Open source software you can use to create a beautiful website, blog, or app.
Website Builder Software Features
- Analytics and Reports
- Auto Update
- Content Import/Export
- Drag & Drop
- eCommerce solutions
- Online Booking Tools
- Online Store Builder
- Pre-built Templates & Themes
- Real Time Editing
- SEO Management
- Survey Builder
- Landing Pages/Web Forms
Content Management Software Features
- Audio Content
- Document Indexing
- Full Text Search
- Publishing Controls
- Text Editor
- Administration Management
- Video Content
- Website Management
- Social Media Integration
- Customizable Templates
- SEO Management
I have been using Wordpress to grow my global business - PamBrossman.com for over 10 years. It has evolved into a very sophisticated and easy to use platform that accommodates all my mentoring and marketing needs as technology grows. With developers now creating simple drag and drop interfaces, there has never been an easier content marketing software, in my opinion, than Wordpress.
In fact, it is so easy I build my own websites and I am a technophobe. I use it for content marketing, selling online education and memberships, eCommerce, marketing, list building and business growth globally for my personal brand. The one platform does it all. With just a few extra plugins, I can run my online business from anywhere around the world using Wordpress.
We currently use it to run our content marketing blog(Blogging Done Better) and plan to extend it with a shopping cart and affiliate program in the future.
We chose Wordpress because it's a well coded, lightweight and secure software with near infinite customization ability and a very large community of passionate coders and developers working behind the scenes to make it more awesome.
It's easy to use interface makes using it a breeze, even if you've never used Wordpress before. And if you get stuck anywhere, you can find answers from the large community or by simply running a web search.
The only (small) negative with Wordpress is that, to extend its capabilities, you need to select the right plugin, usually from thousands of options. So while having a large number of options is great, it can also get overwhelming and choosing the right plugins can sometimes take quite a while.
It is a stable basic skeleton that allows you to build and customize a website however you want. The marketing capabilities are endless!
Experience of using WordPress - Pros, Cons, and Overall
Pros: Very flexible. There are thousands of plugins that you can use to do anything. I love the page builder plugins that allow you to drag and drop a web design visually. Also, the security features are endless to prevent hackers and spammers. As a CEO of Mammoth Web Solutions, I have designed new Wordpress sites for clients (and myself) and immediately tripled organic traffic from Google overnight because Wordpress is so SEO friendly.
Cons: There is a learning curve, but if you're stuck you can always hire a Wordpress consultant to point you in the right direction.
Experience: You're only limited by your own creativity and knowledge of different tools.
I have had nothing but a great experience using WordPress, we use it on our own site(Sixth City Marketing), and also recommend it for all of our website development projects. It’s the most user-friendly interface that also allows the most flexible in terms of design, development, etc. Not to mention, it’s fully customizable with a variety of plugins that even further make it easier for those who have little to no background in updating websites.
I've been part of implementing WordPress at thousands of organizations from single-person companies to large publicly traded corporations. As Chief Marketing Officer of Showcase IDX, WordPress is always my choice for a content management system when possible. It's built for both personal use and can easily scale to handle millions of visitors per day. There are tons of free and low-cost resources for learning the platform, and anyone that can use Gmail can easily learn to update a site and add new content.
There are only two downsides that I've seen with WordPress. Some smaller companies will begin using a "budget" web host for $5 - $8 per month. While these plans can run WordPress, the server response time is consistently poor and can be hard to ever rank a website and grow the audience. With more than 55,000 plugins in the WordPress repository, choosing a poorly optimized plugin can have a negative effect on the experience too.
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