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Public Relations (PR) Software

Explore the list of the Best Public Relations (PR) Software to Manage Your PR Activities Efficiently: 
PR workflows are extensive. Sweeping technological progress has revolutionized and fragmented various business practice disciplines, while the changing eras have raised expectations for marketers’ public relations performance. With a well-structured approach and technological assistance, your PR efforts can show the desired results. To stay ahead, simply equip yourselves and your PR team with the best public relation management software. With industry-specific tools, PR software assists PR professionals in achieving better coverage, engagement, and campaign success. 

What is Public Relations Software? 

PR software is a collaborative application platform that helps PR managers and agencies in tracking PR activities, monitoring progress, and managing PR workflows. It is an efficient tool to communicate with audiences and maintain relations with customers, investors, media, influencers, employees, communities, and the industry. Public relations software comes with features, tools, and modules such as campaign management, PR activity monitoring, media connect tools, real-time alerts, press release module, email management, and distribution, social media listening, reporting and analytics, outreach pitching tools, and many more. 

How to Select the Best Public Relations Software For Your PR Goals?

Considering a range of alternatives available in the PR software category, evaluating and deploying the best public relation software for your PR purpose is a bit laborious. This is where Goodfirms’ accurate and authentic list of the best public relations software can assist brands and PR managers to select the most suitable PR tool for their PR activities. The list of top public relation tools is compiled by Goodfirms' experienced research team. Check the reviews, pricings, features, segregate products with advanced filters, and select the best PR software solutions to manage your public relations.

Goodfirms conducts a thorough review and verification process before including any company in the listings. Some listings may involve fees. [How Goodfirms ensures trust]
Rankings updated: Dec 31, 2025
59 Software

List of The Best PR Software | Top Public Relations Tools

  • PressRush

    PR software—the land of outdated media lists, clunky user interfaces, complicated reports, and noisy monitoring tools. You've been trying to find something designed for you; software that helps you discover the right ... read more about PressRush

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Contact Management
    • Email Distribution
    • Press Monitoring

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • Yes
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Monthly Payment
    • Free
    Vendor pricing page
    Available Packages
    Standard
    $49 Per Month
    Visit website

  • TVEyes

    TVEyes Inc. is an international broadcast media monitoring company based in Fairfield, Connecticut. The company provides a television and radio monitoring platform that enables its users to search, view, report on, analyze ... read more about TVEyes

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Campaign Management
    • Digital Asset Management
    • Direct Mail Management
    • Press Monitoring

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • Yes
    Payment Frequency
    • Quote Based
    • Free
    Vendor pricing page
    Visit website

  • Onclusive

    Onclusive is the data science company for communications. We connect content to business outcomes and use artificial intelligence to reveal which strategies drive actual brand engagement. The result is thousands of high-performance ... read more about Onclusive

    Entry Level Price
    $4999 Per Year
    Free Trial
    14 Days
    Pricing Type
    Flat Rate
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Campaign Management
    • Contact Management
    • Press Monitoring

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • Yes
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Annual Subscription
    • Quote Based
    • Free
    Vendor pricing page
    Available Packages
    Standard
    $4999 Per Year
    Visit website

  • NewsBox

    NewsBox is a unique combination of news reader, publishing platform and media intelligence application in one easy-to-use platform. NewsBox Newswire goes beyond your followers and gets your news in our newsroom, news ... read more about NewsBox

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Clippings Management
    • Communications Calendar
    • Contact Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • PRmax

    At the heart of PRmax is an accurate UK, European and global media database, which is updated daily. PRmax includes an HTML press release distribution system, which ensures your messages reach the ... read more about PRmax

    Entry Level Price
    Contact vendor
    Free Trial
    Available
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Auto-Update Media Lists
    • Campaign Management
    • Clippings Management
    • Communications Calendar
    • Contact Management
    • Digital Asset Management
    • Direct Mail Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • Yes
    Payment Frequency
    • Quote Based
    • Free
    Vendor pricing page
    Visit website

  • Vuelio

    Vuelio helps organisations make their story matter by providing monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place. Our technology is used by more 3,000 organisations ... read more about Vuelio

