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Best Email Marketing Software

Looking for the best email marketing software to boost your business? Discover a comprehensive list of top-rated email marketing tools and platforms on Goodfirms, based on millions of verified user reviews. Compare features, pricing (including free and paid options), and customer ratings to find the perfect solution. Automate campaigns, personalize messages, A/B test, and reach global audiences with ease. Start your search today and take your email marketing to the next level!

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Rankings updated: Jan 19, 2026
279 Software

List of Top Email Marketing Software

  • OutboundEngine

    OutboundEngine helps businesses grow by making online marketing simple and easy for everyone. We create beautiful, high-impact marketing campaigns, deliver them automatically and track engagement to show who’s ready to have a ... read more about OutboundEngine

    Entry Level Price
    $199 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • Automation
    • CAN SPAM Compliance
    • Customer Surveys
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Chat
    • Phone
    • Weekdays
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $199 Per Month
    Visit website

  • Gamooga

    Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through various channels such as email, web, mobile, social and display. The core strength of Gamooga is ... read more about Gamooga

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Email Marketing Software

    Features
    • A/B Testing
    • Automation
    • Customer Surveys
    • Dynamic Content
    • Mailing List Management
    • Operations Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Sendlane

    Sendlane helps you generate more revenue, increase retention, and automate personalized experiences for your customers. Intelligent, cross-channel marketing automation designed to empower your business to connect with customers through automated, behavior-based communications.

    Entry Level Price
    $99 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    33% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Dynamic Content
    • Mailing List Management
    • Operations Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $99 Per Month
    Visit website

  • BuyerGenomics AutoPilot

    AutoPilot, or Omni Channel Marketing Automation, is technology driven intelligence connected to autonomous capabilities. BuyerGenomics AutoPilot literally allows the marketer to set some of the most advanced, intelligent 1-to-1 marketing –on “auto ... read more about BuyerGenomics AutoPilot

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Drip Campaigns
    • Event Triggered Email
    • Mailing List Management
    • Operations Management
    • Templates

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Case Studies

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Webmecanik Automation

    A solution to pilot your inbound marketing campaigns with simplicity and flexibility due to the power of Open Source mastered by Webmecanik. Target your leads that are ready to buy, create a ... read more about Webmecanik Automation

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Email Marketing Software

    Features
    • A/B Testing
    • Automation
    • Customer Surveys
    • Dynamic Content
    • Mailing List Management
    • Operations Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Case Studies
    • Whitepapers
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • INBOX25

    INBOX25 is a leading marketing automation platform provider. An all-in-one Sales and Marketing Platform designed to help your business grow. INBOX25's Marketing Automation is the intuitive choice for businesses worldwide. Visuals-based reporting, ... read more about INBOX25

    Entry Level Price
    $399 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Drip Campaigns
    • Mailing List Management
    • Operations Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Webinars
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $399 Per Month
    Visit website

  • ClickDimensions

    ClickDimensions is the only complete marketing solution for Microsoft Dynamics, made exclusively for and natively built within the Dynamics environment. We combine multi-channel marketing automation technology, a marketing dashboard for deeper insights ... read more about ClickDimensions

    Entry Level Price
    $499 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • CAN SPAM Compliance
    • Customer Surveys
    • Dynamic Content
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Industries
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $499 Per Month
    Visit website

  • Customer Lifecycle Marketing

    Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement ... read more about Customer Lifecycle Marketing

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Operations Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Infographics
    • Whitepapers

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Zymplify

    We are Zymplify, providers of big marketing solutions for small and medium businesses. By using our Cloud Marketing platform you have access to your own personalised integrated digital toolbox. Making digital marketing ... read more about Zymplify

    Entry Level Price
    $149 Per Month
    Free Trial
    Available
    Pricing Type
    Flat Rate
    50% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Landing Pages/Web Forms
    • Operations Management
    • Templates

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $149 Per Month
    Visit website

  • MaaxMarket

    Marketing Automation Personalized - Track your customers and visitors in real-time and understand their online behavior including email and social media interaction. MaaxMarket uses machine learning algorithms to automatically score leads based ... read more about MaaxMarket

    Entry Level Price
    $49 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Dynamic Content
    • Image Library
    • Operations Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $49 Per Month
    Visit website

