Stripo.email

Having been in email marketing for about 10 years by the time Stripo was launched, I gained considerable insight. One key challenge for email marketers is crafting HTML emails that render consistently across various clients and devices, a task that often requires coding skills many marketers lack. This dilemma led them to spend time learning coding rather than focusing on core marketing activities, which was a significant concern.

So, marketers were left with two options: either seek help from developers, which was inconvenient, or learn coding themselves.

At Stripo, we aimed to address this issue by enabling marketers to build flawless HTML emails that render as intended across platforms, freeing them to concentrate on marketing strategies and other essential tasks. Our first slogan was, “Build beautiful HTML emails fast without coding skills.”

In web development, the separation of design from data and logic enabled non-technical creators to design interactive, sophisticated content. Email development, however, lagged because many editors back then would add features such as email sending, personalization, and analytics to become an ESP, often at the expense of editor enhancements.

Addressing this shortfall, we developed an editor focused solely on easing professional email creation, requiring no technical skills and providing unmatched flexibility and feature integration.

Upon launching our editor, we recognized that our competition extended beyond other email editors to include ESPs, many of which had their own built-in editors. To differentiate ourselves and encourage users to choose our platform over their ESP's default editor, we knew we had to offer unique solutions to specific problems.

Our approach was as follows: creating emails with not just conventional drag-and-drop blocks but also with modular designs. Remember I said that in web development design and data were separated? This is what we did to our modular email architecture (aka modules). We managed to allow users to create content once and have the flexibility to change data without altering the design or vice versa — modify the design without impacting the data. This different approach to email creation was our vision from the start.

The answer to this question should be divided into two parts since Stripo is an online editor and also a plugin that allows users to integrate Stripo into custom business software solutions.
 

Let me talk about editor and plugin separately.
So, when it comes to emal, who benefits from using us the most:

1. Email marketing agencies greatly benefit from using Stripo because:

   • Stripo allows design emails really faster due to modular email architecture, a library of modules, email game generator, etc.;

   • users are not limited to a specific ESP and can export their emails to any of their choosing. Some export emails to 15 ESPs;

   • with over 80 ESPs integrated and an advanced system that eliminates the need for post-export email code setup, marketers save significant time;

   • the platform allows seamless collaboration by enabling users to invite colleagues and grant them access to email projects.
      

2. Stripo is particularly advantageous for organizations where email is a primary communication channel, necessitating the frequent and fast creation of numerous emails.

3. Approximately 30% of all emails designed with Stripo are business emails, but they stand out due to their superior design.
    

Stripo's versatility makes it suitable for a wide range of industries, including E-commerce, SaaS, travel agencies, enterprise companies, and many more.
 

When it comes to a plugin, the situation is a bit different. The plugin is used by SaaS companies of various sizes, from startups to large enterprises. Put simply, those are website, CRM, ESP, or any other tool that requires a modern drag-and-drop email builder.

Our list of features that help us stand out from the competition is quite extensive and includes the following:
 

• Modular email design: With modular email design, you build email elements just once and reuse them across multiple campaigns as many times as you need. This allows users to create emails faster, maintain brand consistency, make edits easier, and reduce the amount of testing required. Besides that, in our modules, users can work on design and data separately which allows a full automation of email production.
• WYSIWYG editor: WYSIWYG means “What You See Is What You Get.” Email content is displayed in the editor in a form as it would be viewed in subscribers’ inboxes. Users can edit mobile and desktop versions separately to tweak design according to their needs.
• Interactive module generator: A brand-new feature that allows users to generate interactive games (wheels of fortune, scratcher, questionnaires, etc.) without any knowledge of code through a convenient interface, after which they can be easily added to their email. Generator provides users with an AMP version of the game, an interactive HTML fallback version, and a text fallback for email clients that don't support any form of interactivity. So basically games built with our generator cover all possible email clients out there.
• Wide list of integrations: We've integrated with over 80 ESPs, including prominent names like Mailchimp, HubSpot, and email clients like Outlook and Gmail. With Stripo, users can effortlessly push emails to a chosen platform without worrying about code setup, thanks to our clean email code generation.
• Brand Guidelines Kit generator: With this feature, users can effortlessly build a brand book based on any templates of theirs to ensure brand consistency across all newsletters they create.
• Extensive collection of pre-built email templates: We offer users more than 1400 prebuilt email templates that cater to all industries and occasions.
• Email client preview: Our email testing tool allows previews across 90+ devices and major email clients.
• Bulk actions with templates and modules, such as copying, sharing, exporting, editing.
• Full-fledged plugin: Users can integrate Stripo into their custom business solutions and use all editor features within their workflow tool.