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Campaign Management
    • Clippings Management
    • Communications Calendar
    • Contact Management
    • Digital Asset Management
    • Direct Mail Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • BiteSize PR

    Bitesize was conceived with one simple goal in mind: making sales experience painless for both salespeople and customers. We superpower 1 sales person to do the job of 100 people. We are ... read more about BiteSize PR

    Entry Level Price
    $79 Per Month
    Free Trial
    7 Days
    Pricing Type
    Flat Rate
    100% in Public Relations Software

    Features
    • Communications Calendar
    • Contact Management
    • Email Distribution
    • Press Monitoring

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • Yes
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Monthly Payment
    • Free
    Vendor pricing page
    Available Packages
    Standard
    $79 Per Month
    Visit website

  • Blogsvertise

    Blogsvertise is the best platform for influencer marketing campaigns to drive customer loyalty and maximize customer lifetime revenue to your marketing stack. Our technology makes it easier than ever to discover the ... read more about Blogsvertise

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Auto-Update Media Lists
    • Campaign Management
    • Contact Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • BurrellesLuce Media Monitoring

    Our comprehensive media monitoring services still combine human insight with sophisticated technology to provide you with curated coverage from national and local print, broadcast, social media and online sources to ensure you ... read more about BurrellesLuce Media Monitoring

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Auto-Update Media Lists
    • Clippings Management
    • Digital Asset Management
    • Press Monitoring

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Comunicae

    Comunicae is a SaaS tool that allows you to: - Increase the relevance of any communication or press release you send by segmented distribution, promotion and digital positioning of such content. - ... read more about Comunicae

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Article Author Database
    • Contact Management
    • Digital Asset Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Epresspack

    Epresspack has developed innovative software content management solutions, enhancing how international brands and their respective PR agencies, manage, publish and distribute news and information. The challenge today for many Marketing/Communication professionals is ... read more about Epresspack

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Campaign Management
    • Clippings Management
    • Communications Calendar
    • Contact Management
    • Digital Asset Management
    • Direct Mail Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • GroupHigh

    GroupHigh is an essential content marketing tool that allows you to quickly find any Influencer or blogger’s contact information. Research social and blog posts, and build targeting outreach lists. The ultimate swiss-arm-knife ... read more about GroupHigh

    Entry Level Price
    Contact vendor
    Free Trial
    7 Days
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Campaign Management
    • Contact Management
    • Digital Asset Management
    • Email Distribution

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • Yes
    Free Trial
    • 7 Days Trial
    Payment Frequency
    • Quote Based
    • Free
    Vendor pricing page
    Visit website

  • Isentia

    Isentia is the leading media monitoring, intelligence and insights solution provider, helping top-performing communication teams make sense of the world’s conversations in real-time. Stay ahead of the story with news and social ... read more about Isentia

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Campaign Management
    • Clippings Management
    • Communications Calendar
    • Contact Management
    • Digital Asset Management
    • Direct Mail Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Notified

    The Notified Virtual Event platform is an award-winning platform that provides a better way to create stimulating, measurable, and secure Virtual Event Experiences. The user-friendly interface allows the audience to easily navigate ... read more about Notified

    Entry Level Price
    $2085 Per Month
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    33% in Public Relations Software

    Features
    • Auto-Update Media Lists
    • Communications Calendar
    • Contact Management
    • Digital Asset Management
    • Operations Management

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    Vendor pricing page
    Available Packages
    Standard
    $2085 Per Month
    Visit website

  • OnAir

    Do you encounter the recent challenges of the industry trying to maximize the yield across channels avoiding cannibalising your inventory whiles supporting various sales methods (Fixed Spots vs. Rating) and delivery methods ... read more about OnAir

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Article Author Database
    • Campaign Management
    • Digital Asset Management
    • Press Monitoring
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Online PR

    iPressroom provides companies such as Yahoo!, Target, Toyota, Epson, Xerox, UCLA, and many others, with the ability to CREATE, MANAGE, INTEGRATE and PUBLISH their latest news and DISTRIBUTE that same information to ... read more about Online PR

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Campaign Management
    • Clippings Management
    • Communications Calendar
    • Contact Management
    • Digital Asset Management
    • Direct Mail Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    • iPhone/iPad
    • Android
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Blogs

