Best Lead Management Software

Searching for reliable lead management software to aid your sales process pipeline? For such service-seekers, GoodFirms curates a list of the best lead management systems that can be employed for the purpose. With sophisticated lead tracking software, your sales force would be well-equipped with detailed company and contact records, which include a complete history of communication. In one place get accurate data, and eventually, key insights for different customers, products, and services at different locations. Check out this lead management software, that could serve your efforts. Each of the below-listed lead management systems is provided with software details and user reviews to help your assessment.

Sort By:

List of Best Lead Management Software with Reviews

  • Smart OMS

    Processes with database administration, alerts/notifications, reporting, lead management and more.
    Visit website

    Web-based platform that allows businesses to automate lead management processes, create orders and manage electronic files. Order management solution that helps businesses of all sizes to streamline workflow processes with database administration, alerts/notifications, reporting, lead management and more. ... read more about Smart OMS

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    33% in Lead Management Software
  • Soleadify

    Accelerate lead generation
    Visit website

    Soleadify is the perfect tool to fuel B2B growth: Find targeted lists for your personalized outreach, powered by data you can’t find anywhere else. Unlike other tools, in Soleadify you can find small business owners, doctors, chefs, lawyers and basically any other profession you can think of. In a nutshell: business profiles and contact data for 35M+ companies in 100+ countries. From dentists to ... read more about Soleadify

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Category Focus
    50% in Lead Management Software
  • OnePageCRM

    Rocket-fuelled CRM software for Agencies, IT companies, Real Estate, and more...
    Visit website

    OnePageCRM tool is built for startups, solo entrepreneurs, non-profit organizations, and small businesses. Organizing, visualizing, and selling without missing any lead is easily possible with OnePageCRM. Features like lead clipper, log calls and notes, and automated follow-up accelerates the lead generation process. The CRM tool offers a dedicated email hub to automatically sort potential leads a ... read more about OnePageCRM

    Entry Level Price
    $9.95 Per Month
    Free Trial
    Available
    Category Focus
    20% in Lead Management Software
  • Online Lead Portal

    Customer at your Finger Tips
    Visit website

    Online Lead Portal is a service-first Mobile CRM tool that builds software designed to improve customer communication & develop better follow up. As employees, we encourage each other to grow and innovate. As a company, we roll up our sleeves to plant roots in the communities we call home. Our sales CRM tool is powerful and flexible, and scales to meet the needs of any business. Even yours to grow ... read more about Online Lead Portal

    Entry Level Price
    $119 Per Month
    Free Trial
    7 Days
    Category Focus
    12% in Lead Management Software
  • Pipeline CRM

    CRM Made by Salespeople, For Salespeople.
    Visit website

    Pipeline is a perfect CRM system solution for small businesses that is easy to set up, offers seamless integrations, and functions perfectly as a comprehensive sales platform. The CRM software tool helps business owners to get the most out of their CRM strategies with software features like salesforce automation, lead management, and contact management. Building the best customer relationship and ... read more about Pipeline CRM

    Entry Level Price
    $25 Per Month
    Free Trial
    14 Days
    Category Focus
    33% in Lead Management Software
  • Method CRM

    The Most Customizable QuickBooks CRM
    Visit website

    Method:CRM is a fully-featured customer relationship management software solution for small businesses. The software is packed with enterprise-level CRM functionalities like contact management, lead management, and sales management, allowing users to strengthen their sales activities and customer experience. The software is highly customizable and backed by free expert guidance. The software’s p ... read more about Method CRM

    Entry Level Price
    $25 Per Month
    Free Trial
    30 Days
    Category Focus
    33% in Lead Management Software
  • Conduct CRM

    Best CRM Software for sales.
    Visit website

    Conduct CRM is web-based CRM software helps in managing leads, automate sales and manage customer services on a single platform. The software helps to build strong customer engagement and boost company sales. The software records and monitors each and every activity of a sales team and guides them to achieve sales target. The sales team can identify new opportunities, close more business and creat ... read more about Conduct CRM

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Category Focus
    20% in Lead Management Software
  • Sellizer

    Comprehensive sales supporting tool that will help you build better customer relationships.
    Visit website

    Sellizer is a comprehensive sales supporting tool that will notify you when a customer opens your proposal and provide key statistics that you have never had access to. ... read more about Sellizer

