Public Relations (PR) Software

Explore the list of the Best Public Relations (PR) Software to Manage Your PR Activities Efficiently: 
PR workflows are extensive. Sweeping technological progress has revolutionized and fragmented various business practice disciplines, while the changing eras have raised expectations for marketers’ public relations performance. With a well-structured approach and technological assistance, your PR efforts can show the desired results. To stay ahead, simply equip yourselves and your PR team with the best public relation management software. With industry-specific tools, PR software assists PR professionals in achieving better coverage, engagement, and campaign success. 

What is Public Relations Software? 

PR software is a collaborative application platform that helps PR managers and agencies in tracking PR activities, monitoring progress, and managing PR workflows. It is an efficient tool to communicate with audiences and maintain relations with customers, investors, media, influencers, employees, communities, and the industry. Public relations software comes with features, tools, and modules such as campaign management, PR activity monitoring, media connect tools, real-time alerts, press release module, email management, and distribution, social media listening, reporting and analytics, outreach pitching tools, and many more. 

How to Select the Best Public Relations Software For Your PR Goals?

Considering a range of alternatives available in the PR software category, evaluating and deploying the best public relation software for your PR purpose is a bit laborious. This is where GoodFirms’ accurate and authentic list of the best public relations software can assist brands and PR managers to select the most suitable PR tool for their PR activities. The list of top public relation tools is compiled by GoodFirms' experienced research team. Check the reviews, pricings, features, segregate products with advanced filters, and select the best PR software solutions to manage your public relations.

List of The Best PR Software | Top Public Relations Tools (54 Software)

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  • Cision

    Making Earned Media Manageable

    Cision empowers communicators to identify influencers, craft and distribute meaningful stories, and measure the impact. From engaging influencers and sharing news to comprehensive media and analytics, Cision provides an all-in-one solution to help you build awareness, earn publicity and measure results. Cision is a leading global provider of earned media software and services to public relations a... learn more about Cision

    "Good for Large Markets"
    Melissa Kuehnle
    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • BuzzStream

    Build Relationships. Build Buzz.

    Research influencers, manage your relationships and conduct outreach that’s personalized and efficient. BuzzStream discovers contact information, social profiles, and site metrics for you. It’s easy to prioritize the most important, influential contacts. It automatically saves your emails and tweets and lets you set reminders to follow-up. You’ll never lose track of a conversation or project... learn more about BuzzStream

    " B2B email marketing"
    Eulises Quintero, Content Manager at TITOMA
    VISIT WEBSITE
    Free Trial
    14 days
    Entry Level Price
    $24 per Month
  • Outbrain

    Reach New and Engaged Audiences

    We’re Outbrain. The brains (and technology) behind them, helping you digitally discover content most interesting to you. We serve more than 275 billion (yes, billion) monthly recommendations to readers.From our complex set of algorithms to our proprietary Interest Graph, our system pairs content with readers who’ll find it most engaging and relevant. ... learn more about Outbrain

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Brand24

    Get instant access to brand mentions across social, news, blogs, videos, forums, reviews and more.

    Brand24 is an award-winning app that helps you track & engage people talking about your company. Brand24 provides a reliable, easy to use, and affordable solution that allows you to both track and engage online conversations relevant to your business. ... learn more about Brand24

    VISIT WEBSITE
    Free Trial
    14 days
    Entry Level Price
    $49 per Month
  • Meltwater

    We spot the trends before they're trending

    Meltwater helps companies make better, more informed decisions based on insights from the outside. We believe that business strategy will be increasingly shaped by insights from online data. Organizations will look outside, beyond their internal reporting systems to a world of data that is constantly growing and changing. Our customers use these insights to make timely decisions based on real-time... learn more about Meltwater

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Critical Mention

    Track. Measure. Share. Grow.

    Media monitoring used to go slow. In 2002, Critical Mention showed the world how to make it go fast. Click on the interactive timeline below to learn more about the past and future of Critical Mention’s unrivaled technology.... learn more about Critical Mention

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • CoverageBook

    Make coverage reports, faster.

