Best Email Marketing Software
Are you trying to find the best email marketing software for your business? Companies must keep in touch with their consumers in the digital age to earn customer loyalty. Personalized Emails, for that matter, have turned out to be successful and engaging. Now, bringing email marketing platforms into the picture empowers businesses to reach global audiences. This further helps to focus on the evident stats and strategize to boost revenue. Acquire the verified list of top email marketing software at GoodFirms through authentic client reviews. If your business needs reliable software, go through the rundown of top email marketing tools below:
List of Top Email Marketing Software Tools (Free & Paid)
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Systeme.io is a simple, affordable, and intuitive online business-building tool for anyone who is looking to grow their online business. Forget clunky online marketing tools that make you lose your hair trying to figure things out. We've made it easy to grow your online business. Our funnel builder makes everything super simple and easy to do. Your email list is integrated into your sales funnels ... read more about Systeme
Entry Level PriceFree versionFree TrialAvailableCategory Focus50% in Email Marketing Software -
Sender empowers you to quickly and easily keep in touch with your customers and grow your business - while spending much less. It makes it easy for e-commerce marketers to send converting email marketing campaigns and drive more revenue for a fraction of the price of other email marketing providers. ... read more about Sender
Entry Level PriceFree versionFree TrialAvailableCategory Focus50% in Email Marketing Software -
Campaign Monitor is a global email marketing company with offices in Indianapolis, London, Nashville, San Francisco, and Sydney. As a parent company, Campaign Monitor owns and operates the Emma, Delivra, and Campaign Monitor brands. We strive to provide the best product and services for our customers, ranging from easy to use email marketing tools to marketing automation to full-featured email mar ... read more about Campaign Monitor
Entry Level Price$29 Per MonthFree Trial30 DaysCategory Focus50% in Email Marketing Software -
Autopilot is simple and visual marketing automation tool trusted and loved by thousands of teams around the world. It helps marketers capture and convert new leads, connect with customers and create loyal repeat buyers. The best teams at Microsoft, Typeform, LiveChat, Atlassian, Patreon, Samsung, Greenpeace and Lean In all use Autopilot to automate their marketing. ... read more about Autopilot HQ
Entry Level Price$99 Per MonthFree Trial30 DaysCategory Focus50% in Email Marketing Software -
Ecommerce was built to unite unique people with unique goods online, but today, giant marketplaces are threatening that spirit. Drip is here to fight back and keep ecommerce independent. It's time for the ecommerce rebellion. ... read more about Drip
Entry Level Price$19 Per MonthFree Trial14 DaysCategory Focus50% in Email Marketing Software -
CRM is designed for small to medium businesses. It helps businesses with contact, lead, and pipeline management. Features of the platform include deal probability and forecasting, email sync, marketing automation, and statistics reporting. ... read more about Overloop
Entry Level Price$79 Per MonthFree TrialN/ACategory Focus33% in Email Marketing Software -
Higher Logic Communications helps you deliver tailored, relevant messages to your members throughout their journey with your organization. Save your staff time by focusing on the strategic elements of email marketing instead of manual, repetitive tasks. Deliver superior campaigns with dedicated marketing automation resources including built-in best practices and activity tracking. Use insights to ... read more about Higher Logic
Entry Level PriceContact vendorFree TrialN/ACategory Focus25% in Email Marketing Software -
Growbots is an all in one solution for driving predictable revenue growth. With our AI-based platform, anyone who needs to generate leads, from sales to marketing, can reach out to hundreds of potential customers in minutes. Salespeople are freed up to interact directly with customers and create more business, instead of slogging through the tedious and time-consuming process of manual prospecting ... read more about Growbots
Entry Level PriceContact vendorFree TrialN/ACategory Focus33% in Email Marketing Software -
SendFox is an email marketing tool designed specifically for content creators that lets you compose and send unlimited customized emails. Grow your audience with email campaigns, automation, and landing pages that integrate your content. ... read more about SendFox
Entry Level PriceFree versionFree TrialAvailableCategory Focus100% in Email Marketing Software -
Mad Mimi is the easiest way to create, send, share, and track email newsletters online. Mad Mimi is for people who want email marketing to be simple. Every day, over 40 million emails are sent, shared, and tracked using our delightful and powerful service. ... read more about Mad Mimi
Entry Level Price$10 Per MonthFree TrialN/ACategory Focus100% in Email Marketing Software -
AWeber helps entrepreneurs, businesses, and nonprofits increase sales and profits through its suite of web-based email marketing software. It is an email marketing service used by over 120,000+ small businesses, bloggers, and entrepreneurs around the globe. Our web-based tools help businesses grow by staying in touch with customers and prospects through email. ... read more about AWeber