    Entry Level Price
    $4 Per Month
    Free Trial
    14 Days
    Category Focus
    25% in Lead Management Software
  • Referrizer

    The World Most Advanced Marketing Automation Platform
    Visit website

    Referrizer.com is the Referral Marketing Automation software for small and medium-sized businesses that would like to get more referrals from existing customers/clients. Referrizer provides an all-in-one communication platform that helps business owners get new customers, increase repeat purchases, and generate long-term sustainable results. ... read more about Referrizer

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    20% in Lead Management Software
  • LeadFeeder

    Generate more leads by seeing who visits your site.
    Visit website

    Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in. It is a sales intelligence tool that helps companies uncover more about their anonymous website visitors so that they can convert promising visitors into sales leads. ... read more about LeadFeeder

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    33% in Lead Management Software
  • OptinMonster

    Lead generation software
    Visit website

    OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. If you want to grow your email list, improve your website conversions, and reduce cart abandonment, then you need OptinMonster. OptinMonster's lead generation software works out of the box with all major website & eCommerce platforms. Plus, we integrate with more email ... read more about OptinMonster

    Entry Level Price
    $9 Per Month
    Free Trial
    N/A
    Category Focus
    50% in Lead Management Software
  • Less Annoying CRM

    Simple CRM built just for small businesses to manage contacts, track leads
    Visit website

    Less Annoying CRM simplifies customer relationship management for small and medium businesses. The web-based CRM software provides centralized control of CRM activities like contact management, lead management, sales, marketing, and customer service. Unlimited custom fields, unlimited groups/tags, data export, and free customer support are other notable features of less annoying CRM software. This ... read more about Less Annoying CRM

    Entry Level Price
    $15 Per Month
    Free Trial
    30 Days
    Category Focus
    33% in Lead Management Software
  • VanillaSoft

    Your inside sales process, simplified.
    Visit website

    VanillaSoft, the industry's most successful sales engagement platform, empowers sales teams to respond to leads faster, interact more consistently, and generate more qualified sales opportunities. Thousands of users employ VanillaSofts sales cadence automation to drive speed-to-lead, persistency, productivity and revenue-per-rep. ... read more about VanillaSoft

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Category Focus
    50% in Lead Management Software
  • Growbots

    The Only Platform You Need to Fully Automate Outbound Sales
    Visit website

    Growbots is an all in one solution for driving predictable revenue growth. With our AI-based platform, anyone who needs to generate leads, from sales to marketing, can reach out to hundreds of potential customers in minutes. Salespeople are freed up to interact directly with customers and create more business, instead of slogging through the tedious and time-consuming process of manual prospecting ... read more about Growbots

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    33% in Lead Management Software
  • Lusha

    B2B Lead Enrichment in a Click
    Visit website

    Add Lusha's extension to your browser, and be amazed by who you can reach. Our accurate contact details make it super easy to get personal with even the most unreachable prospects. It's so easy to use, you'll wish all of your tools could be Lusha. Use Lusha anywhere that you work online - from B2B sites, to Gmail and social media networks like LinkedIn and Salesforce. ... read more about Lusha

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    50% in Lead Management Software
  • Kliken

    Right Marketing Campaign for Your Business.
    Visit website

    Designed for small to midsize businesses, it is a marketing campaign management solution that manages leads through google shopping, search ads and retarding ads. PPC management solution that helps manage visitors, sales and leads through website analytics and bid optimization algorithms. ... read more about Kliken

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    33% in Lead Management Software
  • Phonexa

    Tracking and Distribution Platform for web and call campaigns
    Visit website

    Phonexa is the leading all-in-one marketing solution for direct advertisers, lead generators, and affiliate networks. Phonexa's lead tracking and distribution platforms provide businesses the ability to perform in-depth analytics of internal and external marketing campaigns, thus resulting in transparency, efficiency and increased ROI. Phonexa has the scalability, tools and partnerships to serve c ... read more about Phonexa

    Entry Level Price
    $100 Per Month
    Free Trial
    N/A
    Category Focus
    25% in Lead Management Software
  • Blitz

    Sales CRM Built To Automate Your Pipeline.
    Visit website

    Blitz Sales Software is designed to keep you organized and focused on the sales process. Since Blitz is web-based software, it can be accessed from any computer or phone at any time. Referrals, Leads, Renewals, and cross-selling opportunities are valuable, and by using sales software you have a central hub to help keep both management and the sales staff up to date and focused on the same goal. ... read more about Blitz

