Public Relations (PR) Software

Explore the list of the Best Public Relations (PR) Software to Manage Your PR Activities Efficiently: 
PR workflows are extensive. Sweeping technological progress has revolutionized and fragmented various business practice disciplines, while the changing eras have raised expectations for marketers’ public relations performance. With a well-structured approach and technological assistance, your PR efforts can show the desired results. To stay ahead, simply equip yourselves and your PR team with the best public relation management software. With industry-specific tools, PR software assists PR professionals in achieving better coverage, engagement, and campaign success. 

What is Public Relations Software? 

PR software is a collaborative application platform that helps PR managers and agencies in tracking PR activities, monitoring progress, and managing PR workflows. It is an efficient tool to communicate with audiences and maintain relations with customers, investors, media, influencers, employees, communities, and the industry. Public relations software comes with features, tools, and modules such as campaign management, PR activity monitoring, media connect tools, real-time alerts, press release module, email management, and distribution, social media listening, reporting and analytics, outreach pitching tools, and many more. 

How to Select the Best Public Relations Software For Your PR Goals?

Considering a range of alternatives available in the PR software category, evaluating and deploying the best public relation software for your PR purpose is a bit laborious. This is where GoodFirms’ accurate and authentic list of the best public relations software can assist brands and PR managers to select the most suitable PR tool for their PR activities. The list of top public relation tools is compiled by GoodFirms' experienced research team. Check the reviews, pricings, features, segregate products with advanced filters, and select the best PR software solutions to manage your public relations.

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List of The Best PR Software | Top Public Relations Tools

  • 1. Cision

    Making Earned Media Manageable
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    Cision empowers communicators to identify influencers, craft and distribute meaningful stories, and measure the impact. From engaging influencers and sharing news to comprehensive media and analytics, Cision provides an all-in-one solution to help you build awareness, earn publicity and measure results. Cision is a leading global provider of earned media software and services to public relations a... learn more about Cision

    "Good for Large Markets"
    Melissa Kuehnle
    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Public Relations Software
  • 2. BuzzStream

    Build Relationships. Build Buzz.
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    Research influencers, manage your relationships and conduct outreach that’s personalized and efficient. BuzzStream discovers contact information, social profiles, and site metrics for you. It’s easy to prioritize the most important, influential contacts. It automatically saves your emails and tweets and lets you set reminders to follow-up. You’ll never lose track of a conversation or project... learn more about BuzzStream

    " B2B email marketing"
    Eulises Quintero, Content Manager at TITOMA
    Entry Level Price
    $24 Per Month
    Free Trial
    14 Days
    33%

    Category Focus

    Public Relations Software
  • 3. Outbrain

    Reach New and Engaged Audiences
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    We’re Outbrain. The brains (and technology) behind them, helping you digitally discover content most interesting to you. We serve more than 275 billion (yes, billion) monthly recommendations to readers.From our complex set of algorithms to our proprietary Interest Graph, our system pairs content with readers who’ll find it most engaging and relevant. ... learn more about Outbrain

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    25%

    Category Focus

    Public Relations Software
  • 4. Brand24

    Get instant access to brand mentions across social, news, blogs, videos, forums, reviews and more.
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    Brand24 is an award-winning app that helps you track & engage people talking about your company. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business. ... learn more about Brand24

    Entry Level Price
    $49 Per Month
    Free Trial
    14 Days
    25%

    Category Focus

    Public Relations Software
  • 5. Meltwater

    We spot the trends before they are trending
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    Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organizations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to make timely decisions based on real-time... learn more about Meltwater

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    20%

    Category Focus

    Public Relations Software
  • 6. Critical Mention

    Track. Measure. Share. Grow.
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    Media monitoring used to go slow. In 2002, Critical Mention showed the world how to make it go fast. Click on the interactive timeline below to learn more about the past and future of Critical Mention’s unrivaled technology. Onclusive is a global partner for PR and Communications success. We combine industry-leading data science with an international consultancy and best-in-class PR workflow too... learn more about Critical Mention