    Over 12,000 agency and in-house public relations professionals across 40 countries trust CoverageBook to easily showcase & share the impact of their work. No more manual screen grabbing. For every URL you add as coverage we’ll automatically source an image to use in your report and pull back data and metrics. You can also import your own images for print, broadcast, radio coverage. Realistic and... learn more about CoverageBook

    VISIT WEBSITE
    Free Trial
    30 days
    Entry Level Price
    $99 per Month
  • Newswire

    Distribute the Right Message to the Right Audience at the Right Time

    Newswire is a press release distribution platform that helps clients increase their online visibility and web presence. With over a decade of experience, Newswire continues to provide premier syndication to leading news outlets. We empower our clients with a variety of solutions to suit any budget. Our friendly support team is here to assist you should you have any questions. A top-rated press rel... learn more about Newswire

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $199 per Month
  • NinjaOutreach

    The All-In-One Blogger Outreach Software.

    Create Effective Influencer Marketing Campaigns By Filtering Through Millions Of Influencers Insights To Find The One That Captures Your Target Audience’s Attention. NinjaOutreach is a blogger outreach software for digital marketers and small businesses interested in growing their presence online. It is a complete CRM, allowing for prospecting, relationship management, and analytics and reportin... learn more about NinjaOutreach

    VISIT WEBSITE
    Free Trial
    7 days
    Entry Level Price
    $119 per Month
  • PRgloo

    PRgloo providing solutions within the PR and Communications space

    Our elegant, industry leading media relations platform, combines easy to use tools with exceptional analysis. The first of its kind to place an intuitive and mobile interface at the heart of its design. At PRgloo we provide you with a super-simple super-powerful content management system. With one button you can schedule and embargo content, publish to your newsroom and social media channels and d... learn more about PRgloo

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $3500 per Year
  • Prezly

    PR software for better, faster communication

    Prezly is your one PR tool for better, faster communication. Manage your contacts, publish your news, and pitch your stories from one place. Prezly’s CRM makes keeping your contact lists up to date so, so much simpler – freeing you up to focus on nurturing those relationships. Create beautiful online newsrooms, publish your stories, embed galleries, livestreams and more, and build your audienc... learn more about Prezly

    VISIT WEBSITE
    Free Trial
    14 days
    Entry Level Price
    $50 per Month
  • NetBase

    NetBase Quid is the next generation consumer and market intelligence platform.

    NetBase Quid is the next generation consumer and market intelligence platform, delivering contextual insights to reveal business trends, connect with consumers, and understand the story behind competitors and the market. The platform uses advanced artificial intelligence to process billions of indexed resources across all forms of structured and unstructured data, empowering our brand, agency and ... learn more about NetBase

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Releasd

    Create captivating coverage reports with powerful automated metrics

    Showcase PR activity and analytics to busy stakeholders in the most visual, digestible way possible. Easily tailor reports to your specific audience. No technical expertise required. Showcase the full range of your PR activities on one digestible page. Showcase hard-won coverage in a truly engaging format. Augment with a raft of powerful analytics, including our proprietary metric: Coverage Impres... learn more about Releasd

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    $249 per Month
  • PR Underground

    ONLINE PRESS RELEASE DISTRIBUTION SERVICE

    PRUnderground.com is a press release distribution service which helps companies publish their announcements through Google News (we are an official source), DigitalJournal.com, social media, and to over 80 news and TV websites. ... learn more about PR Underground

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $49.99 per One-time
  • 24-7 Press Release

    Your effective affordable press release service.

    Distribute your news to traditional and digital media outlets using our user-friendly, proprietary cloud based platform. 24-7 Press Release Newswire changed the landscape of the press release distribution industry by offering affordable, effective press release distribution to businesses of all sizes looking to increase their online presence, awareness & visibility. 24-7 Press Release Newswire ass... learn more about 24-7 Press Release

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $49 per Month
  • Wiztopic

    Empowering communication teams.

    Wiztopic connects all of your tools to a simple and unique interface, without disrupting your work environment: media and digital monitoring, data flows, social networks (LinkedIn, Twitter, YouTube, Facebook, etc.), internal tools (Yammer , Workplace, etc.) and employee advocacy (Elevate, Sociabble, etc.). Boost your corporate and financial content distribution. Wiztopic is a software company that... learn more about Wiztopic

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Muck Rack

    Making journalists, PR pros and marketers more successful.