Each of these features is aimed at simplifying the life of an email marketer when creating emails for campaigns. And every time we think through new features, we ask ourselves the question — how will this simplify email creation for users?

Here are our statistics:

• Currently, our NPS is 9, which we are very proud of.
• Our uptime is 99.97%, demonstrating that we are always online and available to assist marketers in creating first-class emails.
• Users express their appreciation with positive reviews and praise, so we have a 4.8 score on G2.

These numbers indicate that we are achieving our goals. However, user recognition is the most reliable indicator for us. We are often mentioned and talked about at various marketing events, not as advertising but as a valuable recommendation. For us, this is a sign that we are on the right path.

To maintain our high level of customer satisfaction:

• we regularly conduct client satisfaction surveys;
• our customer support department is available to our clients 19 hours a day through phone, email, and chat. Boasting a remarkable support team that genuinely cares, our assistance goes beyond merely answering questions;
• we actively listen to our clients, leading us to implement numerous features based solely on their feedback;
• as pioneers in our field, we swiftly adopt and support new innovations. Our continuous goal is to ensure Stripo remains at the forefront, enhancing the email experience for both marketers and recipients.

We are a SaaS product, hence customer retention is crucial for us.

We have been operating for almost seven years now. A significant portion of the customers who joined us on day one are still with us. More than half of those who stay with us after the second month continue to do so for years. We are proud to say that a large share of our initial customers remains with us to this day.

What helps us keep our customers:

• Ecosystem. Provide our clients with everything they need to build an email, from an email builder and photo editor to task management tools.
• Driving innovations. We support and implement innovations like integration with AI for copy generation, AMP for email, email annotations, interactive modules, etc.
• Being a standard. We are becoming a place where email marketers learn how to build certain things, and they know they can trust our knowledge and expertise.
• Data security. Not only do we protect our clients' data, but we also ensure that no scams or phishing are possible through email codes.
• Embedded quality. If we have to choose between adding a new feature and fixing an existing bug, we choose the latter.

Our mission is not only to create a great product that will shape the evolution of email marketing but also to become experts in the industry. We want everyone who reads our materials to know that this information is reliable and supported by our experience and research.

To achieve this goal, we have:

• Blog that is constantly updated with new articles, cases studies, etc.
• eBooks based on our research and the research of our partners.
• Academy that teaches you how to create emails.
• Course on Udemy for beginners in email marketing and Stripo. We’re now working on a new course for seasoned email marketing professionals.
• Help Center with guides on using Stripo and answers to various user questions.
• Our support department: Wherever we go, no matter what event we attend, we hear a huge amount of praise from our customers about the customer support department.

No matter how much we strive to simplify the process of creating emails, questions may still arise, and we are always eager to help our users resolve issues. That's why we offer a wide range of channels for users to contact us:

Our customer support department assists our clients in two languages:

• English
• Ukrainian

We currently operate from 8 AM to 12 AM, Monday through Friday, and are progressing towards being available 24/7. You can get help through the following channels:

• Email
• Chat
• Phone

I often receive positive feedback about our customer service, even when attending various events. People recognize that I am from Stripo and approach me to express their appreciation for our excellent support.

This is no surprise. Our team assists customers in identifying bugs in their code, aids in design, and helps them find inspiration through examples. They also conduct workshops for corporations and agencies, as well as personal demos for individuals.

For years, we've consistently grown by 10% monthly. Currently, our MRR (Monthly Recurring Revenue) stands at approximately $400,000. We now boast over 1,000,000 users worldwide. Last year, Stripo's revenue reached $3,726,008.

GenAI has proven extremely helpful in email copywriting and email marketing. We are currently training it to automate email creation and conduct A/B tests, including generating ideas and briefs for the entire process.

Our second focus is on teamwork. We aim to simplify team collaboration, transforming the email editor into a collaborative workspace. This space will enable co-editing and commenting, ensuring that notifications and comments left by colleagues in the editor are visible in popular work messengers like Slack or Asana. This integration will streamline communication and enhance workflow efficiency.

In 10 years, I anticipate Stripo will become the standard for creating professional emails without technical knowledge, ensuring compatibility across different email clients, and constantly enhancing user experiences. This will allow marketers to prioritize message personalization over its technical implementation. Designers will no longer be bound by the persistent constraints set by developers, and developers will shift from puzzling over email coding to focusing on truly essential tasks like process automation, introducing new personalization techniques, analytics, and more. 

The goal is to make communications via email creation as simple and efficient as possible. I'm confident that, as a result, the quality of emails in our inbox will significantly improve.