Entry Level Price$19 Per MonthFree Trial30 DaysCategory Focus100% in Email Marketing Software -
Mailjet is a powerful all-in-one email service provider that not only enables our customers to send transactional and marketing emails to their contacts but also better understand them, email after email. Our intuitive tools and powerful APIs give senders the right amount of analytics to get the most value from each contact, for each campaign, and reach each inbox. ... read more about Mailjet
Entry Level PriceFree versionFree TrialAvailableCategory Focus75% in Email Marketing Software -
Moosend is a powerful email marketing platform with world-class features, state-of-the-art automations, and an award-winning user interface. From fledgling startups to Fortune 500 companies, thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses. ... read more about Moosend
Entry Level PriceFree versionFree TrialAvailableCategory Focus50% in Email Marketing Software -
Leading online email validation system created to ensure that companies sending complex and high volume email avoid deliverability issues. This is accomplished through invalid email address and bounced email elimination, IP address validation, and verification of key recipient demographics. ... read more about Zero Bounce
Entry Level PriceContact vendorFree TrialN/ACategory Focus33% in Email Marketing Software -
EmailOctopus offers email marketing for next to nothing, via Amazon SES.The platform provides a simple and intuitive user interface which allows marketers to create their own rich HTML emails, and deliver them to subscribers inboxes with only a few clicks. ... read more about EmailOctopus
Entry Level Price$19 Per MonthFree Trial14 DaysCategory Focus100% in Email Marketing Software -
Phonexa is the leading all-in-one marketing solution for direct advertisers, lead generators, and affiliate networks. Phonexa's lead tracking and distribution platforms provide businesses the ability to perform in-depth analytics of internal and external marketing campaigns, thus resulting in transparency, efficiency and increased ROI. Phonexa has the scalability, tools and partnerships to serve c ... read more about Phonexa
Entry Level Price$100 Per MonthFree TrialN/ACategory Focus25% in Email Marketing Software -
QuickMail.io boost your email productivity to ridiculously high level with almost no training, literally overnight.Plus, it's so easy to use, that even the most junior sales person could become a super star within a week of using this tool. We help sales people and entrepreneurs be more productive by giving them the right tool to automate their outbound process. ... read more about QuickMail
Entry Level Price$49 Per YearFree Trial14 DaysCategory Focus100% in Email Marketing Software -
phpList delivers Open Source email marketing, including analytics, list segmentation, content personalisaton and bounce processing. Extensive technical features and a secure and stable codebase are the result of over 15 years of continuous development. ... read more about pHpList
Entry Level PriceFree versionFree TrialAvailableCategory Focus100% in Email Marketing Software -
ListMessenger exceeds expectations as a well designed, easy to use, lightweight mailing list management solution for your website. ListMessenger is feature packed but because of its intuitive design remains simple to use and easy to maintain. ... read more about ListMessenger
Entry Level PriceFree versionFree TrialAvailableCategory Focus100% in Email Marketing Software -
OpenEMM is an Open Source web-based enterprise application for e-mail and marketing automation. The tool enables you to create and send e-mail newsletter and service e-mails (like transaction e-mails and event or date triggered e-mails). Furthermore, you can of course control and organize your lead management. ... read more about OpenEMM
Entry Level PriceFree versionFree TrialAvailableCategory Focus50% in Email Marketing Software -
SendBlaster is a multi-award winning powerful email marketing software and contact list management desktop application. Features include HTML Editor for rich email composing, blacklist management, direct send and fast SMTP free-delivery, and bounce back automatic removal process.Currently, SendBlaster is the world's leading desktop-based email marketing software, used by thousands of businesses an ... read more about SendBlaster
Entry Level PriceFree versionFree TrialAvailableCategory Focus100% in Email Marketing Software -
Mailman is free software for managing electronic mail discussion and e-newsletter lists. Mailman is integrated with the web, making it easy for users to manage their accounts and for list owners to administer their lists. Mailman supports built-in archiving, automatic bounce processing, content filtering, digest delivery, spam filters, and more. ... read more about GNU Mailman
Entry Level PriceFree versionFree TrialAvailableCategory Focus100% in Email Marketing Software -
Mailigniter is a bulk email software for sending bulk emails in a click. It helps email marketers to send targeted and personalized emails to their newsletter subscribers or customers. The powerful automation helps email marketers to achieve more with less time and efforts. It also offers comprehensive analytics to provide insight into the effectiveness of each campaign. ... read more about Mailigniter