  • Spotler CRM

    Spotler is complete B2B inbound and outbound marketing software. Ensuring your marketing & sales teams get more leads from website traffic, convert more visitors into MQLs and run complete marketing campaigns. Our ... read more about Spotler CRM

    Entry Level Price
    $43 Per Month
    Free Trial
    14 Days
    Pricing Type
    Per User
    10% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • CAN SPAM Compliance
    • Customer Surveys
    • Dynamic Content
    • Landing Pages/Web Forms
    • Subscriber Management

    Key Details
    Industries
    • Education-management
    • Financial-services
    • Hospital-health-care
    • Marketing-advertising
    • Nonprofit-organization-management
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    • 24x7 Support
    Training
    • Webinar
    Knowledge Base
    • Help Guides
    • Video
    • Blogs
    • Infographics
    • Case Studies
    • Whitepapers

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $43 Per Month
    Visit website

  • LeadFox

    LeadFox is a fully-integrated marketing software solution that specifically focuses on converting your actual and future visitors into clients. From creating convincing landing pages that capture more leads to running smarter email ... read more about LeadFox

    Entry Level Price
    $59.95 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • A/B Testing
    • Automation
    • Customer Surveys
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Operations Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $59.95 Per Month
    Visit website

  • SalesPanda

    SalesPanda is an integrated Marketing Automation platform for companies to grow their businesses digitally. SalesPanda Channel Cloud automates digital marketing for channel partners for industries like insurance, financial services, real estate, etc. ... read more about SalesPanda

    Entry Level Price
    $300 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Drip Campaigns
    • Landing Pages/Web Forms
    • Mailing List Management
    • Operations Management
    • Templates

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $300 Per Month
    Visit website

  • Remarkety

    Remarkety is a leading marketing automation platform designed for commerce from the bottom up. Changing the way retailers market, target and sell to their customers, Remarkety equips merchants regardless of size with ... read more about Remarkety

    Entry Level Price
    $100 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • A/B Testing
    • Automation
    • Customer Surveys
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Operations Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Whitepapers

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $100 Per Month
    Visit website

  • Lead Liaison

    Lead Liaison Marketing Automation, Lead Nurturing, Lead Management, Lead Scoring, Lead Prioritization. Revenue Generation Software for sales, marketing and executives in the cloud. Lead Liaison identifies leads and can pinpoint when prospects, ... read more about Lead Liaison

    Entry Level Price
    $250 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    20% in Email Marketing Software

    Features
    • A/B Testing
    • Automation
    • CAN SPAM Compliance
    • Customer Surveys
    • Dynamic Content
    • Mailing List Management
    • Operations Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $250 Per Month
    Visit website

  • Makesbridge

    Makesbridge is an all in one cloud platform featuring mass email, marketing automation, sales automation, and business intelligence dashboards. The platform is used by companies small and large, B2B and B2C such ... read more about Makesbridge

    Entry Level Price
    $367 Per Month
    Free Trial
    15 Days
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • Auto-Responders
    • Customer Surveys
    • Dynamic Content
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 15 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $367 Per Month
    Visit website

  • Smoove

    smoove is an innovative SAAS Marketing automation platform that empowers businesses to grow with its 4 core solutions: email marketing, marketing automation, sms marketing and landing page solutions. Our platform allows you ... read more about Smoove

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • Drip Campaigns
    • Landing Pages/Web Forms
    • Mailing List Management
    • Operations Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Free
    Vendor pricing page
    Visit website

  • EasySendy

    EasySendy is an email marketing platform for online gig creators like, bloggers, podcasters, vloggers, business coaches, YouTubers, writers, course creators, consultants, freelancers, authors, coaches, musicians, photographers, and startups. With EasySendy, you can ... read more about EasySendy

    Entry Level Price
    $19 Per Month
    Free Trial
    Available
    Pricing Type
    Flat Rate
    100% in Email Marketing Software

    Features
    • Customer Surveys
    • Landing Pages/Web Forms
    • Subcontractor Management
    • Online Reservations
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • Yes
    Free Trial
    • Available Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Free
    Vendor pricing page
    Available Packages
    Standard
    $19 Per Month
    Visit website

  • DirectLync

    DirectLync combines the most effective sales and marketing tools into one platform, increasing productivity, cutting overhead and providing better insight to help grow your organisation. The tools you use every day are ... read more about DirectLync

