Marketo Engage

We use Marketo to run all of our complex nurture programs, and for that it is great. However, I don't believe it is the market leader it once was. The landing page builder is more trouble than it is worth, as is the email builder. The provided forms look like they are straight out of the 1990s and there are many others out there who do it better. It seems like much of the recent effort and investment has been put towards buffing up recent acquisitions like Bizable vs working on the core product. Marketo is great because so much integrates with it, and it is visually easy to keep up with complex strategies, but features wise you're paying for a lot that could be better.

Marketo is great, but it is advanced. If you’re just starting out with Marketing software, there are more “templates” options out there, but when it comes to professional level tools, creativity, and customization options - there’s nothing better than Marketo.

Full enterprise solution, integrates well with SFDC and some marketing ad platforms. Not very user-friendly or intuitive - requires a lot of training.

I've been using Marketo for the past 6. When I first began my Marketo journey my experience was filled with bewilderment and a lot of sessions where I was yelling at my computer monitor. I soon learned the quirks of Marketo and accepted its limitations. Once you understand what Marketo is good at vs what it sucks at the software and you will live quite a harmonious existence together. Being able to bang out landing pages, emails and campaign automations swiftly is definitely a major strength for Marketo. All and all, a solid software that stills has room for growth.

Marketo has obviously proved helpful to me in managing my various digital marketing tasks at Cogneesol. This software facilitates the multiple options in terms of lead scoring, form management, landing page creation & many more. Being a digital marketing professional, it is much needed for me to perform multi-channel marketing activities with different tools. For this, I had explored various platforms and then found Marketo, the best option that served my purpose.  Marketo’s features enable me to do multiple integrations with other tools. Audience targeting becomes easy, our business website serves different niche audiences, and this allows me to send dynamic content that is customized for different segments of the audience.  If I have to highlight the cons of this tool, the only thing I would say is that, at the initial phase, it is difficult to understand the functioning of its model as it is a little bit complex. You need to learn it from a pro user of this, in order to navigate and understand each section of this tool completely, as it is difficult to manage on your own.

For the last five years, I’ve been helping businesses grow online using a PPC campaign as well as writing articles to get them organic traffic to their websites. By experiencing it on Falcon Marketing, LLC, I’ve taken it on myself to get some clientele organic and start driving traffic to their websites. The more impressions the higher the chance they get to make a conversion. Once a business gets noticed online on a large scale the chances of them landing a big-time client automatically double. The importance of getting featured for certain keywords and showing up for certain key phrases is genuine. These platforms show you which keywords are worth to go after. AI is crucial and Marketo provides similar software to get them the clientele they want to deal with.

As Founder of my own business website - Stacy Caprio. I find the Marketo interface to be fairly intuitive, and what you can't simply figure out is usually thoroughly covered in their documentation in easy to explain steps, making it ideal for someone to learn as a beginner. It's not a perfect solution however and can be quite expensive, especially as you add on new emails to your list. It also doesn't integrate perfectly with Salesforce and can cause data duplication issues and more especially if you haven't set it up 100% correctly.

Pros: Easy to use. Cons: Poor landing page & form builder.

Pros: Good Cons: Not sure

Pros: Industry standard and it is extendable by connecting with our business applications. Cons: Cost for a few companies.

We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system. Sometimes there are too many options and not enough guidance on best practices. Marketo has documentation on different products.

Pros: This is a great tool to have to track the digital footprints of a prospect. When they go to your website you see ever click and with analytics, it gives you a great snapshot of prospective buyers. Cons: Some minor UX improvements: Be able to view a subject line without opening the email. Improve Text version editor - Even MailChimp's is superior. Create stronger de-duplication technology native to the platform.

Marketo is a good marketing automation tool. Working in conjunction with our Salesforce data we utilize it to manage our email and nurturing campaigns. We are very satisfied after using this tool.

The best thing about Marketo is that it enables personalization for email marketing, it's not able to apply that same personalization to the same leads once they arrive at the website.

Marketo specializes in custom solutions for enterprises, their software tends to require more IT knowledge to operate. So, It works best for Medium to Large Enterprises. Marketo’s analytics provide deeper, more strategic visibility. If you’re a larger B2B company looking for a custom-built solution to align prospect engagement with business goals, you should consider Marketo.