Subscription
Quote Based

Vendor pricing page Get Free Trial

Plans & Packages

Enterprise

$284 Per Month

Run email and WhatsApp marketing orchestration at scale with enterprise-level support.

Features

Premium segmentation
Landing pages
Shared team inbox
Broadcast and automated messaging
Premium CRM & ecommerce integrations
Predictive & conditional content
Advanced contact management
Advanced flows
Team assignments
Custom objects
Single Sign-On (SSO)
Dedicated account team
8 users
Up to 5 lines

Pro

$142 Per Month

Unlock full cross-channel marketing orchestration.

Features

This plan includes all the features from Enterprise plan
Advanced segmentation
Unlimited automation actions
Standard CRM & premium ecommerce integrations
Predictive & conditional content
5 users

ActiveCampaign Reviews

31
Total Reviews

4.5/5
Overall Rating

0
Recent Reviews

What Users Say

Most user friendly tool

Grant Higginson , President at Welby Consulting

Powerful Email Marketing with Automation

Keshav Jha , Senior Research Analyst at Delta Partners

Decent program

Justin

Active Campaign is super easy to manage complex email marketing campaigns

Rakshit Panchal , Marketing Specialist at Sydney Digital Agency

ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences

Sarah Gibson , Director at Proactive Healthcare

ActiveCampaign Reviews

4.5 31 Reviews

Rakshit Panchal, Marketing Specialist at Sydney Digital Agency

Posted on Jan 17, 2023

Active Campaign is super easy to manage complex email marketing campaigns

We at Sydney Digital Agency use Active Campaign for email automation to send emails frequently about our blogs and the latest updates of our services for the last three years. It's super easy to manage complex email marketing campaigns. You can also segment campaigns according to your services by including tags and lists. When you require to scale up, it's quite pricey.

How frequently you use ActiveCampaign?

Daily

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Sarah Gibson, Director at Proactive Healthcare

Posted on Jan 13, 2023

ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences

At Proactive Healthcare, we use ActiveCampaign. We strive to reach out to potential patients through automated lead nurturing campaigns that address their individual needs while also educating them on how they can proactively manage their health. To do this, we use the best marketing automation software available – ActiveCampaign. With ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences for each contact based on individual interests or preferences. This allows us to target our messaging more effectively and ensure that every message sent is tailored specifically for each person's unique situation. In addition, ActiveCampaign provides powerful insights into patient behavior so that we can continuously optimize our campaigns going forward. Using this data-driven approach, we can maximize engagement with prospects while developing strong relationships with existing customers.

How frequently you use ActiveCampaign?

Daily

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Jon Torres, Founder at Jon Torres

Posted on Mar 10, 2022

I would recommened ActiveCampaign for your business and experience the best results.

A great lead-gen software in the world of digital marketing can help free up your time so you can see what’s actually working and what needs a change of heart. We at Jon Torres use ActiveCampaign, an all-in-one lead-gen software to automate list building, lead nurturing via email, and create sophisticated sales pipelines to grow lasting relationships with readers.

How long have you used ActiveCampaign?

5 Months

How frequently you use ActiveCampaign?

Daily

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David Bell, Cybersecurity Editor at COUNTRYVPNS

Posted on Jul 02, 2020

Its automation features are amazing

We are using different email marketing software at COUNTRYVPNS for different purposes so I would like to share my insights on them. If you talk about selling services, I would prefer ActiveCampaign. Its automation features are amazing. Coming to the pros and cons Pros- 1. Can do almost anything 2.. Easy to understand Automation 3. High deliverability rate 4. versatile goal tracking 5. So many integration options Cons- 1. Its email editor isn't very easy to use 2. editing emails in automation is quite painstaking 3. There are so many features available so can be overwhelming sometimes

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Yujin Yeoh, Founder at Automate Online

Posted on Jun 29, 2020

Extremely powerful and advanced automation features

At our company(Automate Online), we use ActiveCampaign. Pros include: It offers extremely powerful and advanced automation features It has thorough reporting with excellent tracking features. It offers an easy way of managing subscribers using lists and tags It features a decent email template builder It ranks high when it comes to deliverability Its support system is very helpful and responsive The price for the plans are reasonable considering the benefits Cons include: The interface is a little sluggish when it comes to navigation If you are a newbie, you may find it difficult to navigate through and manage your contacts Having better reporting would be ideal

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Justin Carpenter, Owner at Modern Maids

Posted on Jun 29, 2020

Unbelievable software

At Modern Maids, we use Active Campaign for our email marketing software and it is unbelievable. You can easily create emails using templates and designs. You can add individual people to lists or import groups all at once. The software is very robust and allows you to send the first email when the contact is added or set a timer to send it in a certain number of days. You can schedule a sequence of emails that all have specific triggers based on other factors. Overall I would highly recommend it to other businesses.