    Entry Level Price
    $20 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    20% in Email Marketing Software

    Features
    • A/B Testing
    • CAN SPAM Compliance
    • Image Library
    • Mailing List Management
    • Reporting & Analytics

    Key Details
    Industries
    • Marketing-advertising
    • Public-relations
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • Weekdays
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • Yes
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    Vendor pricing page Try Software Demo
    Available Packages
    Standard
    $20 Per Month
    Visit website

  • LMap

    Silvercrest's proprietary LMap system is the only platform that allows brands to manage and access all marketing & media needs from one portal. With LMap, you can manage effective email marketing with ... read more about LMap

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    20% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • CAN SPAM Compliance
    • Customer Surveys
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Image Library
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Firepush

    Firepush is an all-in-one omnichannel marketing app that enables Shopify stores to retarget visitors using push notifications, emails and SMS messages. Using the app, merchants can send synchronised marketing campaigns via different ... read more about Firepush

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    33% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Drip Campaigns
    • Image Library
    • Mailing List Management
    • Operations Management
    • Templates

    Key Details
    Licensing & Deployment
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Infographics
    • Case Studies

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    • Free
    Vendor pricing page
    Visit website

  • Atomic Mail Sender

    Build and run your own mass mailing campaign with Atomic Mail Sender. This is a suite of tools which helps to create and send emails to an unlimited number of recipients. - ... read more about Atomic Mail Sender

    Entry Level Price
    $89 One-time
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    100% in Email Marketing Software

    Features
    • A/B Testing
    • Automation
    • CAN SPAM Compliance
    • Image Library
    • Mailing List Management
    • Reminders
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • On Premises
    • Windows
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Infographics

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • One-Time Payment
    Vendor pricing page
    Available Packages
    Standard
    $89 One-time
    Visit website

  • Sugester

    Stop losing customers due to long response times. Sugester helps you collect and sort through incoming messages, assign team members to deal with each question and monitor their resolution. Providing stellar customer ... read more about Sugester

    Entry Level Price
    $9 Per Month
    Free Trial
    30 Days
    Pricing Type
    Per User
    7% in Email Marketing Software

    Features
    • Automation
    • Customer Surveys
    • Drip Campaigns
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management

    Key Details
    Industries
    • Construction
    • Human-resources
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video
    • Blog
    • On-Site Training

    Packages
    Pricing Type
    • Per User
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $9 Per Month
    Visit website

  • Vero

    Vero enables engineering, product, and marketing teams to collaborate on designing and deliverling personalized emails using real-time customer data. Our email platform lets you harness the power of your data to create ... read more about Vero

    Entry Level Price
    $125 Per Month
    Free Trial
    30 Days
    Pricing Type
    Flat Rate
    50% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • CAN SPAM Compliance
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Mailing List Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies
    • Whitepapers

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $125 Per Month
    Visit website

  • HandySends

    Here at HandySends, our primary focus is on deliverability, scalability, and support. With our 24/7 support and technical expertise, you can rest assured knowing your marketing and business-critical emails will be safely ... read more about HandySends

    Entry Level Price
    Contact vendor
    Free Trial
    30 Days
    Pricing Type
    Contact Vendor
    100% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • CAN SPAM Compliance
    • Customer Surveys
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Image Library
    • Landing Pages/Web Forms
    • Mailing List Management
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Case Studies
    • Whitepapers
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • Yes
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    • 30 Days Trial
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    • Quote Based
    • One-Time Payment
    • Free
    Vendor pricing page
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  • LeadByte

    We help our clients make more money from lead generation, enter new markets or be more efficient than any other platform on the market. We are invested in over 250 companies to ... read more about LeadByte

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    33% in Email Marketing Software

    Features
    • Auto-Responders
    • Automation
    • Drip Campaigns
    • Image Library
    • Mailing List Management
    • Reporting & Analytics
    • Templates

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • IDXMatrix

    IDXMatrix, the one stop solution for all the real estate professionals who would want to see their business grow by 200%. The pure technology-driven platform provides customized IDX website, result-driven CRM and ... read more about IDXMatrix

    Entry Level Price
    $199 Per Month
    Free Trial
    More than 30 days
    Pricing Type
    Flat Rate
    20% in Email Marketing Software