    Muck Rack is the new standard in public relations software. Easily search for journalists, monitor news, and build reports. Say hello to your one-stop, relationship-building platform and goodbye to outdated media databases: Muck Rack’s search engine lets you discover and pitch relevant journalists in a much more targeted way than legacy media databases. Building and sharing media lists has never... learn more about Muck Rack

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Prowly

    Media relations made simple

    From finding relevant media contacts to sending eye-catching visual press releases, Prowly has everything you need to get your PR work done. With Prowly, PR professionals can manage media relations more effectively while saving time on routine tasks. The modern & user-friendly tool has all the right features to help you build better relationships with the media: from finding relevant media contact... learn more about Prowly

    VISIT WEBSITE
    Free Trial
    7 days
    Entry Level Price
    $189 per Month
  • PressPage

    Top-rated PR software for industry leading organizations

    Powerful tools to manage your online newsrooms, news distribution, media databases, and more. PressPage is the all-in-one PR software platform for teams who want to do more. Manage your newsroom, email distribution, CRM, and analytics all in one place with an integrated media database of 870,000 journalists. Trusted by the world's leading brands. PressPage is an all-in-one PR management platform u... learn more about PressPage

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $399 per Month
  • Nexis Newsdesk

    Media Monitoring that cuts through the noise

    Nexis Newsdesk is an award-winning solution that lets you search, analyze, monitor and share insightful media intelligence on a single platform. Millions of news articles and online posts are curated and disseminated to you daily. You also receive news alerts, so you can effectively monitor your brand, competitors and industry. Assess and understand what’s being said about your brand, how your c... learn more about Nexis Newsdesk

    VISIT WEBSITE
    Free Trial
    7 days
    Entry Level Price
    Contact Vendor
  • pr.co

    Be the brand journalists love working with.

    We build online newsrooms and software to help you increase media exposure. Our pr-software helps the world’s leading brands execute professional PR strategies in half the time. pr.co designs and develops bespoke newsrooms, powered by software that helps your communications team excel. Easily publish and pitch branded stories, maintain relationships with your media contacts, and manage complex e... learn more about pr.co

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $537.47 per Month
  • myConvento

    A new kind of communication management

    myconvento offers everything you need for successful corporate communication. The idea behind myconvento: We combine the previously separate work areas in communication into an integrated PR management system. A perfectly organized database with built-in workflows relieves you of many routine tasks and reduces your workload in the long term. Professional fulfillment for your PR campaigns. PR prof... learn more about myConvento

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Liana Cloud

    Your complete Marketing & PR Technology Stack

    Liana Cloud is the Technology Stack for Marketing Teams. With Liana Cloud, we offer you the right solutions for everything you need in your digital marketing and communications. All Liana® tools are integrated with each other and made to custom fit your individual marketing needs. Liana®Cloud powers your marketing and communications team with a single-sign-on platform that takes the data-driven ... learn more about Liana Cloud

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Agility PR Solutions

    Media Relations… Streamlined.

    Connect with journalists and get coverage. Monitor media mentions and measure your success. Agility PR Solutions provides powerful, yet easy to use media database, monitoring, and analytics solutions for tomorrow’s communicators. Since 2003, clients have trusted our tools and services to help them identify and connect with influencers, capture coverage, and measure impact of everything they do. ... learn more about Agility PR Solutions

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Covered Press

    PR REPORTING SIMPLIFIED

    Give your clients a report that quantifies your worth and shows them the ROI of working with you. We are a team dedicated to making publicists' lives easier. We’re dedicated to providing solutions that streamline how publicists report to their clients. Win more business, keep clients longer, Visualize the difference you’re making. Take control of your time and start working smarter, not harder... learn more about Covered Press

    VISIT WEBSITE
    Free Trial
    14 days
    Entry Level Price
    $99 per Month
  • Business Wire Suite

    Wired for What’s Next.

    All the tools you need to deliver your content to the right audiences, in the right channels, at the right time. Reach your press release and disclosure targets. Get more views with multimedia. Track your results and refine your message. Be the news everyone talks about. Business Wire is a trusted source for media outlets, journalists, investment professionals, and regulatory authorities, deliver... learn more about Business Wire Suite

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Hypefactors

    Tech for better media impact

    Hypefactors is state-of-the-art PR automation software that replaces time-consuming manual work with intelligent automation. It’s a comprehensive one-stop platform, driven by powerful Artificial Intelligence (AI) that automates Public Relations and Earned Media tasks. Including global media monitoring, social listening, a lot of PR/Earned Media facts to document your results, advanced insights a... learn more about Hypefactors

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Mynewsdesk

    Reach out to journalists with online PR stories

    Expand your influence with Mynewsdesk. Mynewsdesk envisions a world where no story goes untold or unheard. Everyone has a story to tell. And a single story — a press release, news report or blog post — can make all the difference. Mynewsdesk enables businesses to engage with journalists, influencers, customers and other important stakeholders. The all-in-one PR platform makes it easy to create... learn more about Mynewsdesk

    VISIT WEBSITE
    Free Trial
    10 days
    Entry Level Price
    Contact Vendor
  • Pressat

    Press Release Distribution

    Distribute your release to where it matters most from targeted journalists to influencers for just one fixed price. Pressat provides a cost effective press release distribution service for businesses looking to communicate their story with influential media contacts across the United Kingdom and Internationally. The service is unique in the way that it harnesses not only the power of traditional m... learn more about Pressat

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $403.54 per Month
  • BABBLER

    Babbler helps influencers and companies collaborate a better way.