Entry Level PriceContact vendorFree Trial7 DaysCategory Focus100% in Email Marketing Software -
366 Degrees offers simple and effective marketing automation solutions that help to build efficient campaigns to drive customers and boost sales. Business owners, marketers, and sales experts can now market like industry giants and drive real results. 366 Degrees provides the following services: -CRM integration; -social and email marketing campaigns; -landing pages customization; -complet ... read more about 366 Degrees
Entry Level PriceContact vendorFree Trial30 DaysCategory Focus33% in Email Marketing Software -
SalezShark is a Relationship Intelligence platform which enables Sales professionals and Marketers to gather actionable Customer Insights and increase their Sales. It comes equipped with a powerful Recommendation Engine bound to ensure that you never lose a sales opportunity again. SalezShark is the next generation platform which gives businesses the power to build long lasting relationships with ... read more about SalezShark
Entry Level Price$40 Per MonthFree Trial14 DaysCategory Focus33% in Email Marketing Software -
Listrak helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Listrak has nearly two decades of digital marketing experience, serves more than 1,000 clients, and works with leading brands. Listrak CRM: Unlock your unified customer data through powerful exploration and visualization too ... read more about Listrak
Entry Level PriceContact vendorFree TrialN/ACategory Focus33% in Email Marketing Software -
ActiveDEMAND has been designed to work with other online tools including CRMs, social media platforms, webinar tools, analytic platforms and more. Additionally, ActiveDEMAND is more comprehensive, built to eliminate the need for multiple, disparate platforms such as email marketing tools, social media management tools, call tracking software and landing page builders. Now, with ActiveDEMAND, all o ... read more about ActiveDEMAND
Entry Level PriceContact vendorFree Trial14 DaysCategory Focus25% in Email Marketing Software -
Qebot's social media marketing & management platform gives you unlimited profile management, and helps you post to, schedule, and engage with social channels more effectively. Manage your social networks, schedule messages, publish content, engage with your audience and measure ROI from our all-in-one social media management & marketing dashboard. Be your own social media manager! ... read more about Qebot
Entry Level PriceContact vendorFree TrialN/ACategory Focus11% in Email Marketing Software -
Soffront is the only company to provide complete CRM and Marketing Software and Services. Marketing Services include both self-service and fully managed service, providing complete implementation services for our enterprise CRM customers. We maintain a team of highly qualified implementation engineers providing complete integration services to legacy systems. We also deploy enterprise CRM on the p ... read more about Soffront CRM
Entry Level PriceContact vendorFree TrialN/ACategory Focus25% in Email Marketing Software
Buyer’s Guide
Introduction to Buyer’s Guide for Email Marketing Software
Email marketing is considered the most effective tool in the armory of digital and online marketing. Every year, over 250 billion emails are exchanged, most of them solely for marketing purposes and campaigns. With the intention of making marketing an ROI-driven branch that takes precedence, the importance of email marketing will keep growing.
Organizations that seek a personalized, loyalty-building relationship with their users prefer using Email Marketing. The functionalities offered by email marketing software are broad in nature.
They help businesses generate business templates while conducting and reporting analyses on email marketing strategies and tactics.
The Buyer’s Guide for email marketing platforms was created with the intention of listing the software’s benefits, features, and prices. The intention is to ensure users have reference points while selecting their software.
What is Email Marketing?
Email Marketing is a dedicated segment of online marketing that deals with the communication and promotion of a company’s goods or services via electronic mail. Marketers primarily use email marketing to build personalized relationships between themselves and the intended recipient of the email, usually prospective or dedicated customers.
This is done to foster a good relationship, influence buying behavior, and create loyalty - all in different stages of the consumer lifecycle. Email marketing strategies are executed with the help of an email marketing list - a collection of addresses used for marketing purposes and appropriate email marketing software.
The primary purpose of email marketing campaigns is to grow business through awareness and consideration, though it is usually a goal-oriented activity. Well-executed email marketing campaigns drive high conversions as well. It has one of the broadest audience reaches in the digital marketing space, combined with an excellent ROI.
What are the best email marketing practices?
Some of the most important email marketing practices to be followed are as follows -
- Segment Customers - It is always important to remember who you are crafting the email for in the first place. Fundamental differences exist between email marketing campaigns for B2C and B2B audiences. Further segmentation is usually required within these groups based on various socioeconomic, geographic, and even technological factors.
