Automate every marketing channel

ActiveCampaign CRM software is built considering every stage of the customer journey. The software provides a customized dashboard to fit any size B2B, B2C, and eCommerce businesses. This AI-integrated software offers end-to-end sales force automation, lead generation, marketing automation along with email marketing to enhance complete sales management. Besides these tools, ActiveCampaign CRM includes live chat for increasing real-time engagement with customers and sharing new updates about the brand. Users of this automated CRM software can leverage the lead generation module to attract new and potential customers with a consistent lead management approach. This reliable customer relationship management tool offers an automation-first approach to managing the complete sales cycle engagement.
Activecampaign
2003
United States
8 Industries
1 Language
Industries
  • Accounting
  • Computer-software
  • E-learning
  • Financial-services
  • Health-wellness-fitness
  • Logistics-supply-chain
  • Marketing-advertising
  • Professional-training
Licensing & Deployment
Support
  • Chat
  • Phone
  • 24x7 Support
Training
  • Webinar
  • Documentation
Knowledge Base

Media

ActiveCampaign
ActiveCampaign

ActiveCampaign Core Features

Focus of CRM Feature
  • Calendar & Task
  • Contact Management
  • Custom Dashboard
  • Email Integration
  • Forecasting & Analytics
  • Lead Management
  • Pipeline Management
  • Reporting
  • Sales Automation
Focus of Marketing Automation Feature
  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Google AdWords Visibility
  • Landing Pages
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing
Focus of Sales Force Automation Feature
  • Campaign Management
  • Contract Management
  • Customer Communications
  • Email Marketing
  • Lead Management
  • Sales Forecasting
Focus of Workflow Management Feature
  • Access Controls
  • Business Process Automation
  • Custom Dashboard
  • Document Management
  • Forms Management
  • Graphical Workflow Editor
  • Notifications & Reminders
  • Reporting & Analytics
  • Workflow Configuration
  • AI Features

ActiveCampaign Pricing

Pricing Type
  • Flat Rate
Preferred Currency
  • USD ($)
Free Version
  • No
Free Trial
  • 14 Days Trial
Payment Frequency
  • Monthly Payment
  • Annual Subscription
  • Quote Based
Plans & Packages
Enterprise
$284 Per Month
Run email and WhatsApp marketing orchestration at scale with enterprise-level support.
Features
  • Premium segmentation
  • Landing pages
  • Shared team inbox
  • Broadcast and automated messaging
  • Premium CRM & ecommerce integrations
  • Predictive & conditional content
  • Advanced contact management
  • Advanced flows
  • Team assignments
  • Custom objects
  • Single Sign-On (SSO)
  • Dedicated account team
  • 8 users
  • Up to 5 lines
Pro
$142 Per Month
Unlock full cross-channel marketing orchestration.
Features
  • This plan includes all the features from Enterprise plan
  • Advanced segmentation
  • Unlimited automation actions
  • Standard CRM & premium ecommerce integrations
  • Predictive & conditional content
  • 5 users

ActiveCampaign Reviews

31
Total Reviews
4.5/5
Overall Rating
0
Recent Reviews

What Users Say

Most user friendly tool
Grant Higginson
Grant Higginson , President at Welby Consulting
Powerful Email Marketing with Automation
Keshav Jha
Keshav Jha , Senior Research Analyst at Delta Partners
Decent program
Justin
Justin
Active Campaign is super easy to manage complex email marketing campaigns
Rakshit Panchal
Rakshit Panchal , Marketing Specialist at Sydney Digital Agency
ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences
Sarah Gibson
Sarah Gibson , Director at Proactive Healthcare

ActiveCampaign Reviews

4.5 31 Reviews
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Rakshit Panchal

Active Campaign is super easy to manage complex email marketing campaigns

We at Sydney Digital Agency use Active Campaign for email automation to send emails frequently about our blogs and the latest updates of our services for the last three years. It's super easy to manage complex email marketing campaigns. You can also segment campaigns according to your services by including tags and lists. When you require to scale up, it's quite pricey.

How frequently you use ActiveCampaign?

Daily

Rating Breakdown

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Sarah Gibson

ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences

At Proactive Healthcare, we use ActiveCampaign. We strive to reach out to potential patients through automated lead nurturing campaigns that address their individual needs while also educating them on how they can proactively manage their health. To do this, we use the best marketing automation software available – ActiveCampaign. With ActiveCampaign’s intuitive interface and robust feature set, we can quickly create custom email sequences for each contact based on individual interests or preferences. This allows us to target our messaging more effectively and ensure that every message sent is tailored specifically for each person's unique situation. In addition, ActiveCampaign provides powerful insights into patient behavior so that we can continuously optimize our campaigns going forward. Using this data-driven approach, we can maximize engagement with prospects while developing strong relationships with existing customers.

How frequently you use ActiveCampaign?

Daily

Rating Breakdown

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Jon Torres

I would recommened ActiveCampaign for your business and experience the best results.

A great lead-gen software in the world of digital marketing can help free up your time so you can see what’s actually working and what needs a change of heart. We at Jon Torres use ActiveCampaign, an all-in-one lead-gen software to automate list building, lead nurturing via email, and create sophisticated sales pipelines to grow lasting relationships with readers.

How long have you used ActiveCampaign?

5 Months

How frequently you use ActiveCampaign?