    Babbler offers to PR pros, companies and media a new experience of media relations. Our PR platform is made for PR pros and reporters of today. Thanks to our platform, Babbler makes media relations easier. Reporters can curate PR stories from trustable and targeted sources. Companies get featured pitching them a better way! We’ve designed the first social media platform for media relations. Babb... learn more about BABBLER

    VISIT WEBSITE
    Free Trial
    14 days
    Entry Level Price
    $249 per Month
  • PressCable

    The bridge between you and the audience.

    We've reinvented the press release. PressCable exists to provide content creators, brands, and storytellers alike with access to large scale online distributors and news aggregates. This creates an even playing field for anyone to have their news seen and build top of mind brand awareness. Through a simple to use and pre-formatted platform we've designed, we are able to provide easy access to high... learn more about PressCable

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $159 per One-time
  • ISEBOX

    A smarter way to store, distribute, and measure PR content.

    Far more than just a digital news distribution solution, ISEBOX is a unique tool for storing, managing and distributing content in the digital space. ’Unique’ because ISEBOX seamlessly combines three critical communications functions that previously had to be managed separately. ISEBOX will INTEGRATE all your content in one space - documents, images, audio and video up to broadcast quality,... learn more about ISEBOX

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • MediaHQ

    The Future of Media Contacts

    MediaHQ is a powerful media contacts database that eliminates all the grunt work from managing your media contacts. More than just a media contacts database. Find journalists, build media lists, send your news and analyse results. All in one place, all while staying GDPR compliant. Search for journalists, build media lists and send or pitch your press release from your own email address, all withi... learn more about MediaHQ

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Supernewsroom

    The Easiest Way To Get Publicity!

    One complete platform for all your PR needs. Supernewsroom is a digital PR platform that lists over 25,000 journalist, editor and producer profiles across Southeast Asia. Via Supernewsroom, you can now send media invites, press releases and pitch stories to a targeted media list of your choice and receive notifications in real time! This super digital PR platform also boasts an iReport feature whi... learn more about Supernewsroom

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Free version
  • PressRush

    Power your PR campaigns with PressRush

    PR software—the land of outdated media lists, clunky user interfaces, complicated reports, and noisy monitoring tools. You've been trying to find something designed for you; software that helps you discover the right people and send them the right message at the right time. The question is: why is it that the tools in this space just help you send more press release spam? And, to be honest, ar... learn more about PressRush

    VISIT WEBSITE
    Free Trial
    14 days
    Entry Level Price
    $49 per Month
  • TVEyes

    Remarkably simple. Powerfully searchable.

    TVEyes Inc. is an international broadcast media monitoring company based in Fairfield, Connecticut. The company provides a television and radio monitoring platform that enables its users to search, view, report on, analyze and archive, US (national and all 210 DMAs) and major market international media content. TVEyes proprietary, web-based, speech-to-text and advanced audio/video search software ... learn more about TVEyes

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Contact Vendor
  • Onclusive

    Boost Your Brand. Measure Your Impact. Elevate Your Game.

    Onclusive is the data science company for communications. We connect content to business outcomes and use artificial intelligence to reveal which strategies drive actual brand engagement. The result is thousands of high-performance campaigns around the world. At the core of the Onclusive platform is our proprietary newscrawler which captures millions of pieces of earned, owned, and newswire conten... learn more about Onclusive

    VISIT WEBSITE
    Free Trial
    14 days
    Entry Level Price
    $4999 per Year
  • NewsBox

    Your News is Waiting

    NewsBox is a unique combination of news reader, publishing platform and media intelligence application in one easy-to-use platform. NewsBox Newswire goes beyond your followers and gets your news in our newsroom, news feeds and distributed to our e-mail subscribers. NewsBox is a next-generation multi-sided news platform, offering tools for PR professionals, investors, researchers, marketers, sales... learn more about NewsBox

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • PRmax

    Maximise every PR campaign

    At the heart of PRmax is an accurate UK, European and global media database, which is updated daily. PRmax includes an HTML press release distribution system, which ensures your messages reach the right target audience. Track your results with our comprehensive print, online and social media monitoring service and with our newsroom functions you can maximise the effectiveness of every campaign. P... learn more about PRmax

    VISIT WEBSITE
    Free Trial
    Available
    Entry Level Price
    Contact Vendor
  • Vuelio

    Help organisations make their story matter by providing monitoring, engagement and evaluation tools.