    Entry Level Price
    $35 Per Month
    Free Trial
    30 Days
    Category Focus
    25% in Lead Management Software
  • Leadscampus

    Best Lead Generation Company
    Visit website

    At Leadscampus we are convinced that relationships are the lifeblood of every business. The bigger your network of prospects, the greater your chances of making sales. Our lead and customer relationship management (CRM) offers are designed to help your business close more sales. You can also do this with over eighty percent (80%) efficiency. Successful salesmen understand that for sales to happen, ... read more about Leadscampus

    Entry Level Price
    $20 Per Month
    Free Trial
    N/A
    Category Focus
    50% in Lead Management Software
  • LeadManager

    Lead Management Software for Faster Sales Growth.
    Visit website

    When buyers show interest, quick response and an appropriate level of persistence are essential to staying ahead of the competition. Velocify LeadManager was built specifically for sales teams that operate with a sense of urgency. It puts the right lead in front of the right salesperson at the right time. ... read more about LeadManager

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    50% in Lead Management Software
  • noCRM

    Lead management software that really helps salespeople.
    Visit website

    Lead management software (SaaS) built for salespeople. Unlike a traditional CRM system, noCRM boosts productivity by allowing sales reps to create leads in seconds (email, mobile, business card, websites, spreadsheet) and manage their sales cycle from end to end. Managers and reps can monitor the health of their pipeline with our visual sales pipeline and synchronize reminders with their calendars ... read more about noCRM

    Entry Level Price
    $10 Per Month
    Free Trial
    15 Days
    Category Focus
    100% in Lead Management Software
  • Follow Up Boss

    Never Lose Another Real Estate Lead
    Visit website

    Customer relationship management solution designed to help real estate agents assign leads, manage outbound and inbound calls, and review lists of pending or active clients using a unified interface. Key features of the platform include two-way texting, batch emailing, call recording, email open and click tracking, appointment management, lead source reporting, and more among others. It also enabl ... read more about Follow Up Boss

    Entry Level Price
    $69 Per Month
    Free Trial
    14 Days
    Category Focus
    33% in Lead Management Software
  • LeadMethod

    Active Channel Engagement = More Revenue
    Visit website

    Powerful lead management software for manufacturers that sell through distribution. Increase communication, visibility, & revenue with LeadMethod. LeadMethod is a software company focused on channel partner engagement and sales enablement, two factors that drive the most ROI and channel partner loyalty. LeadMethod works with more than 23,000 suppliers, reps, and distributors to better align their ... read more about LeadMethod

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    33% in Lead Management Software
  • Vymo

    Higher Sales Productivity.
    Visit website

    Ensure effective lead management and seamless customer onboarding. Vymo’s Lead Management System allows you to manage your lead funnel, from lead generation through acquisition and post-sales service. ... read more about Vymo

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Category Focus
    100% in Lead Management Software
  • Zendesk Guide

    Smart knowledge base for better self-service and empowered agents.
    Visit website

    Sales teams need to be savvier than ever. With Zendesk Sell, build data-driven teams to unlock team productivity, keep up with customer expectations and get full pipeline visibility. Close more deals with less busy work. Our CRM for sales teams offers everything you need in one simple platform—including contact and deal management, activity tracking and lead generation. Plus, you can set up t ... read more about Zendesk Guide

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Category Focus
    20% in Lead Management Software
  • Commence CRM

    Sales, Lead, Marketing and Ticket Management, Cloud CRM for Your Business.
    Visit website

    Commence Corporation is a leading provider of Customer Relationship Management Software serving small to mid-size enterprises. Commence is a comprehensive CRM offering that automates the front office business processes that directly impact sales execution and customer service. Solutions available for vertical industries. Customizable solution for managing Sales, Marketing, Customer Service Tick ... read more about Commence CRM

    Entry Level Price
    $12 Per Month
    Free Trial
    30 Days
    Category Focus
    25% in Lead Management Software
  • PlanPlus Online

    CRM Software for Extraordinary Productivity and Achievement.
    Visit website

    Customer Relationship Management for Effective Organizations. Organize. Prioritize. Focus. A simple recipe for any sales organization. The same skills that effective individuals use to stay organized can be used by teams to manage interactions with customers and with each other. PlanPlus Online Business Edition is the only CRM software that combines a proven productivity methodology used by over 1 ... read more about PlanPlus Online

