Live Streaming Software

In today’s time, any organization’s sustainability relies on how receptive they are towards the new technology. For many years the business owners and entrepreneurs have put technology to the test, but it is only now that they can hit the right chord more often than ever. One of the areas that it has consistently contributed is towards improving “communication channels”. The regular telephones were replaced with mobile devices, fax with e-mails, and events with live streaming videos. 

Among all these communication channels, live video streaming is gaining popularity at lightning speed. The live stream videos are used in many ways besides promoting and branding products/people on social media. Nobody had thought the video streaming would take the world by storm when a group of bands from the ‘90s called “Severe Tire Damage’, along with a few engineers, first time live-streamed the video.

The traditional video technology brought together the power of distributed communication channels on a single platform.  It has connected people from different cultures and geographic locations through visuals and audio. It has given the flexibility to use visuals and subtitles to interpret the message where language becomes the barrier. But despite all the magical effects,  there are few challenges for a pre-recorded video that restrict them from exploring its true capacity.

• No personalized feeling: Broadcasting pre-recorded video does not allow the broadcaster to deliver the personalized feeling. The level of emotional bonding is very low, and the broadcaster cannot read the viewers prospects
• Needs expert inputs:  The pre-recorded video needs expert inputs to create and broadcast professional videos. It may incur extra cost to the broadcaster. 
• Less scope for the experiment: The pre-recorded video has very little scope for experimenting with new things. It does not allow direct involvement of users 
• Requires supporting tools to play:  The regular video footages are bound to play on specific tools, the viewers may need specific devices or tools to play the video.  
• Limited target audience: The traditional video broadcasting is very limited in their audience reach. They lack the flexibility to share the video on-the-go.

These limitations stayed for a long time with traditional video technology until the trend of “live streaming” came into existence.  Along with the internet and mobile devices, the “live streaming” quickly became the face of online communication. Social media further boosted video popularity on a different scale. It has doubled the reach capacity of the viewers in a minimum time-frame. It was easy to share live videos through social media platforms.

Unlike the pre-recorded videos, live streaming is live, unedited, and uncensored. Some live streams can be private like Skype, while others can be viewed by the public, for instance, Youtube. The live stream video gives a sense of ownership at both ends- video broadcaster and the viewers. It can engage viewers by allowing them to comment or posting direct messages.

It gives the flexibility to experiment with the content. For instance, with Live Streaming videos, the host can hold Q&A sessions, live polls, live reviews, live chat, adding gamification elements, etc.

The “Live Streaming” video reduces the cost of expensive equipment and complex studio setup. The broadcaster with a handful of tools can deliver a professional-level video. All that an individual needs are relevant to video and audio equipment, an encoder, an internet connection,  and a trusty streaming platform.

Definitely, Live Streaming technology has outperformed traditional video streaming technology.

The live streaming is one name, but it has many forms. The live streaming can be used in many ways.

• E-learning
• Webinars
• Virtual events
• Live interviews
• Live demo
• Flash sales

In current times, live video streaming has become the preferred choice for marketing. It is either used alone or in combination with other marketing contents.  Whether it is a virtual event, a non-profit organization activity, or a promotional program, the live video streaming has found its online audience in all categories.

As per a few reports, Video technology will continue to dominate the overall internet traffic and will cover 80 percent of all Internet traffic by 2021. While the other report says, more than 67% of the consumers get easily converted with live streaming.  

Live streaming technology helps businesses to cut costs on internal communication. The companies can hold meetings, conferences, and events with people from across the world with bare minimum cost. Live streaming is a great way to display brands with full transparency. 

The open nature of live streaming permits hosts to interact with viewers, especially if the business entirely relies on the influencer. Regardless of their location, the live streaming platform gives quick access to influencers. 

The live streaming video provides an option to promote business in the form of virtual events.  It is widely getting popular among business groups because of its mass attention and collecting metrics that give deep insight into the attendee’s behavior.

The marketing strategy has never been more successful for businesses as it is now with video streaming.

The software used to broadcast the video in real-time is known as Live Streaming Software or Live Broadcast Software. It is only due to this software that today, TV broadcasts, video game streams, and social media videos can all do live streaming of their content. The live streaming tool facilitates the encoding of the live stream video or footage. Once the encoding is done, it will produce the live video in one of three formats— HLS (HTTP Live Streaming), RTMP (Real-Time Messaging Protocol), or webRTC.

With an increasing number of live video broadcasting, industry leaders continue to enhance streaming technology. Emerging standards like SRT, WebRTC, Low-Latency HLS, and low-latency CMAF for DASH (which is a format rather than a protocol) support near-real-time delivery — even over poor internet connections. Video delivery mode relies on the budget, requirements, nature of the content, and network conditions.   

Live streaming systems enable broadcasters to publish live productions directly to the internet.  It helps to make one-to-many connections that go out to multiple users at once. Besides live streaming videos, the live cast software consolidates comments from all social media sites into one interface.  Some videos are produced with a monetizing model, and a live streaming tool with monetization features further helps broadcasters to accept the fund while it is live.

