Zoho Marketing Automation

5.0 (2 Reviews)|Write a Review|Claimed profile
United States HQFounded 1996

Deployment

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Overview

About Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one marketing automation platform that over 100k users worldwide trust to simplify and automate campaigns across multiple channels like email, SMS, WhatsApp, social.

Highlights of Zoho Marketing Automation

1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages.

2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality.

3. Measure and optimize how your journeys are performing with advanced analytics.

4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems.

5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar.

6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales.

At a glance

Software information

Industries served, licensing and the support Zoho Marketing Automation provides.

Industries

  • Accounting
  • Airlines-aviation
  • Apparel-fashion
  • Banking
  • Computer-software
  • Construction

Licensing

  • Proprietary
  • Monthly Payment
  • Annual Subscription
  • Free trial

Support

  • Email
  • Live Chat
  • Phone
  • 24x7 Support

Training

  • Webinar
  • In-person
  • Documentation
Languages (23)
BulgarianChineseCroatianCzechDanishDutchFrenchGermanHindiHungarianIndonesianItalianJapaneseKoreanPolishPortugueseRussianSpanishSwedishThaiTurkishUkrainianVietnamese

Review analytics

What customers report

5.0
Based on 2 verified reviews
Ease of use4.5
Features & functionality4.5
Customer support4.5
Value for money5.0
Integrations5.0

What users like the most

  • Truly convenient and helpful tool.
  • Super easy and intuitive software.
  • All the tools are ready to go.

What users like the least

  • Well, I have no complaints.
  • Third-party integration is complex
  • Need technically trained resources or continuous help of support team

What users say

Review Analytics of Zoho Marketing Automation

Every review is verified through Goodfirms before it's published.

5.02 Verified Reviews
Ease of use4.5
Features & functionality4.5
Customer support4.5
Value for money5.0
Integrations5.0
Review Summary
Drawn from 2 verified reviews
Truly convenient and helpful tool.Super easy and intuitive software.All the tools are ready to go.
Detailed Reviews of Zoho Marketing Automation
Sort ByWrite a Review
Sam Chan, Founder at PiPiADSVerified Review
Posted on Jan 16, 2023

“Zoho Marketing Automation is the one-stop solution for all our marketing automation needs”

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0

It’s been three years since we PiPiADS have used Zoho Marketing Automation daily for multiple marketing activities such as email marketing, posting on social channels, and generating leads. Zoho Marketing Automation is the one-stop solution for all our marketing automation needs since it offers many unique features to boost marketing campaign results. One strong reason to love Zoho Marketing Automation is that it helps save human and financial resources to focus energies on other things. This way, we generate excellent campaign ROIs with targeted and automated marketing campaigns.

Jillian MeskillVerified Review
Posted on Sep 9, 2022

“Zoho Marketing Automation is an excellent all-in-one marketing automation platform that easily scales marketing efforts.”

Overall rating5.0
Ease of use4.0
Features & functionality4.0
Customer support4.0
Value for money5.0
Integrations5.0
Great marketing software for start-ups. It works well and is very responsive! Easy to navigate through various tasks. The software is easy to use it has all the essential functionality with great features. After trying lots of other software but this has worked perfectly. I get done what I need and I can see results easily.

Capabilities

Zoho Marketing Automation features

The full feature set, grouped by module.

Marketing Automation Software

  • Analytics/ROI Tracking
  • Campaign Management
  • Email Marketing
  • Google AdWords Visibility
  • Landing Pages
  • Lead Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Lead Management Software

  • Campaign Management
  • Email Integration
  • Lead Capture
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Operations Management
  • Source Tracking

Lead Generation Software

  • Contact Database
  • Landing Page Builder
  • Lead Database Integration
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Lead Verification/Validation
  • Pipeline Management
  • Reporting & Analytics

Plans

Zoho Marketing Automation pricing

Free Version
No
Payment Frequency
Monthly Payment, Annual Subscription
Preferred Currency
USD ($)
Free Trial
14 Days
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at for 1000 contacts per month billed annually, Premium Plan is priced at for 1000 contacts per month billed annually and Enterprise Plan is priced at for 1000 contacts per month. For more details, visit: https://www.zoho.com/marketingautomation/pricing.html
Standard$19 / month
  • 10 users
  • Number of visitors = 2 * lead count
  • Basic contact management (lists and life cycle stages)
  • Basic segmentation
  • Signup forms
  • Basic journey builder and pre-built journey templates
  • Basic email marketing
  • SMS and social marketing
  • WhatsApp Marketing
  • Website behavior tracking
  • Website goals
  • Compliance check
  • Integration with 40+ apps
Professional$29 / month
  • 15 users
  • Number of visitors = contact count*5
  • Complete contact management (lists, scoring, tags, life cycle stages)
  • Advanced segmentation
  • Advanced journey builder and journey templates with reports
  • Contact path tracing
  • Custom re-entry criteria in journeys
  • Landing pages
  • Basic pop-up forms
  • Marketing planner
  • Advanced email marketing
  • Email campaign A/B testing
  • Scheduling in social campaigns
  • Smart URLs
  • Ecommerce marketing
Enterprise$59 / month
  • 25 users
  • Number of visitors = contact count*10
  • Lead attribution
  • Complete journey builder
  • X-RAY tracing in journeys
  • Advanced targeting pop-ups
  • Engagement pop-ups
  • Workspace
  • Custom roles
  • Webhooks
  • Personalized product recommendations in ecommerce
  • Add-on Dedicated IP address

Works with

Integrations

Zoho Marketing Automation connects with the tools your team already uses.

Media

Screenshots & video