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • PressFile

    Maintaining contacts, creating distribution lists, sending via personalized e-mails, evaluations, clippings, contact management or media library: With our cloud-based public relations software, you can take care of the daily PR processes with ... read more about PressFile

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Contact Management
    • Digital Asset Management
    • Email Distribution
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • ReleaseLive

    Created specifically for industry executives, ReleaseLive offers press release distribution services on an international level. Through the assistance of ReleaseLive, target and build a vast relevant audience to accomplish your organizational goals ... read more about ReleaseLive

    Entry Level Price
    $250 One-time
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Campaign Management
    • Clippings Management
    • Contact Management
    • Digital Asset Management
    • Direct Mail Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Flat Rate
    Free Version
    • No
    Payment Frequency
    • One-Time Payment
    Vendor pricing page
    Available Packages
    Standard
    $250 One-time
    Visit website

  • Wizikey

    Wizikey is a SaaS-based, data-driven communications suite with a vision to give your communication efforts a significant edge, making them simple and fast along the way. Cherished by journalists and brands alike, ... read more about Wizikey

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Campaign Management
    • Clippings Management
    • Communications Calendar
    • Contact Management
    • Digital Asset Management
    • Direct Mail Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Chat
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • Yes
    Free Trial
    • 14 Days Trial
    Payment Frequency
    • Quote Based
    • Free
    Vendor pricing page
    Visit website

  • Smart.pr

    We are the leading PR tool in the Netherlands. Recently, we made our services available in Belgium and Denmark and hopefully more countries will follow soon. Our tool combines a smart CRM ... read more about Smart.pr

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Contact Vendor
    100% in Public Relations Software

    Features
    • Article Author Database
    • Auto-Update Media Lists
    • Campaign Management
    • Clippings Management
    • Contact Management
    • Direct Mail Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder

    Key Details
    Licensing & Deployment
    • Cloud Hosted
    • Web-based
    Support
    • Phone
    Knowledge Base
    • Help Guides
    • Video Guides
    • Blogs
    • Webinars

    Packages
    Pricing Type
    • Contact Vendor
    Free Version
    • No
    Payment Frequency
    • Quote Based
    Vendor pricing page
    Visit website

  • Pressfarm

    Pressfarm is a media database that helps entrepreneurs find journalists to write about their startups. Build a list of reporters and get listed in startup directories in minutes. Using our media outreach ... read more about Pressfarm

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Flat Rate
    100% in Public Relations Software

    Features
    • Auto-Update Media Lists
    • Campaign Management
    • Direct Mail Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder
    • Reporting & Analytics

    Key Details
    Industries
    • Public-relations
    Licensing & Deployment
    • Open Source
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • 24x7 Support

    Packages
    Pricing Type
    • Flat Rate
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page
    Visit website

  • Law Firm Newswire

    Law Firm Newswire offers an array of features that help attorneys and law firms manage their digital communications. It facilitates the swift and efficient dissemination of information to major news outlets, social ... read more about Law Firm Newswire

    Entry Level Price
    Contact vendor
    Free Trial
    N/A
    Pricing Type
    Usage Based
    100% in Public Relations Software

    Features
    • Article Author Database
    • Clippings Management
    • Digital Asset Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder
    • Reporting & Analytics

    Key Details
    Industries
    • Law-practice
    • Legal-services
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Chat
    • 24x7 Support
    Training
    • Documentation
    Knowledge Base
    • Getting Started
    • Submitting a Press Release
    • Using AI press release generator
    • Customize the newsroom

    Packages
    Pricing Type
    • Usage Based
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Payment Frequency
    • One-Time Payment
    Vendor pricing page
    Visit website

  • PR Hive

    We make PR accessible for more PR experts and businesses because we do PR differently. With our innovative PR software, we've transformed traditional PR methods. Our PR tool offers a proactive, collaborative, ... read more about PR Hive

    Entry Level Price
    Contact vendor
    Free Trial
    14 Days
    Pricing Type
    Per Feature
    100% in Public Relations Software

    Features
    • Auto-Update Media Lists
    • Campaign Management
    • Contact Management
    • Digital Asset Management
    • Email Distribution
    • Press Monitoring
    • Press Release Builder
    • Reporting & Analytics