Step 1: Capture visual information

First, the visual information is captured by a camera and transmitted into a digital format.

Step 2: Segmentation of digital information

Since the video consists of a lot of digital information, it is not possible to send all the video data out over the internet at once. Therefore, the streaming video is segmented into smaller chunks.

Step 3: Compression and encoding

In the next step, the segmented video footage is compressed and encoded. The data is compressed by removing unnecessary visual information and then encoded into an interpretable digital format that could be read by a variety of devices.

Step 4: CDN distributing and caching

Once the live stream footage has been segmented, compressed, and encoded, it needs to be accessed by millions of viewers. CDNs make it possible to serve content to users around the world with minimum latency.

Step 5: Decoding and video playback

The CDN sends the live stream footage or content to all the viewers out there. Each viewer's device receives, decodes, and decompresses the segmented video data. The video player on the viewer's device interprets the data as visual information, and the video plays.

• Reduce latency: In the future, the best software for live streaming would be focused on reducing the latency time.  
• Video Quality: The video quality moves from 720p to 4K and beyond. But Live Streaming has always had issues with the video quality. There would be more efforts to improve the video quality.
• Live stream aggregators: The increased amount of live video traffic makes it difficult for viewers to keep track of all the events.  In the future, there would be live content aggregation services that will categorize the streams.
• Machine learning in live streaming: The potential for machine learning and AI is massive. The future live streaming would be laced with face and speech recognition technology. The live stream video would be played automatically with a simple facial gesture or through a specific voice.

• Bit Rate: The bit rate determines how many bits of video can be transmitted over a specific period of time—the most important metric to understand the quality of the video the users are experiencing.
• Buffer Fill: It is time the video takes time to load and play. It is important because broadcasters need to know how long viewers are waiting before a video actually starts playing.
• Lag Length: The lag length is the total amount of time spent waiting including the initial buffer fill. If the lag length is greater than than the initial buffer fill than viewers are experiencing difficulties in watching videos
• Play Length: It is the amount of data actually streamed out of the data center. It informs about the time consumed by the content consumed by viewers.
• Lag Ratio: The lag ratio is the metrics to understand the live streaming speed. The lower the lag ratio, the better the video streaming speed. A lag ratio cannot attain zero percent, but most video broadcasters aim to bring it as low as possible.

1. Opting for social media streaming platform instead of a professional-grade software
2. Selecting the wrong live stream hosting service
3. Not testing the live streaming equipment before going live ( Audio and Light effects)
4. The video quality is too high for viewers to access the video. The broadcaster should broadcast video quality adaptable to all type of device
5. Video streamed through a poor internet connection
6. Not tracking the video streaming results and quality of the videos experience by the viewers
7. Not using high-quality CDN for quick delivery of the streaming videos or content
8. Selecting the media player that does not support features like social sharing

• Group collaboration
• On-demand webcasting
• Mobile access
• Presentation tools
• Screen sharing
• Two-way audio & video
• Real-time chat
• Record & playback ability
• Video conferencing
• Robust customer supporter
• Support for Webcams and capture cards
• Allow to stream high quality as well as low latency video/audio on the local network
• Support a wide range of streaming providers or platforms
• Allow integrating virtual sets to suit the production requirements
• Option to add a guest to live video or virtual event
• Send and receive NDI sources to any other NDI compatible device
• Live video effects
• Configurable slow-motion playback
• Support analytics tools
• Allow sending Livestream content to CDN

There are many factors that play a key role in deciding which live streaming app to use. Some users may prefer using video broadcast software that is easy to install with some basic features, while few users may look for advanced features that enhance their content quality. The price range of live streaming system is flexible and users who are running on a thin budget can choose tools like JW Player,Dacast,Crowdcast, and Eyeson, while those who want to experiment more on their videos can consider mid-range budget tools like SOCIALfeed,ChurchStreaming.TV, and BoxCast.  In case your requirement is very niche, like setting up multiple streams or using the preview pane to queue up a source before a switch then high-end live video software like Muvi,StreamNow,and Wirecast are good options.

If the user has an inclination towards cloud live video software, then there are live streaming software like Streamster that gives flexibility on software infrastructure and pricing. This video streaming system allows users to choose from a monthly subscription for unlimited usage or a ‘payment per hour’ pricing plan that bills users per minute of server usage. 

The live video streaming software comes with an endless list of features; however, the software developers aiming towards improving the users’ experience also put their hard work in developing the free and open source live stream software. The free and open source live streaming software provides the scope of exploring the software from different angles and, at the same time, keeping the budget-friendly.

GoodFirms is highly regarded as the best review and rating platform for IT service and solutions. The platform has been serving the medium for software vendors to amplify their online presence and take their products to the potential customers; Also the customers can make decisions on software selection by comparing their features against their requirements.

The software solutions have been around for some time, but only recently, it has been explored towards optimizing organization efficiency. The live streaming software is one such technology that has created a buzz due to its contribution to digital marketing and strengthening the online presence. The live streaming solutions are now used by big corporate companies as well as by independent users to connect with a large audience base over the internet. GoodFirms envelops a broad list of best live streaming software to deliver professional-level video for any event.