    Features
    • Automation
    • Drip Campaigns
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Reporting & Analytics

    Key Details
    Industries
    • Information-technology-services
    • Marketing-advertising
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    • Mac
    • Linux
    Support
    • Email
    • Phone
    • 24x7 Support
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • More than 30 days Trial
    Payment Frequency
    • Monthly Payment
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $199 Per Month
    Visit website

  • Flashy

    Flashy accelerates business growth by communicating personally with your visitors and customers on the right channel (email, SMS, push, social ads) and at the right time by real-time advanced tracking. With our ... read more about Flashy

    Entry Level Price
    $9 Per Year
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    33% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • CAN SPAM Compliance
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Image Library
    • Mailing List Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars
    • Case Studies

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $9 Per Year
    Visit website

  • Magileads

    Automate your emailing campaigns and generate your B2B leads. Prospecting tool that combines targeting and emailing actions, to identify people Interested in your solutions. Access the largest nominative database of managers and ... read more about Magileads

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    50% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • Customer Surveys
    • Mailing List Management
    • Templates

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • On-Site Training

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Lead Barrel

    LeadBarrel was built upon the idea that online marketing doesn't have to be such a challenge. We wanted to build an online marketing solution that not only made it easy for anyone ... read more about Lead Barrel

    Entry Level Price
    $29 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • Automation
    • Drip Campaigns
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Operations Management
    • Templates

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • On-Site Training

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $29 Per Month
    Visit website

  • Beetle Eye

    Beetle Eye streamlines CRM and marketing tools in order to provide one powerful platform that helps you grow your business. Beetle Eye streamlines CRM and marketing tools in order to provide one ... read more about Beetle Eye

    Entry Level Price
    $24.99 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    25% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • Drip Campaigns
    • Mailing List Management
    • Reporting & Analytics
    • Templates

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Available Packages
    Standard
    $24.99 Per Month
    Visit website

  • Jungo CRM

    Jungo provides financial industry experts with marketing, co-marketing, compliance, and CRM solutions from one login. It is a one-stop-shop solution, integrating with thousands of leading platforms to give clients the ability to ... read more about Jungo CRM

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    25% in Email Marketing Software

    Features
    • Automation
    • Customer Surveys
    • Drip Campaigns
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Operations Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    • Windows
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • MailOptin

    Best For Bloggers, Internet marketers, website owners, eCommerce shops and business owners. Product Details - Lead generation, customer acquisition and email automation solution for WordPress sites.

    Entry Level Price
    $79 Per Year
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    50% in Email Marketing Software

    Features
    • A/B Testing
    • Automation
    • Event Triggered Email
    • Landing Pages/Web Forms
    • Mailing List Management
    • Operations Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • Windows
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Annual Subscription
    Vendor pricing page
    Available Packages
    Standard
    $79 Per Year
    Visit website

  • VerticalResponse

    VerticalResponse provides all the tools you need to run a successful email marketing campaign. VerticalResponse, a Deluxe company, provides email and social media marketing solutions for small businesses and nonprofit organizations. We ... read more about VerticalResponse

    Entry Level Price
    $11 Per Month
    Free Trial
    More than 30 days
    Pricing Type
    Flat Rate
    50% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • CAN SPAM Compliance
    • Event Triggered Email
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • Yes
    Free Trial
    • More than 30 days Trial
    Payment Frequency
    • Monthly Payment
    • Quote Based
    • Free
    Vendor pricing page
    Available Packages
    Standard
    $11 Per Month
    Visit website

  • eFlyerMaker

    eFlyerMaker is the most intuitive and easy to use email marketing software on the market. Create and launch outstanding email marketing campaigns within minutes. - Design Beautiful Emails, Manage your subscribers list ... read more about eFlyerMaker

    Entry Level Price
    Free version
    Free Trial
    Available
    Pricing Type
    Free
    50% in Email Marketing Software

    Features
    • A/B Testing
    • Auto-Responders
    • Automation
    • CAN SPAM Compliance
    • Customer Surveys
    • Drip Campaigns
    • Dynamic Content
    • Event Triggered Email
    • Image Library
    • Landing Pages/Web Forms
    • Mailing List Management
    • Templates
    • Subscriber Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Free
    Payment Frequency
    • Monthly Payment
    • Quote Based
    • Free
    Vendor pricing page
    Visit website

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Buyer’s Guide

Introduction to Buyer’s Guide for Email Marketing Software

Email marketing is considered the most effective tool in the armory of digital and online marketing. Every year, over 250 billion emails are exchanged, most of them solely for marketing purposes and campaigns. With the intention of making marketing an ROI-driven branch that takes precedence, the importance of email marketing will keep growing.