- Deliver exceptional content - Content within emails must convince audiences of the authenticity of the product or service offered. It must engage users in the mission and vision of the company, acting as a de facto voice of marketing and communication.
- Strategize email blast periods - It is likely that highly concentrated email messages from the same company will be consigned to the spam folder, thereby preceding all the hard work put into the email marketing strategy. Separating marketing emails by days with differentiated content results in better email traction.
- Optimizing emails for multiple devices - Mobile and desktop devices have different resolutions and screen space. Content within emails must be created with the intention of flawlessly depicting important data and messaging.
- Innovate with Subject lines and Headers - Catching prospective customers’ attention is key. The deployment of use case statistics, quotes from founders, and advantages of a product or service is important to ensure user engagement.
- Distinct Call-To-Action (CTA) - The email body must have a clear, actionable objective to drive sales, awareness, or consideration from the reader’s side. CTA is a critical component of the mail, and messaging and creatives will lead users to take action.
- Personalize Email - The content of these emails must be personalized to the reader. Personalized introductions and messaging lead to better traction among readers and customers.
- Smooth transitions - Email bodies must contain links to landing pages synchronized with the overall look and feel of creatives and text used in the email. Disjointed transitions often result in a high bounce rate from emails.
- Digital Signatures - Digital signatures go a long way in convincing readers of the authenticity of the emailer’s company, products, and services. Verification of authority places readers in the zone of trust with an email sender.
- Follow GDPR rules - There is a litany of GDPR rules, not limited to buying mailing lists. Companies must make sure all provisions are followed carefully.
Why do we need to manage Email Marketing with the help of software?
Email marketing campaigns are often hard to execute. It’s important to decide on metrics for decision-making, creatives, and content before the final campaign takes shape. Email marketing systems reduce the load on marketing managers.
Email marketing software helps us take effective care of the campaign. The tool accurately measures and highlights important metrics of emails, such as click-through rate, conversions from emails, ROI, etc., displayed on an analytics dashboard. They can later be used to optimize the campaigns further with the help of visualization tools.
The software can help us automate certain processes like generating reports and sending customer reminders or notifications, increasing time efficiency. Email marketing platforms also contain tools like A/B testing, which can be used to test different aspects of the email campaign to arrive at the perfect template.
What are the benefits of Email Marketing Software?
The benefits of Email Marketing solutions are as follows -
- Accurate measurement of important metrics influencing email marketing campaigns
- Automated email marketing campaigns featuring reminders and notifications
- Personalized point of contact with the user base, which can be used to foster loyalty
- Reduced risk exposure with ROI measurement as well as A/B testing tools for content and creatives
- Key insights can be derived from analytics and reporting dashboards with multiple reporting formats
- The cost of acquiring customers using email marketing software is lower, considering the scalability of email marketing solutions deployed.
- Multi-campaign management features
- Integration of social media accounts into email bodies to expand reach and track follower traction
- Email marketing systems ensure that your email campaigns align with the CAN-SPAM regulation passed by the United States Congress. This ensures that problems within the email that may cause unintended harm are filtered and fixed.
- CRM tools can be integrated into email marketing software
What is the importance of Email Marketing platforms for Businesses?
Businesses operate on an ROI-based model. Every marketing, sales, or operations activity invested in has to generate revenue that justifies the investment. Email marketing automation software is an investment designed to strengthen and personalize brand outreach while at the same time drawing audiences to the product or service.
The software helps drive email marketing ROIs to even greater heights. It combines analytics and reporting to display insights that business marketing managers can fine-tune to ensure ROI is consistently increasing and draw new ideas for campaigns.
One of the biggest advantages of email marketing software is the ability to generate different templates and formats of email campaigns via an online builder or tool, which is a part of the software. Innovative designs can be created and tested - on an A/B testing function, which also helps determine the exact design that can be implemented for maximum click-through rates.
Organizations also require email marketing services to automate processes and campaigns on the email front. This relieves manpower to distribute for other activities, thereby increasing organizational efficiency.
Email marketing remains a platform for business where customer loyalty can be solidified, and personalized content (offers and discounts, promotion posters, etc.) can be directly sent. With CRM and social media tool integrations on the platform, it becomes viable to track leads, follows, and subscriptions generated thanks to email marketing.
Businesses also need to ensure they do not cross laws or regulations pertaining to spamming or GDPR. Email marketing tools maintain authentic mailing lists, and check email copies for ‘Spam’ classification likelihood, protecting business interests.
