Poorly managed marketing agency with a mediocre software product.
Role: Director of Digital Marketing at Sparks Company
Activeconversion provides industrial companies with digital marketing services and claims to deliver leads and conversions. However, their clients simply have little understanding how thier software functions and pay a high price for their ignorance.
If a company needs to improve conversion rate and sales, there is no way some marketing agency can deliver that. We hired an in-house specialist and never looked back ever since then.