Organizations that seek a personalized, loyalty-building relationship with their users prefer using Email Marketing. The functionalities offered by email marketing software are broad in nature.

They help businesses generate business templates while conducting and reporting analyses on email marketing strategies and tactics.

The Buyer’s Guide for email marketing platforms was created with the intention of listing the software’s benefits, features, and prices. The intention is to ensure users have reference points while selecting their software.

What is Email Marketing?

Email Marketing is a dedicated segment of online marketing that deals with the communication and promotion of a company’s goods or services via electronic mail. Marketers primarily use email marketing to build personalized relationships between themselves and the intended recipient of the email, usually prospective or dedicated customers.

This is done to foster a good relationship, influence buying behavior, and create loyalty - all in different stages of the consumer lifecycle. Email marketing strategies are executed with the help of an email marketing list - a collection of addresses used for marketing purposes and appropriate email marketing software.

The primary purpose of email marketing campaigns is to grow business through awareness and consideration, though it is usually a goal-oriented activity. Well-executed email marketing campaigns drive high conversions as well. It has one of the broadest audience reaches in the digital marketing space, combined with an excellent ROI.

What are the best email marketing practices?

Some of the most important email marketing practices to be followed are as follows -

  • Segment Customers - It is always important to remember who you are crafting the email for in the first place. Fundamental differences exist between email marketing campaigns for B2C and B2B audiences. Further segmentation is usually required within these groups based on various socioeconomic, geographic, and even technological factors.
  • Deliver exceptional content - Content within emails must convince audiences of the authenticity of the product or service offered. It must engage users in the mission and vision of the company, acting as a de facto voice of marketing and communication.
  • Strategize email blast periods - It is likely that highly concentrated email messages from the same company will be consigned to the spam folder, thereby preceding all the hard work put into the email marketing strategy. Separating marketing emails by days with differentiated content results in better email traction.
  • Optimizing emails for multiple devices - Mobile and desktop devices have different resolutions and screen space. Content within emails must be created with the intention of flawlessly depicting important data and messaging.
  • Innovate with Subject lines and Headers - Catching prospective customers’ attention is key. The deployment of use case statistics, quotes from founders, and advantages of a product or service is important to ensure user engagement.
  • Distinct Call-To-Action (CTA) - The email body must have a clear, actionable objective to drive sales, awareness, or consideration from the reader’s side. CTA is a critical component of the mail, and messaging and creatives will lead users to take action.
  • Personalize Email - The content of these emails must be personalized to the reader. Personalized introductions and messaging lead to better traction among readers and customers.
  • Smooth transitions - Email bodies must contain links to landing pages synchronized with the overall look and feel of creatives and text used in the email. Disjointed transitions often result in a high bounce rate from emails.
  • Digital Signatures - Digital signatures go a long way in convincing readers of the authenticity of the emailer’s company, products, and services. Verification of authority places readers in the zone of trust with an email sender.
  • Follow GDPR rules - There is a litany of GDPR rules, not limited to buying mailing lists. Companies must make sure all provisions are followed carefully.

Why do we need to manage Email Marketing with the help of software?

Email marketing campaigns are often hard to execute. It’s important to decide on metrics for decision-making, creatives, and content before the final campaign takes shape. Email marketing systems reduce the load on marketing managers.

Email marketing software helps us take effective care of the campaign. The tool accurately measures and highlights important metrics of emails, such as click-through rate, conversions from emails, ROI, etc., displayed on an analytics dashboard. They can later be used to optimize the campaigns further with the help of visualization tools.

The software can help us automate certain processes like generating reports and sending customer reminders or notifications, increasing time efficiency. Email marketing platforms also contain tools like A/B testing, which can be used to test different aspects of the email campaign to arrive at the perfect template.

What are the benefits of Email Marketing Software?