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    33%

    Category Focus

    Public Relations Software
  • 7. CoverageBook

    Make coverage reports, faster.
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    Over 12,000 agency and in-house public relations professionals across 40 countries trust CoverageBook to easily showcase & share the impact of their work. No more manual screen grabbing. For every URL you add as coverage we’ll automatically source an image to use in your report and pull back data and metrics. You can also import your own images for print, broadcast, radio coverage. Realistic and... learn more about CoverageBook

    Entry Level Price
    $99 Per Month
    Free Trial
    30 Days
    100%

    Category Focus

    Public Relations Software
  • 8. Newswire

    Distribute the Right Message to the Right Audience at the Right Time
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    Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets. We empower our clients with a variety of solutions to suit any budget. Our friendly support team is here to assist you should you have any questions. A top-rated press rel... learn more about Newswire

    Entry Level Price
    $199 Per Month
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 9. NinjaOutreach

    The All-In-One Blogger Outreach Software.
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    Create Effective Influencer Marketing Campaigns By Filtering Through Millions Of Influencers Insights To Find The One That Captures Your Target Audience’s Attention. NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reportin... learn more about NinjaOutreach

    Entry Level Price
    $119 Per Month
    Free Trial
    7 Days
    100%

    Category Focus

    Public Relations Software
  • 10. PRgloo

    PRgloo providing solutions within the PR and Communications space
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    Our elegant, industry leading media relations platform, combines easy to use tools with exceptional analysis. The first of its kind to place an intuitive and mobile interface at the heart of its design. At PRgloo we provide you with a super-simple super-powerful content management system. With one button you can schedule and embargo content, publish to your newsroom and social media channels and d... learn more about PRgloo

    Entry Level Price
    $3500 Per Year
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 11. Prezly

    PR software for better, faster communication
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    Prezly is your one PR tool for better, faster communication. Manage your contacts, publish your news, and pitch your stories from one place. Prezly’s CRM makes keeping your contact lists up to date so, so much simpler – freeing you up to focus on nurturing those relationships. Create beautiful online newsrooms, publish your stories, embed galleries, livestreams and more, and build your audienc... learn more about Prezly

    Entry Level Price
    $50 Per Month
    Free Trial
    14 Days
    100%

    Category Focus

    Public Relations Software
  • 12. NetBase

    NetBase Quid is the next generation consumer and market intelligence platform.
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    NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and ... learn more about NetBase

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 13. Releasd

    Create captivating coverage reports with powerful automated metrics
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    Showcase PR activity and analytics to busy stakeholders in the most visual, digestible way possible. Easily tailor reports to your specific audience. No technical expertise required. Showcase the full range of your PR activities on one digestible page. Showcase hard-won coverage in a truly engaging format. Augment with a raft of powerful analytics, including our proprietary metric: Coverage Impres... learn more about Releasd

    Entry Level Price
    $249 Per Month
    Free Trial
    Available
    100%

    Category Focus

    Public Relations Software
  • 14. PR Underground

    ONLINE PRESS RELEASE DISTRIBUTION SERVICE
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    PRUnderground.com is a press release distribution service which helps companies publish their announcements through Google News (we are an official source), DigitalJournal.com, social media, and to over 80 news and TV websites. ... learn more about PR Underground

    Entry Level Price
    $49.99 One-time
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 15. 24-7 Press Release

    Your effective affordable press release service.
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    Distribute your news to traditional and digital media outlets using our user-friendly, proprietary cloud based platform. 24-7 Press Release Newswire changed the landscape of the press release distribution industry by offering affordable, effective press release distribution to businesses of all sizes looking to increase their online presence, awareness & visibility. 24-7 Press Release Newswire ass... learn more about 24-7 Press Release

    Entry Level Price
    $49 Per Month
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 16. Wiztopic

