The 6 Best Free and Open Source SEO Software Solutions

Search Engine Optimization (SEO) is vital to businesses today. It is a fundamental process for generating customers. Marketers rely more on SEO Software Suitesto stay ahead of their competitors.

The trend of AI-based enterprise SEO technology is in. Tech-driven solutions and tools facilitate everything, from Siri to Alexa to Google Home.

Earlier, SEO was merely related to sharing links to get a wider reach. However, automated software programs have enhanced the pace and opportunities for marketers to explore new horizons of search engine marketing. Google Search Console has brought a new revolution in the SEO industry.

This article will allow you to understand more about SEO tools and learn about some powerful free and open-source SEO software solutions that can bring the best out of all businesses.

SEO Software – A Quick View!

SEO involves optimizing a website’s content to match users' search intent. Your website’s indexing by search engines depicts how valuable the contents are for users, and the retention rate confirms how long they are sticking to your site. Search engine marketing and social media marketing are supportive pillars of basic SEO activities that help in the overall development of a web project, finding measures of analysis, and analyzing its progress.

Users always appreciate easy-to-download or quickly installable software which is constantly upgraded. The reporting procedure that comes with it is exceptional.

In addition to backlink tracking, keyword analysis, and trend analysis, the SEO software program identifies the best possible strategies to improve your website's search relevance.

Many online tools offer webmasters a broad industry analysis and competitor data. SEO software tools are the backbone of organizations' product and marketing teams. They save the time and effort of SEO experts by identifying the key aspects that could help generate higher rankings on search engines.

Some software solutions offer paid search or search advertising facilities and optimization tools. Search advertising tools analyze conversion metrics, pay-per-click (PPC) advertising, and ad placement. However, some free SEO software programs also yield the desired results.

Important Constituents of an SEO Software Program

Any SEO software solution should cover the following features:

  1. Universal Search Analysis
  2. Keyword Rank Tracking
  3. Keyword Opportunity Research
  4. Content Optimization Recommendations
  5. Site Crawling Functionality
  6. Page Reporting and Recommendations
  7. Backlink Analysis
  8. Analytics Integration
  9. Technical SEO Crawling and Recommendations
  10. Social Media Metric Tracking

An Efficient and Effective SEO Software

SEO software is rated based on its efficiency. It should be at the least able to perform the following functions;

  • Analyze a website's content by providing data & suggestions for improvements within SERPs.
  • Produce historical reports based on optimization-related metrics.
  • Focus on improving the free and organic search engine listings.

Key Benefits of using the SEO Software

Google, Bing, and AOL are the leading search engines that rule the entire search market. Content published on different internet-based channels goes through a proper evaluation process called indexing. When the search engines approve it, it gets ranked based on factors like user-oriented, readable, link quality, image, video, audio quality, authenticity, and recent market trends.

Search Engine Rankings matter to businesses a lot. The higher the ranking a business website possesses, the higher the possibility of trade it could retain. Web visitors will more preferably check it, and so its chances of getting business will improve.

The basic rule of nature is that what ranks first will be the best. Customers start checking out the number of search engine page results displayed between 1 and 10 and choose the most suitable business, opportunity, product, or service for them. The research process continues in descending order, and the customers select the preferred web solution according to their needs and budget.

Customers are also provided with a good list of SEO software solutions utilizing the best keywords and search results, which could benefit them by upgrading the level of their web projects and leading the market competition.

Let us check the key benefits of leading SEO software solutions.

  1. The software optimizes your website to perform best on the SERPs.
  2. It researches the best key phrases for targeting in the search marketing efforts.
  3. It stays updated with all changes in search engine algorithms.
  4. It provides comprehensive reports on website ranking and performance.
  5. It researches the competitor’s keywords and strategies.

Recent Trends in the SEO Software Market

According to Statista research, search engine marketing expenditures in the US alone are projected to reach around $80 billion annually by 2020. The study shows that over 60% of brands manage their SEO campaigns using a third-party software solution. The enterprise SEO technology market has become a big business today. Check out the pie chart below to learn about the technology most users use to manage their SEO projects. 

Local SEO Software Market

The local SEO software market is also expected to grow by +14.83% during 2019-2024. This type of software is generally used to promote the products or services of a company to its potential local customers. This software tool also allows users to identify, organize, and analyze keywords and advance their search engine rankings. Such software programs are accurate, scalable, and faster. They give you deep insight into the keyword density system, real-time keyword ranking, and ROI presentation.

The local SEO market segmentation covers two categories for which the relevant type of software deployment can proceed further:

Market Segmentation by Type: Cloud-based and On-premises software deployment.

Market Segmentation by Applications: Small and Medium-sized Enterprises (SMEs) and Large Enterprises.

Why Marketers Prefer Free and Open Source SEO Software?

Many small—to medium-sized businesses prefer using open-source SEO software programs. Most of them are free software solutions that are easy to use. Communities of hundreds and thousands of programmers constantly contribute to enhancing the software. The full codebase of those open-source websites is made available to the users for editing, thereby offering total flexibility.

Marketers prefer open-source SEO software solutions for the following reasons:

  1. All open-source platforms remain up-to-date with Google's ever-changing requirements and algorithms better and faster than a proprietary platform. The cost to match most patches/updates released to address Google's new requirements is minimal or almost free.
  2. Open-source SEO software programs are more portable than others. They are easy to set up and give acceptable results. The free version of the software provides enough traction for evaluating the app.
  3. Theopen-source SEO programs are fully editable. Unlike proprietary solutions, no part of the code or database of these software programs is signed under any commercial license.
  4. Most open-source software programs have multilingual support, so users need not worry about language restrictions. These programs also have flexible plans, and their settings can be adjusted quickly.