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Ethan Taub., CEO at Billry and Creditry

Posted on Jun 22, 2020

lots of features

At Billry and Creditry, we use ActiveCampaign which is one the most popular marketing tools around, with 90,000 plus customers and one I would recommend. It enables everyone to create an email automation sequence with the ability to run A/B split tests too, even if the user hasn't had any previous experience. A negative thing about ActiveCampaign is its reporting. It is not as good as the bigger companies such as Autopilot, but it isn't as costly though. The cost is a tenth of what others are charging. ActiveCampaign has lots of features and it will enable you to boost revenue in a short period of time.

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Zarar Ameen, CEO at CANZ MARKETING

Posted on Jan 10, 2020

Utterly Unbeatable

Being a complete email marketing platform - CANZ MARKETING, we found Active Campaign to be utterly unbeatable for its features and benefits. It is a complete CRM with on-point automation. Handling the lists is a piece of cake with ActiveCampaign. The interphase is excellent to work with, even for the beginners. Active Campaign is an option for bigger firms with larger budgets. Also, Active Campaign doesn’t include landing page creation feature, which other software does.

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Dr. Mike Golpa, Dental Implant Dentist at G4 by Golpa

Posted on Jan 09, 2020

Superior in nearly every other way

As a professional who has used multiple software along with ActiveCampaign, I think I'm a perfect fit for your article. While using much software at G4 by Golpa, you can do so much more with ActiveCampaign. ActiveCampaign is superior in nearly every other way, however. The CRM is top-notch, allowing for customization at every step in a campaign. AciveCampaign's contact records are far easier to use and much more detailed. We've also found that delivery rates are higher with ActiveCampaign - over 90% typically. You can't communicate with people who never receive your emails.

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Morgan Taylor, CMO at LetMeBank

Posted on Jan 03, 2020

Very useful for marketing automation purposes.

ActiveCampaign is better for email automation. It's cheaper and user-friendly. Using it for marketing automation purposes at LetMeBank we found it very useful. ActiveCampaign gets a solid 4, the main downside that it doesn't have a landing page builder option.

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Marty Spargo, Co-Founder at REIZE Energy Drink

Posted on Dec 27, 2019

More suitable for people that want a powerful and advanced platform for their email automation

Active Campaign opens up a bunch of automation possibilities and it's very reasonably priced for what you get. The interface is much more refined and the UI/UX is all-around friendlier and more intuitive than any other software. After using the tool for automation purposes at REIZE Energy Drink, I can say that Active Campaign is more suitable for people that want a powerful and advanced platform for their email automation, but don't have the money to fork out for a premium service. It gives you elements of what you would get from a premium, enterprise solution, but for a fraction of the price.

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Adam Stewart, Digital Marketing Specialist at Digital Bond Marketing

Posted on Dec 26, 2019

My favorite tool

As a Digital Marketing Specialist of Digital Bond Marketing here is my view regarding the software: PROS: Amazing for building custom workflows and A/B Testing CONS: Clients can struggle with managing all the different tools and no Landing Page Builder

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Kathy Fray, International Private MAternity Consultant at KathyFray.com

Posted on Dec 26, 2019

It manages to do loads of intelligent things

It's not just an email automation. It's a complex CRM which we use at KathyFray.com and it manages to do loads of intelligent things.

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Barbara Clifford, Time Management Strategist and Small Business Digital Advisor at The Time Tamer

Posted on Dec 25, 2019

ActiveCampaign allows you to map your funnel, how you bring a client into your business

As a Time Management Strategist and Small Business Digital Advisor of The Time Tamer, this is my response. Active Campaign can seem confusing because of the magnitude of choice. (Where do I start!?) How ever, many of the automations are easily integrated within the system. It also creates the automation to trigger other workflows such as follow up phone calls or adding a subscriber to Facebook Audience that you can then market to. ActiveCampaign allows you to map your funnel, how you bring a client into your business. The automations allow you to move a person to a different stage in that funnel based on activity, whether it be how often they look at a product on your website. Based on their position in that process or funnel will determine your response, a Facebook Ad, a phone call or an email. ActiveCampaign allows more control and variation under one umbrella, while also considering your business systems and workflow.

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Anne Miles, Managing Director at Suits&Sneakers

Posted on Dec 24, 2019

Moving to this platform now instead of other tools

The best thing about it is that it is both a CRM and an email system, this makes the work easy at Suits&Sneakers. The automation system is quite easy to follow and intuitive. Drag and drop functionality is very cool and makes changes to templates pretty fast and easy. Cons: The design tool is a little clunky to use and sensitive to changes (however you can undo work pretty easy to save the day)

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ActiveCampaign Integration

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