    Empowering communication teams.
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    Wiztopic connects all of your tools to a simple and unique interface, without disrupting your work environment: media and digital monitoring, data flows, social networks (LinkedIn, Twitter, YouTube, Facebook, etc.), internal tools (Yammer , Workplace, etc.) and employee advocacy (Elevate, Sociabble, etc.). Boost your corporate and financial content distribution. Wiztopic is a software company that... learn more about Wiztopic

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 17. Muck Rack

    Making journalists, PR pros and marketers more successful.
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    Muck Rack is the new standard in public relations software. Easily search for journalists, monitor news, and build reports. Say hello to your one-stop, relationship-building platform and goodbye to outdated media databases: Muck Rack’s search engine lets you discover and pitch relevant journalists in a much more targeted way than legacy media databases. Building and sharing media lists has never... learn more about Muck Rack

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 18. Prowly

    Media relations made simple
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    From finding relevant media contacts to sending eye-catching visual press releases, Prowly has everything you need to get your PR work done. With Prowly, PR professionals can manage media relations more effectively while saving time on routine tasks. The modern & user-friendly tool has all the right features to help you build better relationships with the media: from finding relevant media contact... learn more about Prowly

    Entry Level Price
    $189 Per Month
    Free Trial
    7 Days
    100%

    Category Focus

    Public Relations Software
  • 19. PressPage

    Top-rated PR software for industry leading organizations
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    Powerful tools to manage your online newsrooms, news distribution, media databases, and more. PressPage is the all-in-one PR software platform for teams who want to do more. Manage your newsroom, email distribution, CRM, and analytics all in one place with an integrated media database of 870,000 journalists. Trusted by the world's leading brands. PressPage is an all-in-one PR management platform u... learn more about PressPage

    Entry Level Price
    $399 Per Month
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 20. Nexis Newsdesk

    Media Monitoring that cuts through the noise
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    Nexis Newsdesk is an award-winning solution that lets you search, analyze, monitor and share insightful media intelligence on a single platform. Millions of news articles and online posts are curated and disseminated to you daily. You also receive news alerts, so you can effectively monitor your brand, competitors and industry. Assess and understand what’s being said about your brand, how your c... learn more about Nexis Newsdesk

    Entry Level Price
    Contact Vendor
    Free Trial
    7 Days
    100%

    Category Focus

    Public Relations Software
  • 21. pr.co

    Be the brand journalists love working with.
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    We build online newsrooms and software to help you increase media exposure. Our pr-software helps the world’s leading brands execute professional PR strategies in half the time. pr.co designs and develops bespoke newsrooms, powered by software that helps your communications team excel. Easily publish and pitch branded stories, maintain relationships with your media contacts, and manage complex e... learn more about pr.co

    Entry Level Price
    $537.47 Per Month
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 22. myConvento

    A new kind of communication management
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    myconvento offers everything you need for successful corporate communication. The idea behind myconvento: We combine the previously separate work areas in communication into an integrated PR management system. A perfectly organized database with built-in workflows relieves you of many routine tasks and reduces your workload in the long term. Professional fulfillment for your PR campaigns. PR prof... learn more about myConvento

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 23. Liana Cloud

    Your complete Marketing & PR Technology Stack
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    Liana Cloud is the Technology Stack for Marketing Teams. With Liana Cloud, we offer you the right solutions for everything you need in your digital marketing and communications. All Liana® tools are integrated with each other and made to custom fit your individual marketing needs. Liana®Cloud powers your marketing and communications team with a single-sign-on platform that takes the data-driven ... learn more about Liana Cloud

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 24. Agility PR Solutions

    Media Relations… Streamlined.
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    Connect with journalists and get coverage. Monitor media mentions and measure your success. Agility PR Solutions provides powerful, yet easy to use media database, monitoring, and analytics solutions for tomorrow’s communicators. Since 2003, clients have trusted our tools and services to help them identify and connect with influencers, capture coverage, and measure impact of everything they do. ... learn more about Agility PR Solutions