    Entry Level Price
    $350 Per Month
    Free Trial
    N/A
    Category Focus
    33% in Lead Management Software
  • Wakeupsales

    CRM | Empower remote teams to close more sales.
    Visit website

    Wakeupsales CRM is an all-in-one Customer Relationship Management tool to streamline your sales activities, improve your productivity & create powerful customer relationships. In other words, Wakeupsales helps sales folks save time & become more effective by taking care of every-day problems like unorganized database, overlapping assignments, multiple tool handling, manual management of contacts, ... read more about Wakeupsales

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    25% in Lead Management Software
  • Clodura

    Clodura - Lead Generation with the power of AI
    Visit website

    Clodura is a sales pipeline intelligence platform that uses machine learning to find high-value prospects that are more likely to close. Directly find customers with Clodura's AI Powered B2B Lead generation Automation and Sales Intelligence platform, World's most advanced Customer Search Engine. ... read more about Clodura

    Entry Level Price
    Free version
    Free Trial
    Available
    Category Focus
    50% in Lead Management Software

Buyer’s Guide

Buyer's Guide to Lead Management Software

Generating a high number of leads is an achievement for marketing teams. But, what if the team is not able to convert the leads into customers? The cost of generating leads becomes a liability for the business. Lead generation is one of the top concerns that businesses of all sizes face today.

Here, the use of the best lead management software comes into the picture.

This buyer's guide to lead management software covers all the topics relating to lead management tools and how you should select one to get the most out of it. Let’s start with the basic concept of lead management and move on to in-depth information about lead management systems helping you make the right purchase decision.

What Is Lead Management?

Lead management is a process that includes capturing leads, tracking their behavior and activities, segmenting & qualifying these leads, and consistently putting in marketing efforts to convert them into customers. The primary objective of efficient lead management is to drive customers through the sales funnel until they reach the point where they make the purchase decision. If your business is generating leads but is not managing it properly, you would probably fail to provide exceptional customer services and ultimately lose sales opportunities.

Thus, it becomes necessary to follow a systematic approach toward a lead management process to ensure the business's sustainability and growth. To have a better understanding of lead management, let's examine the different components of the lead management process.

What Are The Components Of Lead Management Process?

Lead Planning

Planning marketing strategies to acquire leads is the first step in any lead management process. The target audience is approached using outbound and inbound marketing strategies including email marketing, social media marketing, SEO, webinars, and other paid advertising methods. When the audience responds to any of these marketing efforts, leads are generated.

Lead Scoring

The next step after generating leads is to identify and score those leads based on their purchasing decision authority, budget, and willingness to convert. Scoring the leads is important as it helps in prioritizing and executing personalized marketing strategies to ensure maximum conversions.

Distributing Leads

The qualified leads are then distributed to sales and marketing personnel with complete information about their demographics, age, preferences, etc. so that they can put the right efforts to convert those leads into loyal customers.

Nurturing Leads

The sales and marketing teams then nurture those leads with a high possibility of conversion by following up with them through email or phone calls. Lead nurturing requires implementing the efforts that educate the clients about the products/services like providing demonstrations, free trials, etc., making them ready for purchase.

Conversions

Here, the lead management process comes to an end where the leads get converted into customers.

What Are The Challenges Of Managing Leads Efficiently?

The lead management process seems simple when, in theory, but practically becomes complex when the number of leads cumulates consistently. Below are some challenges that businesses usually face during the process of lead management.

Lead Leakage

Some leads that do not become immediate sales opportunities leak out of the funnel due to a lack of time devoted to those leads. These leads are not nurtured efficiently, and thus they end up lying in your CRM and maybe become your competitors' opportunities. When the number of leads is high, it becomes difficult to answer equally to all the leads. This is where many qualified leads get segmented as unqualified leads, resulting in losing sales opportunities.

Missed Follow-Ups

Following up with the leads is one of the most significant activities that can shorten the sales cycle. But, many times, sales and marketing professionals miss following up with many leads due to a lack of interest or overload with the number of leads they receive every day. Missed follow-ups mean lost sales opportunities, and that ultimately leads to financial loss for the business organization.