What are the latest trends in the development and functions of Email Marketing tools?
Some of the latest trends to hit the email marketing industry include the following -
- Artificial intelligence (AI) - It has been widely adopted in multiple industries and email marketing software is no different. AI can be used for formulating, executing, and monitoring various campaigns on the interface.
AI can also be used to automate tasks within the project while analyzing reports to deduce triggers that must be initiated in campaigns that are already running.
Finally, AI’s prowess can be used to auto-generate content for specific segments of customers via email. These include articles for customer segments, email formats, and implementation periods. - Third-party tool integrations - Email marketing software can now be integrated with various third-party applications. The trend will only grow in the future as independent software tools offer modular all-around functionality.
- CRM and ERP tools can be easily added to a dashboard, while certain social media aggregators will find their use in revealing the latest trends online, which can then be used in email marketing campaigns. Integrations are soon becoming important for any application, let alone email marketing automation platforms.
- Email formats - Interactive emails are set to become popular in this new digital marketing era. These include email bodies with more animation and special effects, graphical storytelling formats, and sophisticated representation of information.
- Visualization - Like many others, email marketing software can analyze data to the minimum degree. Visualizing and representing these records in different formats will be key for businesses. It will help them analyze and showcase different perspectives in recorded data, all of which can be used in formulating business strategies.
What are the features to consider before purchasing Email Marketing Software?
Some of the most important features to be considered before buying an email marketing system are as follows -
- Navigability and ease of use - Every platform requires the User Interface (UI) to be simple and navigation to be crisp. Haphazardly designed software with poor interfaces and a lack of clarity in the design flow will hamper the adoption of the email marketing service.
- Essential Tools - Essential tools include a template builder for emails, spell-checking tools, mailing list management, analytics dashboards, and a few others, which are considered essential for an email marketing tool to be essential for marketers to perform their functions on the platform.
- A/B Testing - The A/B testing interface is essential to ensure the viability and success of different email marketing campaigns and templates, including formats within them. This feature helps businesses pinpoint metrics that have improved while also finalizing the template-format combo, which will deliver better performance.
- Automation - Email marketing platforms must be capable of controlling and automating communications with customers. It must not be too frequent nor too spaced out. Reminders, follow-ups, and new offerings must be communicated at appropriate time intervals without continuous human interface.
- Third-party tool integration - Third-party tools such as CRM and ERP systems must be easily integrated into the software. This software increases the efficiency of output.
- CAN-SPAM net - This feature in the email marketing tool prevents your email from violating prevalent rules about spamming via mail, which is a legal offense in the United States. It’s an important feature that must be incorporated into the software to act as a checker or filter.
- Analytics and Reporting dashboard - The analytics dashboard must be able to display data in multiple formats, with all necessary metrics for comparison. The reporting feature must be automated and easily shareable for every email marketing platform.
- User Management and Access Control - The application features must be accessible only to the designated authority. This also ties in with data security, as unauthorized personnel must not be allowed access to sensitive data in the email marketing system.
- Platform independence - The email marketing software must be supported on mobile, tablet, and desktop platforms. The compatibility of the underlying operating system must be ensured, too.
- Language support - Multilingual platforms are essential in the digital era, especially in communications like email marketing. The email marketing service must be capable of understanding and supporting some of the world’s most widely spoken languages.
- Autoresponders - Auto-responders are emails sent to customers on completing an event or triggering an action. Auto-responders are essential for businesses to engage customers.
- Subscriber List management - It is necessary for email marketing software to maintain the list of subscribers, to whom communication must be maintained via the channel and platform.
What is the average price of Email Marketing Software?
The price of email marketing software depends on the type of solution (feature set) an organization intends to buy, alongside the size of the organization.
GoodFirms has already covered the most important free and open-source email marketing software, which is deployed by reputed organizations worldwide and has a rich palette of features.
Free email marketing tools also exist. Though these are stripped-down versions of premium software from reputed vendors, they offer relatively powerful functionality or access to just a limited number of users. These are useful for small and medium-sized organizations.
Mailchimp, Engagebay, and Agile CRM are reputed examples of email marketing software. The price of their premium offerings ranges from $8.99 to $299 for the premium offerings.
Email marketing automation service providers such as Jumplead, Campaign Monitor, and EmailOctopus have priced their products between $19 and $49.
QuickMail is an email marketing tool priced on an annual subscription basis at $49.
Remarkety, OutboundEngine, and Makesbridge are premium email marketing platform providers who charge between $100 and $367 per month.
