Sam Chan, Founder at PiPiADS
Posted on Jan 16, 2023
Zoho Marketing Automation
2 Reviews
Multichannel marketing automation, simplified
Zoho Marketing Automation is an all-in-one marketing automation platform that over 100k users worldwide trust to simplify and automate campaigns across multiple channels like email, SMS, WhatsApp, social.
Highlights of Zoho Marketing Automation
1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages.
2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality.
3. Measure and optimize how your journeys are performing with advanced analytics.
4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems.
5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar.
6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales.
Highlights of Zoho Marketing Automation
1. Build multichannel customer journeys across email, SMS, WhatsApp, social media, and webpages.
2. Visually map, launch, and automate complex multichannel campaigns using drag-and-drop functionality.
3. Measure and optimize how your journeys are performing with advanced analytics.
4. Simplify lead-to-revenue conversion by replacing manual guesswork with automated, rule-based scoring and nurturing systems.
5. Schedule, organize, and track all your campaign activities in one place for smoother, on-time execution with ZMA's built-in Marketing Calendar.
6. Automate ecommerce tasks like abandoned cart reminders and confirmations, sync your store data using integration platforms, and leverage these workflows to increase sales.
1996
United States
- Accounting
- Airlines-aviation
- Apparel-fashion
- Banking
- Computer-software
- Construction
- Consumer-electronics
- Cosmetics
- Design
- Electrical-electronic-manufacturing
- Events-services
- Financial-services
- Food-beverages
- Hospital-health-care
- Information-technology-services
- Insurance
- Law-enforcement
- Marketing-advertising
- Nonprofit-organization-management
- Retail
- Transportation-trucking-railroad
- Bulgarian
- Chinese
- Croatian
- Czech
- Danish
- Dutch
- French
- German
- Hindi
- Hungarian
- Indonesian
- Italian
- Japanese
- Korean
- Polish
- Portuguese
- Russian
- Spanish
- Swedish
- Thai
- Turkish
- Ukrainian
- Vietnamese
Industries
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Accounting
-
Airlines-aviation
-
Apparel-fashion
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Banking
-
Computer-software
-
Construction
-
Consumer-electronics
-
Cosmetics
-
Design
-
Electrical-electronic-manufacturing
-
Events-services
-
Financial-services
-
Food-beverages
-
Hospital-health-care
-
Information-technology-services
-
Insurance
-
Law-enforcement
-
Marketing-advertising
-
Nonprofit-organization-management
-
Retail
-
Transportation-trucking-railroad
Licensing & Deployment
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Proprietary
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Cloud Hosted
Support
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Email
-
Chat
-
Phone
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24x7 Support
Training
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Webinar
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In-person
-
Documentation
Knowledge Base
Media
Zoho Marketing Automation Core Features
Focus of Marketing Automation Feature
- Analytics/ROI Tracking
- Campaign Management
- Email Marketing
- Google AdWords Visibility
- Landing Pages
- Lead Management
- Sales Intelligence
- Search Marketing
- Segmentation and Targeting
- Social Marketing
Zoho Marketing Automation Pricing
Pricing Type
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Usage Based
Preferred Currency
-
USD ($)
Free Version
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No
Free Trial
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14 Days Trial
Payment Frequency
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Monthly Payment
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Annual Subscription
Pricing Description
Zoho Marketing Automation follows three pricing plans. Standard Plan is priced at for 1000 contacts per month billed annually, Premium Plan is priced at for 1000 contacts per month billed annually and Enterprise Plan is priced at for 1000 contacts per month.
For more details, visit: https://www.zoho.com/marketingautomation/pricing.html
For more details, visit: https://www.zoho.com/marketingautomation/pricing.html
Plans & Packages
Standard
$19 Per Month
Elevate your marketing experience with Zoho Marketing Automation. This version has all the right features to kick-start your marketing journey.
Features
- 10 users
- Number of visitors = 2 * lead count
- Basic contact management (lists and life cycle stages)
- Basic segmentation
- Signup forms
- Basic journey builder and pre-built journey templates
- Basic email marketing
- SMS and social marketing
- WhatsApp Marketing
- Website behavior tracking
- Website goals
- Compliance check
- Integration with 40+ apps
Professional
$29 Per Month
This plans suits growing marketing teams. It includes everything in a standard plan plus a gamut of features to engage, empower and earn the right customers.
Features
- This plan includes all the features from Standard plan
- 15 users
- Number of visitors = contact count*5
- Complete contact management (lists, scoring, tags, life cycle stages)
- Advanced segmentation
- Advanced journey builder and journey templates with reports
- Contact path tracing
- Custom re-entry criteria in journeys
- Landing pages
- Basic pop-up forms
- Marketing planner
- Advanced email marketing
- Email campaign A/B testing
- Scheduling in social campaigns
- Smart URLs
- Ecommerce marketing
Enterprise
$59 Per Month
A comprehensive package with enterprise-grade features for businesses looking to scale their marketing, that require customization and advanced metrics to track every customer touchpoint.
Features
- This plan includes all the features from Professional plan
- 25 users
- Number of visitors = contact count*10
- Lead attribution
- Complete journey builder
- X-RAY tracing in journeys
- Advanced targeting pop-ups
- Engagement pop-ups
- Workspace
- Custom roles
- Webhooks
- Personalized product recommendations in ecommerce
- Add-on Dedicated IP address
Zoho Marketing Automation Reviews
2 Reviews
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Jillian Meskill
Posted on Sep 09, 2022
Zoho Marketing Automation is an excellent all-in-one marketing automation platform that easily scales marketing efforts.
Great marketing software for start-ups. It works well and is very responsive! Easy to navigate through various tasks. The software is easy to use it has all the essential functionality with great features. After trying lots of other software but this has worked perfectly. I get done what I need and I can see results easily.
What was the project name that you have worked with Zoho Marketing Automation?
Marketing Automation Software
How long have you used Zoho Marketing Automation?
8 Months
How frequently you use Zoho Marketing Automation?
Daily
What do you like the most about Zoho Marketing Automation?
Truly convenient and helpful tool.
Super easy and intuitive software.
All the tools are ready to go.
What do you like the least about Zoho Marketing Automation?
Well, I have no complaints.
Integrations