Lacking Engagement

It becomes highly important to keep the leads engaged with the different options in products and services, pricing packages, etc. so that they make immediate purchase decisions. But, engaging leads is not as simple as it sounds to be due to constantly increasing competition and awareness among the buyers. It requires meaningful and consistent interactions with the audience to improve the engagement of the audience. Many times sales and marketing teams fail to do that due to scarcity of time, energy, and resources, which adversely affects the business profitability.

A lead management solution can help in overcoming these challenges to a great extent. So, let's go through what exactly is lead management software and its capabilities that can take your business to the next level.

What Is Lead Management Software?

Lead management software is also known as lead generation software, and lead tracking software that minimizes the human efforts required to generate, track, identify, nurture, engage, and convert the leads. It automates many tasks relating to lead management, eliminating flaws, and closing more deals effortlessly. It simplifies the process of organizing and streamlining the sales pipeline, analyzing critical data relating to sales, making informed strategic decisions, and achieving desired conversion rates.

Earlier, the sales and marketing teams had to put a lot of human effort and invest their time to get all these jobs done manually. Now, with the help of a lead management system, they can automate and schedule their follow-up emails, qualify and identify leads quickly, and immediately put their ideas into action. The lead management solution also helps evaluate the sales performance of each team member based on different dimensions, ensuring they meet their sales goals effectively and grow their business.

Let's have a glimpse at the capabilities of lead management software that can help modern businesses survive and grow exponentially.

What Are The Capabilities of a Lead Management Software?

Streamlines Information

A  business lead software can be a single source of information for your sales and marketing personnel. They don't have to manually juggle between files, folders, and excel spreadsheets to find the information they require. Using the best lead management tools, they can have access to all the information at their fingertips.

Qualifies Leads

A lead management system helps you follow a systematic process that enables you to qualify the leads accurately based on their purchasing authority, budget, and many other factors. This systematic approach eliminates the lead leakage problem and helps you make the most out of the generated leads.

Tracks Lead Activities

The best lead management software allows you to track your leads' activities including their emails and conversations with the sales & marketing team. Approaching the leads with a personalized strategy based on their activities can delight the leads, help improve conversions, and improve the profitability of the business organization.

Nurturing Leads

The leads that are not sales-ready require consistent nurturing and building relationships. A lead management system can schedule emails and social media posts that help nurture leads and engage them with your brand. This ultimately leads to increased sales and growth of the business.

Efficient Follow-Ups

When you launch a marketing campaign, there are so many leads pouring in, and handling them all equally becomes a tedious job. In such a situation, you may miss out on approaching many leads with your offers. The lead management system ensures efficient follow-ups with every lead by sending reminders and notifications, helping you to improve efficiency in follow-ups.

So, these were the basic capabilities of a business lead software. These capabilities can vary depending on the type of lead management solution you choose. Let's look at different types of lead management tools based on functionality, deployment, and price.

What Are The Different Types of Lead Management Software?

A. Functionality

Many lead management tools have basic features that allow only storing and managing information when it comes to functionality. Whereas, there are robust lead management apps with features that allow the categorization of leads, automate email marketing and social media campaigns, track and monitor lead behavior, and manage the entire sales cycle. 

So, while you select your lead management solution, check that it is compatible with your business workflow and processes. For that reason, many businesses opt for customizable lead management apps, whereas others go for readymade lead management solutions that are available to use immediately. Let's have basic information about each of them.

i) Readymade Lead Management Software

As the name suggests, readymade lead management software is a tool that includes predetermined features that cannot be tweaked. Readymade lead management solutions can be on-premise or cloud-based. You need to just install or sign up to start using the readymade lead management system instantly.

ii) Customizable Lead Management Software

There are many free and open-source lead management tools that you can install and customize as per your business requirements. You need to possess the technical expertise to customize this type of lead management system to get the maximum benefit from it. Many companies hire software development companies or freelancers to get a lead management system built suiting to their business workflow and logic.

B. Deployment

i) On-Premise Lead Management Software

On-premise lead management software is the type of software that can be installed on your server and operated within your business premises. When it comes to deploying on-premise lead management tools, you need to have proper infrastructure and technical staff to maintain and manage its updates regularly. You have three options if you are planning to deploy an on-premise lead management software -

  1. Download free and open source lead management software and get it customized by your technical staff to make it work as per your business requirements
  2. Hire a software development company or freelancer to build a lead management solution that can be hosted and managed on your server within your organization’s premises
  3. Purchase a license of a readymade lead management software, get it deployed on your organization’s server

ii) Cloud-Based Lead Management Software

The cloud-based lead management system, also known as online lead management software, is hosted on the software vendor's server. You don't need to worry about its installation, maintenance, and upgrading. The vendor takes care of that. All you need is an internet-aided device to use the cloud-based software from any place at any time.