The benefits of Email Marketing solutions are as follows -

  • Accurate measurement of important metrics influencing email marketing campaigns
  • Automated email marketing campaigns featuring reminders and notifications
  • Personalized point of contact with the user base, which can be used to foster loyalty
  • Reduced risk exposure with ROI measurement as well as A/B testing tools for content and creatives
  • Key insights can be derived from analytics and reporting dashboards with multiple reporting formats
  • The cost of acquiring customers using email marketing software is lower, considering the scalability of email marketing solutions deployed.
  • Multi-campaign management features
  • Integration of social media accounts into email bodies to expand reach and track follower traction
  • Email marketing systems ensure that your email campaigns align with the CAN-SPAM regulation passed by the United States Congress. This ensures that problems within the email that may cause unintended harm are filtered and fixed.
  • CRM tools can be integrated into email marketing software

What is the importance of Email Marketing platforms for Businesses?

Businesses operate on an ROI-based model. Every marketing, sales, or operations activity invested in has to generate revenue that justifies the investment. Email marketing automation software is an investment designed to strengthen and personalize brand outreach while at the same time drawing audiences to the product or service.

The software helps drive email marketing ROIs to even greater heights. It combines analytics and reporting to display insights that business marketing managers can fine-tune to ensure ROI is consistently increasing and draw new ideas for campaigns.

One of the biggest advantages of email marketing software is the ability to generate different templates and formats of email campaigns via an online builder or tool, which is a part of the software. Innovative designs can be created and tested - on an A/B testing function, which also helps determine the exact design that can be implemented for maximum click-through rates.

Organizations also require email marketing services to automate processes and campaigns on the email front. This relieves manpower to distribute for other activities, thereby increasing organizational efficiency.

Email marketing remains a platform for business where customer loyalty can be solidified, and personalized content (offers and discounts, promotion posters, etc.) can be directly sent. With CRM and social media tool integrations on the platform, it becomes viable to track leads, follows, and subscriptions generated thanks to email marketing.

Businesses also need to ensure they do not cross laws or regulations pertaining to spamming or GDPR. Email marketing tools maintain authentic mailing lists, and check email copies for ‘Spam’ classification likelihood, protecting business interests.

What are the latest trends in the development and functions of Email Marketing tools?

Some of the latest trends to hit the email marketing industry include the following - 

  • Artificial intelligence (AI) - It has been widely adopted in multiple industries and email marketing software is no different. AI can be used for formulating, executing, and monitoring various campaigns on the interface. 

    AI can also be used to automate tasks within the project while analyzing reports to deduce triggers that must be initiated in campaigns that are already running. 

    Finally, AI’s prowess can be used to auto-generate content for specific segments of customers via email. These include articles for customer segments, email formats, and implementation periods.
  • Third-party tool integrations - Email marketing software can now be integrated with various third-party applications. The trend will only grow in the future as independent software tools offer modular all-around functionality.
  • CRM and ERP tools can be easily added to a dashboard, while certain social media aggregators will find their use in revealing the latest trends online, which can then be used in email marketing campaigns. Integrations are soon becoming important for any application, let alone email marketing automation platforms.
  • Email formats - Interactive emails are set to become popular in this new digital marketing era. These include email bodies with more animation and special effects, graphical storytelling formats, and sophisticated representation of information.
  • Visualization - Like many others, email marketing software can analyze data to the minimum degree. Visualizing and representing these records in different formats will be key for businesses. It will help them analyze and showcase different perspectives in recorded data, all of which can be used in formulating business strategies.

What are the features to consider before purchasing Email Marketing Software?

Some of the most important features to be considered before buying an email marketing system are as follows -