    Entry Level Price
    Contact Vendor
    Free Trial
    N/A
    100%

    Category Focus

    Public Relations Software
  • 25. Covered Press

    PR REPORTING SIMPLIFIED
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    Give your clients a report that quantifies your worth and shows them the ROI of working with you. We are a team dedicated to making publicists' lives easier. We’re dedicated to providing solutions that streamline how publicists report to their clients. Win more business, keep clients longer, Visualize the difference you’re making. Take control of your time and start working smarter, not harder... learn more about Covered Press

    Entry Level Price
    $99 Per Month
    Free Trial
    14 Days
    100%

    Category Focus

    Public Relations Software
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Frequently Asked Questions

Who Can Use PR Software?

Public Relations Software can be used by PR agencies, brands, individuals, reputation management firms, digital marketing agencies, PR managers, In-house PR teams, crisis communication teams, large enterprises, small businesses, online businesses, political parties, etc.

How Does a PR Software Work?

PR software is a 360-degree application that assists PR managers in their daily operations. From content management to reputation analytics, PR tools provide necessary modules and insights that PR people need to work smoothly. PR applications offer customized dashboards to visualize all PR activities on a single screen along with their key performance metrics. With one click PR managers can get valuable analytics and insights for each ongoing activity. Public Relations software is also designed to help you in PR content management activities such as editing videos that will be posted on social media, grammar and syntax correction, suggesting to eliminate offensive words before posting, and editing content to meet the social media word limit requirements.  PR software can monitor the web to track all mentions about a brand or an individual. It can find journalists, influencers, blogs, platforms, social media pages, etc. relevant to a brand's niche and can help brands in outreach activities with such connections. Its competitive intelligence module can track, and compare your key competitors' activities and popularity quotient. PR software raises timely alarms regarding any slanderous campaign, fake news, or negative publicity against a brand or individual so that quick remedial action can be planned. It handles press coverage, release, and distribution in liaison with authoritative media contacts.  

How to Evaluate Key PR Performance Metrics for Campaign Success?

The success of your PR campaign depends on the overall performance of the PR activities on various media platforms. However, the intensity, difficulty, weightage, and effect of PR campaigns are different for each media type. For instance, PR activity is easy on your own website, blog, newsroom, paid media channels, ad partners, etc. that are controlled by your in-house team or PR agency. This equation changes as soon as you strive for PR metrics evaluations for shared media channels such as your page on social media platforms such as Facebook, LinkedIn, Twitter, or Instagram (though the content is in your control comments are not). Performance Metrics obtained from independent media PR (not in your control) such as your brand's analysis by bloggers, free media, journalists, influencers, review sites have more weightage and effect on overall PR evaluation. Brands should track KPIs for PR separately for different media types (owned, shared, independent) and map them together to evaluate the campaign's success. You can use PR software to monitor and measure KPIs such as reputation metrics, trust factors, relation metrics with influencers, customers, press, and communities, search engine visibility, social media engagement, leads generated by PR, earned partnerships, and media relations, etc.

What Are the Best PR Software Solutions?

The best public relation software offers quality services, robust campaign tools, 24/7 support, cost-effective and flexible price plans, easy upgrades, and accurate PR metrics measurements Some of the best PR software listed by GoodFirms include Cision, BuzzStream, Outbrain, Brand24, Prowly, Babbler, Muck Rack, Prezly, etc. 

How Much Does PR Software Cost?

The average prices for the best PR software range between $20 to $200 per month per user. The prices may vary based on the features, quality, subscription type, users allowed, and a number of monitored platforms, contacts, emails, etc.  PR software such as Ninja Outreach costs $119 per seat per month, Prowly comes for $189 per month for two user plans. You can get BuzzStream at $24 per month and Brand24 at $49 per month. Releasd comes at $249 per month. You can also try limited features free PR software such as Supernewsroom

What Integrations You Should Look For in a Public Relations Software?

PR software integrations that increase the functionality of PR management software solutions include contact management software, Digital asset management software, Social Networking Software, CRM software, etc. 

Resources for Public Relations Software

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