Daily

Rating Breakdown

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David Bell

Its automation features are amazing

We are using different email marketing software at COUNTRYVPNS for different purposes so I would like to share my insights on them. If you talk about selling services, I would prefer ActiveCampaign. Its automation features are amazing. Coming to the pros and cons Pros- 1. Can do almost anything 2.. Easy to understand Automation 3. High deliverability rate 4. versatile goal tracking 5. So many integration options Cons- 1. Its email editor isn't very easy to use 2. editing emails in automation is quite painstaking 3. There are so many features available so can be overwhelming sometimes

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Yujin Yeoh

Extremely powerful and advanced automation features

At our company(Automate Online), we use ActiveCampaign. Pros include: It offers extremely powerful and advanced automation features It has thorough reporting with excellent tracking features. It offers an easy way of managing subscribers using lists and tags It features a decent email template builder It ranks high when it comes to deliverability Its support system is very helpful and responsive The price for the plans are reasonable considering the benefits Cons include: The interface is a little sluggish when it comes to navigation If you are a newbie, you may find it difficult to navigate through and manage your contacts Having better reporting would be ideal

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Justin Carpenter

Unbelievable software

At Modern Maids, we use Active Campaign for our email marketing software and it is unbelievable. You can easily create emails using templates and designs. You can add individual people to lists or import groups all at once. The software is very robust and allows you to send the first email when the contact is added or set a timer to send it in a certain number of days. You can schedule a sequence of emails that all have specific triggers based on other factors. Overall I would highly recommend it to other businesses.

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Ethan Taub.

lots of features

At Billry and Creditry, we use ActiveCampaign which is one the most popular marketing tools around, with 90,000 plus customers and one I would recommend. It enables everyone to create an email automation sequence with the ability to run A/B split tests too, even if the user hasn't had any previous experience. A negative thing about ActiveCampaign is its reporting. It is not as good as the bigger companies such as Autopilot, but it isn't as costly though. The cost is a tenth of what others are charging. ActiveCampaign has lots of features and it will enable you to boost revenue in a short period of time. 

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Zarar Ameen

Utterly Unbeatable

Being a complete email marketing platform - CANZ MARKETING, we found Active Campaign to be utterly unbeatable for its features and benefits. It is a complete CRM with on-point automation. Handling the lists is a piece of cake with ActiveCampaign. The interphase is excellent to work with, even for the beginners. Active Campaign is an option for bigger firms with larger budgets. Also, Active Campaign doesn’t include landing page creation feature, which other software does.

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Dr. Mike Golpa

Superior in nearly every other way

As a professional who has used multiple software along with ActiveCampaign, I think I'm a perfect fit for your article. While using much software at G4 by Golpa, you can do so much more with ActiveCampaign. ActiveCampaign is superior in nearly every other way, however. The CRM is top-notch, allowing for customization at every step in a campaign. AciveCampaign's contact records are far easier to use and much more detailed. We've also found that delivery rates are higher with ActiveCampaign - over 90% typically. You can't communicate with people who never receive your emails.

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Morgan Taylor

Very useful for marketing automation purposes.

ActiveCampaign is better for email automation. It's cheaper and user-friendly. Using it for marketing automation purposes at LetMeBank we found it very useful. ActiveCampaign gets a solid 4, the main downside that it doesn't have a landing page builder option.

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Marty Spargo

More suitable for people that want a powerful and advanced platform for their email automation

Active Campaign opens up a bunch of automation possibilities and it's very reasonably priced for what you get. The interface is much more refined and the UI/UX is all-around friendlier and more intuitive than any other software. After using the tool for automation purposes at REIZE Energy Drink, I can say that Active Campaign is more suitable for people that want a powerful and advanced platform for their email automation, but don't have the money to fork out for a premium service. It gives you elements of what you would get from a premium, enterprise solution, but for a fraction of the price.

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Adam Stewart

My favorite tool

As a Digital Marketing Specialist of Digital Bond Marketing here is my view regarding the software: PROS: Amazing for building custom workflows and A/B Testing CONS: Clients can struggle with managing all the different tools and no Landing Page Builder

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Kathy Fray

It manages to do loads of intelligent things

It's not just an email automation. It's a complex CRM which we use at KathyFray.com and it manages to do loads of intelligent things.

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Barbara Clifford

ActiveCampaign allows you to map your funnel, how you bring a client into your business

As a Time Management Strategist and Small Business Digital Advisor of The Time Tamer, this is my response. Active Campaign can seem confusing because of the magnitude of choice. (Where do I start!?) How ever, many of the automations are easily integrated within the system. It also creates the automation to trigger other workflows such as follow up phone calls or adding a subscriber to Facebook Audience that you can then market to. ActiveCampaign allows you to map your funnel, how you bring a client into your business. The automations allow you to move a person to a different stage in that funnel based on activity, whether it be how often they look at a product on your website. Based on their position in that process or funnel will determine your response, a Facebook Ad, a phone call or an email. ActiveCampaign allows more control and variation under one umbrella, while also considering your business systems and workflow.

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Anne Miles

Moving to this platform now instead of other tools

The best thing about it is that it is both a CRM and an email system, this makes the work easy at Suits&Sneakers. The automation system is quite easy to follow and intuitive. Drag and drop functionality is very cool and makes changes to templates pretty fast and easy. Cons: The design tool is a little clunky to use and sensitive to changes (however you can undo work pretty easy to save the day)

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