C. Price

i) Paid Lead Management Software

Whether you are buying the license copy of a lead management software or hiring a software development company for getting your lead management software built, you need to invest a considerable amount in owning the software. In the case of cloud-based software, you need to pay a monthly/yearly subscription to use the lead management platform. The lead management purchase decision would be based on your business requirements and budget.   

ii) Freemium Lead Management Software

Freemium lead management software is free to use for a certain period or with limited features and users. You can go for this option if you need to check the software features and whether it includes all the functionality that your business requires. It is always better to make purchase decisions by testing a freemium version of the lead management platform.

iii) Free Lead Management Software

The open-source lead management solutions are free to download and can be customized as per your requirements. Also, there is certain cloud-based lead management software like EngageBay and LeadFeeder providing free pricing options with limited features. This free lead tracking software perfectly suits startups and small-sized businesses with minimum requirements.

Why Should Businesses Use Lead Management Software?

As per the research report, the lead management software market is likely to grow at a CAGR of 17.39% during the period 2017-22. The reason behind that is the need for large-scale client management among business organizations.

Lead management software is a tool that most successful businesses use these days to improve and scale their sales & marketing processes and manage their leads flawlessly. Below are some benefits that businesses derive from implementing lead management software.

Focusing on Quality Leads

The CRM lead management platform allows you to segment the leads based on their purchasing authority, preferences, and budget. This segmentation allows you to identify qualified leads that are sales-ready and approach them with personalized offers leading to improved sales and profitability.

Engaging with the Right Context

Lead software stores complete information about the leads and communication carried out with them in a centralized location. This helps the sales and marketing teams approach the leads with the right context and better conversion rates.

Improving Productivity

The sales lead management software automates the entire lead management process like sending emails, notifications & reminders, launching marketing campaigns, etc., allowing the sales & marketing teams to focus on planning successful strategies that yield results.

Responding Quickly

With the help of sales lead software, the sales and marketing teams can access crucial information about the leads, such as their contact information,  buying intentions, purchasing authority, budget, etc. This enables them to respond quickly and accurately to the leads and increase the chances of conversions.

Increasing ROI

The sales lead management software allows you to identify the marketing platforms and strategies, bringing better results in terms of quality leads and conversions. This helps in planning effective marketing strategies for the future, and that leads to increased sales and ROI.

Measuring Performance

The lead software provides insights into important information about different aspects like the success ratio of different marketing campaigns, buyers' behavior, etc. helping in measuring performance. This helps in making improvements to the processes and workflows benefitting your business financially.

What Are The Factors To Be Considered While Selecting a Lead Management Software?

Easy to Use 

A user-friendly lead generation software would encourage your sales and marketing team to adopt it quickly and get things done with minimum human efforts. This would save time and help them focus on strategic and revenue-generating tasks, helping you improve the business organization's productivity and profitability.

Implementation Support

Just ensure that you get the required support from your software vendor until your team is comfortable and fully operational with the lead management software. If you have chosen cloud-based software, then you need not worry about the implementation support.

Price

This is the most important criteria most buyers look for. The price of the software should be worth the features and functionality it provides. Moreover, it should also fit into your budget. If you are not confident with the lead management software functionality, go for a freemium version first and then make the purchase decision.

Customer Support

Before you purchase a lead management software, you need to check whether the vendor of that software provides prompt customer support or not. Check the customer reviews about the same and choose the software with exceptional after-sale support to ensure a smooth lead management process in your organization. 

Dashboard

Most of the lead management software includes a dashboard providing a glance view of metrics that you want to check frequently. You need to ensure that the lead management software you have chosen allows you to customize the dashboard according to your preferences and easy-to-view charts and bar graphs allow you to grab insights that you require.

Integrations

Switching between different applications to get a task done can be a tedious job. The right integrations within your lead management software can help you get different tasks from a single interface. The integration with different tools would also allow you to import/export required data and save your time spent in manual data entry. Thus, you need to ensure that the lead management software you choose includes the capability of integrating other tools you are currently using in your business.

