Eloqua

📍 United States HQFounded 1999

Deployment

Web-basediPhone/iPadAndroidWindowsMac

Best for

MediumLarge

Overview

About Eloqua

Eloqua is a comprehensive marketing automation platform that provides a unified view of your customers to see their interactions with your brand across all channels. This allows you to create more personalized and relevant marketing messages more likely to resonate with your customers. Oracle Marketing Cloud recently released a new "Oracle Journey Builder" feature. This feature allows businesses to create automated workflows to send relevant customer messages based on their interactions with the brand.

It also integrates with other Oracle products, such as Oracle Sales Cloud and Oracle Data Cloud. This allows you to create a seamless customer experience across your sales and marketing channels.

At a glance

Software information

Industries served, licensing and the support Eloqua provides.

Industries

  • Computer-software
  • Financial-services
  • Information-technology-services
  • Internet
  • Marketing-advertising
  • Telecommunications

Licensing

  • Proprietary
  • Quote Based
  • Free trial

Support

  • Phone
  • Online (Ticket)

Training

  • Help Guides
  • Blogs
  • Webinars
  • Infographics
  • Case Studies
  • Whitepapers

Knowledge Base

  • Help Guides
  • Blogs
  • Webinars
  • Infographics
  • Case Studies
  • Whitepapers
Languages (8)
ChineseDutchEnglishFrenchGermanItalianPolishRussian

Review analytics

What customers report

4.7
Based on 3 verified reviews
Ease of use5.0
Features & functionality5.0
Customer support4.3
Value for money4.0
Integrations5.0

What users like the most

  • Eloqua's marketing automation feature makes delivering basic and complicated email campaigns straightforward
  • Combining all resources (texts, surveys, sales funnels, etc.) into the strategy enabling simple and comprehensive reporting
  • It includes an effective tool for scoring and all the other tools required for successful database management

What users like the least

  • It will often take a while before you can address your difficulty with help
  • Typically, they don't go overhead
  • Lead scoring still needs improvement

What users say

Review Analytics of Eloqua

Every review is verified through Goodfirms before it's published.

4.63 Verified Reviews
Ease of use5.0
Features & functionality5.0
Customer support4.3
Value for money4.0
Integrations5.0
Review Summary
Summarized from 3 verified reviews · Updated September 2026
Eloqua is a feature-rich marketing automation platform positioned at the enterprise level, with a price tag to match. Reviewers consistently praise its extensive integrations marketplace, robust customer support, and dedicated training resources that help users maximize the platform's capabilities. The software is recommended primarily for organizations with substantial budgets seeking enterprise-grade functionality and vendor guidance.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Eloqua
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What reviewers mention most

Gerrid Smith, Director of E-commerce at Joy OrganicsVerified Review
Posted on Jan 17, 2023

Eloqua boasts a fantastic marketplace that is packed full of integrations

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support5.0
Value for money5.0
Integrations5.0

We Joy Organics use Eloqua. My research has led me to believe that Eloqua is the most effective marketing automation software. It has a price tag commensurate with its features and capabilities and offers unparalleled service. One of the most important things that set Eloqua apart from its competitors is the time the company spends teaching and assisting its customers in making the most of the platform.

Jordon Scrinko, Founder & Marketing Director at PrecondoVerified Review
Posted on Jan 13, 2023

Eloqua is the Ferrari of marketing automation as it is fully loaded and provides excellent service

Overall rating5.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money4.0
Integrations5.0

We Precondo use Eloqua. One of Eloqua's key differentiators is the time they spend educating and supporting clients in getting the most out of the platform. Eloqua, like Marketo, provides a great marketplace with several connections to third-party services. Only look at Eloqua if you're seeking enterprise-level software and have the budget. If you do, Eloqua is a fantastic option, especially if you place high importance on direction from your technology vendors. If reliable CRM connectivity is critical, you should also look at Eloqua.

Irene Graham, Co-Founder at SPYLIXVerified Review
Posted on Jan 12, 2023

Eloqua is fully furnished, provides first-rate servicing, and has a cost to match

Overall rating4.0
Ease of use5.0
Features & functionality5.0
Customer support4.0
Value for money3.0
Integrations5.0

We SPYLIX use Eloqua. We have used Eloqua for over five years in our business. Eloqua can be referred to as the leader in the marketing automation world. An example of Eloqua's primary values is the duration it devotes to instructing and aiding its users in maximizing the platform. Eloqua maintains a superb platform with several connectors with third-party services, similar to Marketo.

Capabilities

Eloqua features

The full feature set, grouped by module.

Marketing Automation Software

  • Analytics/ROI Tracking
  • Sales Automation
  • Google AdWords Visibility
  • Web App Development
  • Design Management
  • Sales Intelligence
  • Search Marketing
  • Segmentation and Targeting
  • Social Marketing

Plans

Eloqua pricing

Price Type
Month
Free Version
No
Payment Frequency
Quote Based
Free Trial
30 Days

Media

Screenshots & video

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