    Vuelio helps organisations make their story matter by providing monitoring, insight, engagement and evaluation tools for politics, editorial and social media in one place. Our technology is used by more 3,000 organisations across the world, from large enterprises and communications agencies to public sector bodies and not-for-profits. Vuelio helps organisations make their story matter by providing... learn more about Vuelio

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • BiteSize PR

    We make it easy to find and respond to great media opportunities.

    Bitesize was conceived with one simple goal in mind: making sales experience painless for both salespeople and customers. We superpower 1 sales person to do the job of 100 people. We are the first human augmentation platform for sales. Bitesize PR is an affordable PR solution for businesses, organizations and entrepreneurs. We find press opportunities that are relevant to your business, background... learn more about BiteSize PR

    VISIT WEBSITE
    Free Trial
    7 days
    Entry Level Price
    $79 per Month
  • Blogsvertise

    Where Advertisers and Influencers collaborate to tell stories

    Blogsvertise is the best platform for influencer marketing campaigns to drive customer loyalty and maximize customer lifetime revenue to your marketing stack. Our technology makes it easier than ever to discover the right content creators, seek out their attention, monitor or follow up on their activities and most importantly, measure ROI. We aim to connect your brand with top influencers in 32 di... learn more about Blogsvertise

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • BurrellesLuce Media Monitoring

    Maximize your media tracking without the guesswork, busywork or gruntwork.

    Our comprehensive media monitoring services still combine human insight with sophisticated technology to provide you with curated coverage from national and local print, broadcast, social media and online sources to ensure you see all the coverage most relevant to you, your organization, and your public relations goals. From our roots as a press clipping service, to our modern PR software, Burrell... learn more about BurrellesLuce Media Monitoring

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Comunicae

    The best communication tool for your business

    Comunicae is a SaaS tool that allows you to: - Increase the relevance of any communication or press release you send by segmented distribution, promotion and digital positioning of such content. - Monitor the impact of your press releases. - Provide targeted content to any media type. - Give added value to any agency or department that makes daily communication, becoming his partner of referen... learn more about Comunicae

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Epresspack

    A "newsroom" platform is a multi-channel tool dedicated to public relations and built to measure

    Epresspack has developed innovative software content management solutions, enhancing how international brands and their respective PR agencies, manage, publish and distribute news and information. The challenge today for many Marketing/Communication professionals is managing the engagement of multiple stakeholder audiences, increasing share of voice, and utilising in-house resources more effective... learn more about Epresspack

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • GroupHigh

    Influencer & Blogger Intelligence

    GroupHigh is an essential content marketing tool that allows you to quickly find any Influencer or blogger’s contact information. Research social and blog posts, and build targeting outreach lists. The ultimate swiss-arm-knife of blogger outreach, influencer marketing, seo, and affiliate marketing tools. New tools added all the time! GroupHigh includes several visual reports that allow customiz... learn more about GroupHigh

    VISIT WEBSITE
    Free Trial
    7 days
    Entry Level Price
    Contact Vendor
  • Isentia

    Media monitoring and intelligence for better decision making

    Isentia is the leading media monitoring, intelligence and insights solution provider, helping top-performing communication teams make sense of the world’s conversations in real-time. Stay ahead of the story with news and social media monitoring you can filter, analyse and report on with ease. Don’t miss important news coverage, press conferences, conversations or comments. Isentia’s platform... learn more about Isentia

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Notified

    A Better PR Workflow

    Notified is the next generation media intelligence and PR platform. Through a seamless experience, Notified enables you to listen to the market, evaluate your presence and distribute your PR and marketing efforts engagingly, to those who matter the most. Simply put; cut through the clutter, see the bigger business picture, respond accordingly, and save valuable time while doing so. Real-time media... learn more about Notified

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    $2085 per Month
  • OnAir