    Key Details
    Industries
    • Marketing-advertising
    • Public-relations
    Licensing & Deployment
    • Proprietary
    • Cloud Hosted
    • Web-based
    Support
    • Email
    • Phone
    • Weekdays
    Training
    • Documentation

    Packages
    Pricing Type
    • Per Feature
    Preferred Currency
    • USD ($)
    Free Version
    • No
    Free Trial
    • 14 Days Trial
      (Credit card required)
    Payment Frequency
    • Monthly Payment
    • Annual Subscription
    Vendor pricing page Get Free Trial
    Visit website

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Frequently Asked Questions

Who Can Use PR Software?

Public Relations Software can be used by PR agencies, brands, individuals, reputation management firms, digital marketing agencies, PR managers, In-house PR teams, crisis communication teams, large enterprises, small businesses, online businesses, political parties, etc.

How Does a PR Software Work?

PR software is a 360-degree application that assists PR managers in their daily operations. From content management to reputation analytics, PR tools provide necessary modules and insights that PR people need to work smoothly. PR applications offer customized dashboards to visualize all PR activities on a single screen along with their key performance metrics. With one click PR managers can get valuable analytics and insights for each ongoing activity. Public Relations software is also designed to help you in PR content management activities such as editing videos that will be posted on social media, grammar and syntax correction, suggesting to eliminate offensive words before posting, and editing content to meet the social media word limit requirements.  PR software can monitor the web to track all mentions about a brand or an individual. It can find journalists, influencers, blogs, platforms, social media pages, etc. relevant to a brand's niche and can help brands in outreach activities with such connections. Its competitive intelligence module can track, and compare your key competitors' activities and popularity quotient. PR software raises timely alarms regarding any slanderous campaign, fake news, or negative publicity against a brand or individual so that quick remedial action can be planned. It handles press coverage, release, and distribution in liaison with authoritative media contacts.  

How to Evaluate Key PR Performance Metrics for Campaign Success?

The success of your PR campaign depends on the overall performance of the PR activities on various media platforms. However, the intensity, difficulty, weightage, and effect of PR campaigns are different for each media type.For instance, PR activity is easy on your own website, blog, newsroom, paid media channels, ad partners, etc. that are controlled by your in-house team or PR agency. This equation changes as soon as you strive for PR metrics evaluations for shared media channels such as your page on social media platforms such as Facebook, LinkedIn, Twitter, or Instagram (though the content is in your control comments are not). Performance Metrics obtained from independent media PR (not in your control) such as your brand's analysis by bloggers, free media, journalists, influencers, review sites have more weightage and effect on overall PR evaluation. Brands should track KPIs for PR separately for different media types (owned, shared, independent) and map them together to evaluate the campaign's success. You can use PR software to monitor and measure KPIs such as reputation metrics, trust factors, relation metrics with influencers, customers, press, and communities, search engine visibility, social media engagement, leads generated by PR, earned partnerships, and media relations, etc.

What Are the Best PR Software Solutions?

The best public relation software offers quality services, robust campaign tools, 24/7 support, cost-effective and flexible price plans, easy upgrades, and accurate PR metrics measurements Some of the best PR software listed by Goodfirms include Cision, BuzzStream, Outbrain, Brand24, Prowly, Babbler, Muck Rack, Prezly, etc. 

How Much Does PR Software Cost?

The average prices for the best PR software range between $20 to $200 per month per user. The prices may vary based on the features, quality, subscription type, users allowed, and a number of monitored platforms, contacts, emails, etc.  PR software such as Ninja Outreach costs $119 per seat per month, Prowlycomes for $189 per month for two user plans. You can get BuzzStream at $24 per month and Brand24 at $49 per month. Releasd comes at $249 per month. You can also try limited features free PR software such as Supernewsroom. 

What Integrations You Should Look For in a Public Relations Software?

PR software integrations that increase the functionality of PR management software solutions include contact management software, Digital asset management software, Social Networking Software, CRM software, etc. 

Related Categories

Contact Management Software
Digital Asset Management Software
Social Networking Software

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