Mobile-Friendly

In this fast-paced business environment, when most of the tasks are done using mobile devices, why not manage leads. If you are required to manage your leads and monitor the activities of your sales and marketing team, even while you are traveling and moving places, you need to ensure that the lead management software you choose is mobile-friendly.

What Are The Latest Trends In Lead Management Software?

To stay ahead of the competition, achieve the impossible, and set unique benchmarks, you need to adopt future-ready lead management software. For that, you need to consider the below-mentioned latest trends in lead management software.

Chatbots

Chatbots can provide 24/7 customer support, and so have become quite popular among brands these days. Chatbots have enabled businesses to answer the queries of the leads at any time with minimized human efforts. Thus, you need to ensure that the lead management software you purchase can integrate with chatbots as most businesses these days are implementing chatbots on their website to nurture leads and provide exceptional customer service.

Voice Search

The number of people using voice search is growing steadily, and you need to ensure that the lead management software is compatible with this new trend. Through voice search, people post context-specific long-tail keywords, and that should be considered while executing lead capturing strategies using your lead management software.

Personalization

As per recent research, 90% of US consumers find personalized marketing very or somewhat appealing. You need to make sure that the lead management software you choose includes the features that support you in implementing personalized marketing efforts and approaching your leads in a personalized manner.

Video Marketing

People these days prefer watching videos rather than reading text. Videos have taken a prominent place in social media marketing. The lead management software you select should be compatible enough to execute this trend within your digital marketing efforts.

Artificial Intelligence

These days, marketers are using Artificial Intelligence in identifying the quality of the leads and implementing better decision-making strategies. The use of AI in lead management may not be new, but it is evolving and becoming more popular. AI focuses more on probabilistic decision making and thus helps businesses make their sales & marketing processes highly accurate & effective.

Machine Learning

Machine learning is based on data science that can be used to optimize and improve the performance of marketing campaigns. It can also help in qualifying leads in a much more effective manner and allow high-level decision-making with ease. Implementing machine learning in your lead management process means future-proofing your business and achieving heights more than your expectations.

How Much Can A Lead Management Software Cost?

The cost of the lead management software depends on the features it includes and its deployment. There are many lead management systems available, starting from $1/month to $1000/one-time subscription charges.

For example, Miraget Leads is available at $1/month, whereas Salesmate CRM is at $12/month, LeadSquared at $150/month, and LeadSpedia at $1000/month. Depending on your features requirement and budget, you can select the best one.

If you are not comfortable with monthly subscription plans, you can go for a Lead scrape which is available at $97/year, or Integrate at $9995/year, depending on your business requirements and budget.

The businesses do not prefer many times, monthly, and yearly subscription plans. They prefer to pay one time and own the subscription. There are lead management software like Teknovate CRM at $750 and DigitalCRM at $1000 one-time subscription charges that you can consider.

Most of these lead management solutions available at subscription-based prices include free trial options to try using them before making a purchase decision.

If investing in new software is not on your list right now, you can select a free and open-source lead management software that can be customized and implemented without investing a considerable amount. In this case, you may need to spend on the required infrastructure and remuneration to your technical team.

Why Refer GoodFirms’ List Of The Best Lead Management Software?

Still in a dilemma about which lead management software would suit you in terms of price and functionality? We would recommend you to go through the list of the best lead management tools curated by the GoodFirms team because -

  • GoodFirms follows a systematic approach toward listing software and services based on various important parameters and selects only those that are best in terms of emerging technologies and techniques.
  • Besides providing detailed information about each lead management software, GoodFirms' also includes authentic and legit reviews that would help you make smart purchasing decisions.
  • GoodFirms is considered one of the most trusted research firms as we update the details about the software, services, and reviews, frequently helping you access the latest and authoritative information.

The Key Takeaways

Generating leads is not enough; you also require to have an effective process to manage them to gain more conversions. Lead management software can manage innumerable leads generated from multiple marketing campaigns, whether online or offline. Streamline all the interactions with your leads, score, qualify them efficiently, and ensure that you gain maximum conversions with minimum effort.

We hope that this buyer's guide to lead management software has helped you select the right lead management system as per your requirements. You can also contact our experts & consultants to get more information on this subject.

compare software image