    TV Ads Trafficking, Billing and Sales supporting any Sales Model in a Single Integrated Platform

    Do you encounter the recent challenges of the industry trying to maximize the yield across channels avoiding cannibalising your inventory whiles supporting various sales methods (Fixed Spots vs. Rating) and delivery methods of both Primary and Secondary ads. These are the issues that have instant impact on a successful business bottom line; both on revenue and efficiency. Operative’s industry-le... learn more about OnAir

    VISIT WEBSITE
    Free Trial
    N/A
    Entry Level Price
    Contact Vendor
  • Online PR

    AI for PR & Marketing

    iPressroom provides companies such as Yahoo!, Target, Toyota, Epson, Xerox, UCLA, and many others, with the ability to CREATE, MANAGE, INTEGRATE and PUBLISH their latest news and DISTRIBUTE that same information to their targeted audiences. Our clients can now reach traditional media and all the social media outlets available like Facebook, Twitter, and YouTube, from one place: your online newsroo... learn more about Online PR

    VISIT WEBSITE
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Frequently Asked Questions

  • Who Can Use PR Software?

    Public Relations Software can be used by PR agencies, brands, individuals, reputation management firms, digital marketing agencies, PR managers, In-house PR teams, crisis communication teams, large enterprises, small businesses, online businesses, political parties, etc.

  • How Does a PR Software Work?

    PR software is a 360-degree application that assists PR managers in their daily operations. From content management to reputation analytics, PR tools provide necessary modules and insights that PR people need to work smoothly. PR applications offer customized dashboards to visualize all PR activities on a single screen along with their key performance metrics. With one click PR managers can get valuable analytics and insights for each ongoing activity. Public Relations software is also designed to help you in PR content management activities such as editing videos that will be posted on social media, grammar and syntax correction, suggesting to eliminate offensive words before posting, and editing content to meet the social media word limit requirements.  PR software can monitor the web to track all mentions about a brand or an individual. It can find journalists, influencers, blogs, platforms, social media pages, etc. relevant to a brand's niche and can help brands in outreach activities with such connections. Its competitive intelligence module can track, and compare your key competitors' activities and popularity quotient. PR software raises timely alarms regarding any slanderous campaign, fake news, or negative publicity against a brand or individual so that quick remedial action can be planned. It handles press coverage, release, and distribution in liaison with authoritative media contacts.  

  • How to Evaluate Key PR Performance Metrics for Campaign Success?

    The success of your PR campaign depends on the overall performance of the PR activities on various media platforms. However, the intensity, difficulty, weightage, and effect of PR campaigns are different for each media type. For instance, PR activity is easy on your own website, blog, newsroom, paid media channels, ad partners, etc. that are controlled by your in-house team or PR agency. This equation changes as soon as you strive for PR metrics evaluations for shared media channels such as your page on social media platforms such as Facebook, LinkedIn, Twitter, or Instagram (though the content is in your control comments are not). Performance Metrics obtained from independent media PR (not in your control) such as your brand's analysis by bloggers, free media, journalists, influencers, review sites have more weightage and effect on overall PR evaluation. Brands should track KPIs for PR separately for different media types (owned, shared, independent) and map them together to evaluate the campaign's success. You can use PR software to monitor and measure KPIs such as reputation metrics, trust factors, relation metrics with influencers, customers, press, and communities, search engine visibility, social media engagement, leads generated by PR, earned partnerships, and media relations, etc.

  • What Are the Best PR Software Solutions?

    The best public relation software offers quality services, robust campaign tools, 24/7 support, cost-effective and flexible price plans, easy upgrades, and accurate PR metrics measurements Some of the best PR software listed by GoodFirms include Cision, BuzzStream, Outbrain, Brand24, Prowly, Babbler, Muck Rack, Prezly, etc. 

  • How Much Does PR Software Cost?

    The average prices for the best PR software range between $20 to $200 per month per user. The prices may vary based on the features, quality, subscription type, users allowed, and a number of monitored platforms, contacts, emails, etc.  PR software such as Ninja Outreach costs $119 per seat per month, Prowly comes for $189 per month for two user plans. You can get BuzzStream at $24 per month and Brand24 at $49 per month. Releasd comes at $249 per month. You can also try limited features free PR software such as Supernewsroom

  • What Integrations You Should Look For in a Public Relations Software?

    PR software integrations that increase the functionality of PR management software solutions include contact management software, Digital asset management software, Social Networking Software, CRM software, etc. 

Resources for Public Relations Software