  • Navigability and ease of use - Every platform requires the User Interface (UI) to be simple and navigation to be crisp. Haphazardly designed software with poor interfaces and a lack of clarity in the design flow will hamper the adoption of the email marketing service.
  • Essential Tools - Essential tools include a template builder for emails, spell-checking tools, mailing list management, analytics dashboards, and a few others, which are considered essential for an email marketing tool to be essential for marketers to perform their functions on the platform.
  • A/B Testing - The A/B testing interface is essential to ensure the viability and success of different email marketing campaigns and templates, including formats within them. This feature helps businesses pinpoint metrics that have improved while also finalizing the template-format combo, which will deliver better performance.
  • Automation - Email marketing platforms must be capable of controlling and automating communications with customers. It must not be too frequent nor too spaced out. Reminders, follow-ups, and new offerings must be communicated at appropriate time intervals without continuous human interface.
  • Third-party tool integration - Third-party tools such as CRM and ERP systems must be easily integrated into the software. This software increases the efficiency of output.
  • CAN-SPAM net - This feature in the email marketing tool prevents your email from violating prevalent rules about spamming via mail, which is a legal offense in the United States. It’s an important feature that must be incorporated into the software to act as a checker or filter.
  • Analytics and Reporting dashboard - The analytics dashboard must be able to display data in multiple formats, with all necessary metrics for comparison. The reporting feature must be automated and easily shareable for every email marketing platform.
  • User Management and Access Control - The application features must be accessible only to the designated authority. This also ties in with data security, as unauthorized personnel must not be allowed access to sensitive data in the email marketing system.
  • Platform independence - The email marketing software must be supported on mobile, tablet, and desktop platforms. The compatibility of the underlying operating system must be ensured, too.
  • Language support - Multilingual platforms are essential in the digital era, especially in communications like email marketing. The email marketing service must be capable of understanding and supporting some of the world’s most widely spoken languages.
  • Autoresponders - Auto-responders are emails sent to customers on completing an event or triggering an action. Auto-responders are essential for businesses to engage customers.
  • Subscriber List management - It is necessary for email marketing software to maintain the list of subscribers, to whom communication must be maintained via the channel and platform.

What is the average price of Email Marketing Software?

The price of email marketing software depends on the type of solution (feature set) an organization intends to buy, alongside the size of the organization.

Goodfirms has already covered the most important free and open-source email marketing software, which is deployed by reputed organizations worldwide and has a rich palette of features.

Free email marketing tools also exist. Though these are stripped-down versions of premium software from reputed vendors, they offer relatively powerful functionality or access to just a limited number of users. These are useful for small and medium-sized organizations.

Mailchimp, Engagebay, and Agile CRM are reputed examples of email marketing software. The price of their premium offerings ranges from $8.99 to $299 for the premium offerings.

Email marketing automation service providers such as Jumplead, Campaign Monitor, and EmailOctopus have priced their products between $19 and $49.

QuickMail is an email marketing tool priced on an annual subscription basis at $49.

Remarkety, OutboundEngine, and Makesbridge are premium email marketing platform providers who charge between $100 and $367 per month.

Email marketing solution specialists such as eSputnik and Atomic Mail Sender charge a one-time payment fee between $1.99 and $89, respectively.

How will you choose the right Email Marketing System for your organization?

Organizations can choose the right email marketing system by analyzing a set of factors that impacts them.

Firstly, the choice of software depends on the size of the organization. Smaller and mid-tier organizations (SMBs) usually don’t need the full array of support on emails as they look to build up their marketing base and functions. SMBs usually go for a basic package or business package.

Large-size organizations take the polar opposite approach. They purchase or employ the full software suite.

Secondly, choosing the right email marketing automation software also depends on the budget. The budget is dependent on the number and type of features included in the solution set purchased as well as the number of users who will use the email marketing platform.

Thirdly, careful consideration must be given to security while choosing the email marketing solution. Multi-layer data protection, user access controls, and secure cloud storage of data to prevent theft are all important factors that must influence an organization's decision.

Fourthly, demos and free trials of the email marketing service software should indicate the richness of the interface and the easy navigability of the software.

Fifthly, with the use of third party applications increasing in popularity, the email marketing platform must support extensions and add-ons to increase feature sets.

Why consider Goodfirms' list of top Email Marketing Software?

Goodfirms’ comprehensive and authentic list of email marketing solutions will offer prospective users of email marketing systems a platform to compare, contrast, and select their choice.

The Buyer’s Guide presents a fair representation of email marketing solutions’ features, benefits, and costs. A collection of free and open-source email marketing software has already been identified and published on Goodfirms, while premium and differentially priced versions of software have been listed as well.

Do you want to consider other software solutions besides email marketing automation platforms? Goodfirms’ exceptional software directory contains information on hundreds of different kinds of software, all of which could power your organization to the next level of performance and profit.

Related Categories

CRM Software
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