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Smarter Marketing Automation

Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency. Over 150,000 businesses use Pardot in 190 countries. Pardot recently released a new feature called "Intelligent Journey Builder." This feature uses artificial intelligence to help enterprises to create more personalized and effective marketing campaigns. Salesforce Marketing Cloud's marketing automation platform provides a single view of your customers so that you can see their interactions with your brand across all channels. This allows you to create more personalized and relevant marketing messages more likely to resonate with your customers.
Salesforce
2007
United States
  • Computer-software
  • Financial-services
  • Information-technology-services
  • Internet
  • Marketing-advertising
5 Industries
  • English
1 Language
Industries
  • Computer-software
  • Financial-services
  • Information-technology-services
  • Internet
  • Marketing-advertising
Licensing & Deployment
  • Proprietary
  • Cloud Hosted
  • Web-based
  • iPhone/iPad
  • Android
  • Windows
  • Mac
  • Linux
Support
  • Phone
  • 24x7 Support
Training
  • Webinar
Knowledge Base
  • Help Guides
  • Video
  • Blog
  • Webinars
  • On-Site Training

Media

Pardot

Pardot Core Features

Focus of Marketing Automation Feature
  • A/B Testing
  • Analytics/ROI Tracking
  • Email Marketing
  • Google AdWords Visibility
  • Landing Pages
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing
Focus of Email Marketing Feature
  • Auto-Responders
  • Automation
  • Customer Surveys
  • Event Triggered Email
  • Landing Pages/Web Forms
  • Templates
Focus of Lead Management Feature
  • Contact Management
  • Email Integration
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Reporting & Analytics
  • Sales Tracking
Focus of Lead Generation Feature
  • Contact Database
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Pipeline Management
  • Prospecting Tools
  • Reporting & Analytics
Focus of Forms Automation Feature
  • Forms Automation
  • Forms Builder & Design
  • Mobile Forms
  • Offline Forms
  • Reporting & Analytics
  • Task Management

Pardot Pricing

Pricing Type
  • Flat Rate
Preferred Currency
  • USD ($)
Free Version
  • No
Payment Frequency
  • Monthly Payment
  • Annual Subscription
Vendor pricing page
Plans & Packages
Standard
$1250 Per Month

Pardot Reviews

5
Total Reviews
4.4/5
Overall Rating
0
Recent Reviews

What Users Say

Fast, Easy, and Powerful Marketing Automation
Laura Nierengarten
Laura Nierengarten , Marketing Intern at Targetprocess, Inc.
Pardot is a beast for those looking to make their campaigns efficient, trackable, and highly effective
Sheikh Farhan
Sheikh Farhan , Founder at SEO LHR
Pardot is a marketing automation software that offers email automation & targeted email campaigns for marketing organisations.
Anonymous User
Anonymous User
Solid marketing automation but nothing special
Bailey Witt
Bailey Witt
Great product. Specially if you are using salesforce
Nicolas Costa Ossa
Nicolas Costa Ossa , Director Customer Operations & Account Management at Koombea

What Users Like The Most

  • It's pretty nice and helpful.
  • Easy and straightforward to navigate all the menus.
  • Great for the small marketer.

What Users Like The Least

  • App experience can be improved.
  • Need more flexibility.
  • Nothing, it was a pleasant experience

Pardot Reviews

4.4 5 Reviews
  • Relevance
  • Most Recent
  • Rating: high to low
  • Rating: low to high
Write a Review
Sheikh Farhan

Pardot is a beast for those looking to make their campaigns efficient, trackable, and highly effective

We SEO LHR have been using Pardot even before the days of its Salesforce acquisition, and it just keeps getting better. It allows users to create and maintain personalized customer experiences driven by behavioral data. From lead management to email marketing, Pardot provides users with an uncomplicated solution for complete marketing automation.

What was the project name that you have worked with Pardot?

Marketing Automation Software , Email Marketing Software , Lead Management Software , Lead Generation Software

How long have you used Pardot?

1 Months

How frequently you use Pardot?

Daily

How do you find pricing of Pardot?

inexpensive

What do you like the most about Pardot?

Very easy to use

What do you like the least about Pardot?

Nothing, it was a pleasant experience

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Anonymous User

Pardot is a marketing automation software that offers email automation & targeted email campaigns for marketing organisations.

It’s an awesome way to get connected with the end users and promote the business online around the globe in a very short time. Easy to work with and love the dashboard and what it offers to improve your marketing. The process is pretty smooth. I am really happy to find this marketing software.

What was the project name that you have worked with Pardot?

Marketing Automation Software

How long have you used Pardot?

7 Months

How frequently you use Pardot?

Daily

What do you like the most about Pardot?

It's pretty nice and helpful.

Easy and straightforward to navigate all the menus.

Great for the small marketer.

What do you like the least about Pardot?

App experience can be improved.

Need more flexibility.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating

Integrations

Canva

Switched from

Bailey Witt

Solid marketing automation but nothing special

Pardot has a lot of breadth to its capabilities - you can build and send emails, build forms and landing pages, create automated campaigns, track marketing content engagement for leads, even track SEO, and more. However, I've found that none of the core functionality of Pardot is really best-in-class, it just gets the job done. For example, the email builder and landing page builder are not simple drag-n-drop like many other tools on the market. They have templates, but they are extremely rigid and require a good amount of HTML knowledge to customize them. There aren't really any major downsides, which is good. Everything is well organized and fairly intuitive. If you're on Salesforce as your CRM already, there's no reason I would say not to go with Pardot for marketing automation other than it's fairly pricy, but if you're on Salesforce, you can probably handle it.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Nicolas Costa Ossa

Great product. Specially if you are using salesforce

Pros: Integrated with salesforce. Relatively easy to use. Decent UI and UX Cons: You'll have to study a lot to get the gist of it.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
Laura Nierengarten

Fast, Easy, and Powerful Marketing Automation

It is a very robust tool that has been able to do accommodate everything we've asked of it. I like that if the functionality of a certain part of the tool can't exactly do what I need it to, there are work-around ways and other functionalities that can be creatively configured or strung together to achieve my goals.

Rating Breakdown

  • Ease of Use
  • Features
  • Customer Support
  • Overall Rating
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