Email marketing solution specialists such as eSputnik and Atomic Mail Sender charge a one-time payment fee between $1.99 and $89, respectively.
How will you choose the right Email Marketing System for your organization?
Organizations can choose the right email marketing system by analyzing a set of factors that impacts them.
Firstly, the choice of software depends on the size of the organization. Smaller and mid-tier organizations (SMBs) usually don’t need the full array of support on emails as they look to build up their marketing base and functions. SMBs usually go for a basic package or business package.
Large-size organizations take the polar opposite approach. They purchase or employ the full software suite.
Secondly, choosing the right email marketing automation software also depends on the budget. The budget is dependent on the number and type of features included in the solution set purchased as well as the number of users who will use the email marketing platform.
Thirdly, careful consideration must be given to security while choosing the email marketing solution. Multi-layer data protection, user access controls, and secure cloud storage of data to prevent theft are all important factors that must influence an organization's decision.
Fourthly, demos and free trials of the email marketing service software should indicate the richness of the interface and the easy navigability of the software.
Fifthly, with the use of third party applications increasing in popularity, the email marketing platform must support extensions and add-ons to increase feature sets.
Why consider GoodFirms' list of top Email Marketing Software?
GoodFirms’ comprehensive and authentic list of email marketing solutions will offer prospective users of email marketing systems a platform to compare, contrast, and select their choice.
The Buyer’s Guide presents a fair representation of email marketing solutions’ features, benefits, and costs. A collection of free and open-source email marketing software has already been identified and published on GoodFirms, while premium and differentially priced versions of software have been listed as well.
Do you want to consider other software solutions besides email marketing automation platforms? GoodFirms’ exceptional software directory contains information on hundreds of different kinds of software, all of which could power your organization to the next level of performance and profit.
Email Marketing Software Comparison: Zoho Campaigns, Mailchimp, MailerLite, Constant Contact, and ActiveCampaign
Feature | Zoho Campaigns | Mailchimp | MailerLite | Constant Contact | ActiveCampaign |
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Company Background | Zoho Campaigns was developed by Zoho Corporation, a software company that provides a suite of cloud-based business tools. | Mailchimp was developed by The Rocket Science Group LLC, an email marketing service provider founded in 2001. | MailerLite is developed by MailerLite UAB, an email marketing software company founded in 2010. | Constant Contact was developed by Endurance International Group, a web services company founded in 1997. | ActiveCampaign is developed by ActiveCampaign, Inc., a marketing automation company founded in 2003. |
Target Audience | Businesses of all sizes | Businesses of all sizes, beginners | Small businesses, bloggers | Small businesses, non-profits | Businesses of all sizes focus on automation |
Pricing | Freemium (up to 2,000 emails/month), paid plans start at $3/month | Freemium (up to 2,000 subscribers, 10,000 emails/month), paid plans start at $11/month | Freemium (up to 1,000 subscribers), paid plans start at $7/month | Freemium (up to 100 contacts), paid plans start at $20/month | Freemium (up to 500 contacts), paid plans start at $15/month |
Focus | Email marketing with additional marketing tools (CRM, automation) | User-friendly email marketing platform with marketing automation features | Affordable email marketing for small businesses and bloggers | Email marketing with built-in tools for events and email deliverability | Powerful marketing automation platform with email marketing capabilities |
Strengths | Integrates with other Zoho products, good for marketing automation | Widely used, easy to use, strong marketing features | Affordable, user-friendly interface, good for beginners | Strong email deliverability tools, easy event management | Powerful automation workflows, lead scoring, personalization |
Weaknesses | Can be complex for beginners compared to Mailchimp | Limited free plan features, complex pricing structure | Limited features compared to some options | Limited marketing automation in the free plan | Can be expensive for larger businesses |
Best for | Businesses using other Zoho products seeking integrated marketing tools | Businesses of all sizes seeking a user-friendly and feature-rich platform | Small businesses and bloggers on a tight budget | Businesses prioritizing email deliverability and event management | Businesses needing powerful automation and lead nurturing capabilities |
GoodFirms Notes: | Zoho Campaigns integrates well with other Zoho applications, ideal for businesses already using their CRM. | Mailchimp offers a user-friendly platform with strong marketing automation features that are good for businesses of all sizes. | MailerLite is a very affordable option with a user-friendly interface that is ideal for beginners. | Constant Contact offers built-in marketing tools like event management and surveys, good for small businesses. | ActiveCampaign is a powerful platform with advanced automation and personalization features, ideal for businesses seeking a sophisticated email marketing solution. |