Now, let us check out some of the powerful free and open-source SEO software programs that will help you advance your SEO campaigns and benefit you in the long term.

Below is a thorough comparison report to help you determine which software will best meet your SEO requirements.

Now, let us check all these software programs in detail.

1. SEOPanel

Award-winning open-source SEO software - SEO Panel provides an excellent tool kit for managing your website's search engine optimization. It is free software available under the GNU GENERAL PUBLIC LICENSE V2. The software was released in January 2010 and became the Most Promising Open Source Project in 2011 at the Open Source Awards.

Highlights:

  • SEOPanel accompanies the most reliable 'old-school' concept of automatic directory submission, which is hardly adopted anymore by most SEO companies.
  • The most significant feature of SEOPanel software is its SEO plug-ins. These plug-ins can be added to the SEO panel to extend the features according to your requirements.
  • It supports an astonishing keyword position checker, rank checker, sitemap generator, Meta tag generator, backlink checker, and site auditor tool.
  • It supports 30 languages and ensures a report-sending feature.

(Source: SEOPanel)

2. Pipulate

Pipulate is a fantastic, free, and open-source SEO software program designed to let users check and investigate data against URLs, keywords, and anything else that is trending. It is licensed under the MIT License and works on Mac, Windows, or Linux desktops.

Highlights:

  • Pipulate SEO tool directly investigates position checks, site crawls, and API-hitting lookup jobs in Google Docs.
  • It supports scheduling analysis.
  • In addition to analyzing SEO and Social media-related factors, it also covers Python functions.
  • It facilitates awesome UI.

(Source: Pipulate)

3. SERPOSCOPE by Serphacker

One of the leading free and open-source SEO software, SERPOSCOPE excels at rank tracking, which monitors a website’s ranking in Google. It runs on Windows, Mac OSX, and Linux and is licensed as per MIT licensing. It helps improve your website’s SEO performance.

Highlights:

  • Serposcope software allows unlimited keywords and website tracking.
  • It facilitates competitor tracking, local and custom search, and user account management.
  • It is designed to run on a desktop PC or server flexibly.
  • It provides proxy and captcha support.
  • It only requires Java and facilitates easy setup with a one-click installer.

(Source: Serposcope)

4. Matomo

Matomo is a premium web analytics platform that fully respects the user’s privacy. It is a free and open-source web analytics tool with 100% data ownership. It is reliable, secure, and customizable, and it is GDPR compliant.

Highlights:

  • Matomo claims 100% data accuracy.
  • It evaluates and performs enhanced SEO features.
  • It analyzes Heatmaps, Sessions Recordings, A/B Testing, Funnels, Goals, and Form Analytics.
  • It is currently used over 1.4 million websites across 190 countries.
  • It respects user privacy and provides roll-up reporting.

(Source: Matomo)

5. OpenSEO

OpenSEO is a free and open-source tool for evaluating your website. Users call it a must-have Chrome Extension to monitor the health of their web properties. It supports over 30 languages and 1 SEO extension for Chrome.

Highlights:

  • It shows the web rank and SEO stats of the current web page.
  • It gives quick access to Geo IP Location, backlinks, indexed pages, cached pages, socials, Whois, Alexa, etc.
  • It shows site security information that top security advisors like McAfee Site Advisor rate.
  • The latest version, 9.6.0.0, was last updated on April 10, 2017.

(Source: OpenSEO)

6. SEER’s SEO Toolbox

SEO Toolbox is a free and open-source initiative by SEER Interactive. The software provides outstanding service and innovation in SEO, PPC, and Analytics. Wil Reynolds established the company in 2002, and it is focused on helping people solve their problems on the web.

Highlights:

  • The Seer’s SEO Toolbox claims it is a one-of-the-best tool for marketers, not programmers.
  • It is a spreadsheet-based tool where mash-ups can be easily created.
  • All the people working on similar tools can function as a team on the same doc.
  • It facilitates faster analysis for visits, bounce rates, and goal conversions.
  • It calculates metrics based on backlink analysis.

(Source: Seer’s SEO Toolbox)

We have included another software for discussion under the SEO software solutions category: SEMrush. SEMrush is a popular software that is leading the market today. It is a promising solution for SEO companies and entrepreneurs in digital marketing. Let us check it in detail to have more information.

SEMrush

SEMrush is an all-in-one marketing toolkit offered to digital marketing professionals. It was developed for enterprises and e-commerce businesses that aim to boost their stores' online progress. The SEMrush software is used by over 4 million users worldwide as a ‘Software-as-a-Service’ digital marketing and analysis tool.

(Source: SEMrush)

Features:

  • SEMrush is a cloud-based, SaaS, and web-based software that efficiently operates on Windows, Mac, Android, and iPhone/iPad platforms.
  • It is the best software solution for small, medium, and large businesses and offers monthly and annual subscription facilities.
  • It facilitates the best multi-domain support across the board.
  • Customized real-time report generation facility.
  • It conducts a deep link and backlink analysis with phenomenal SERP ranking tracking.

MOZ Pro, Ahrefs, SE Ranking, SpyFu, Serpstat, Mangools, Advance Web Ranking, MOZ Local, etc., are other popular SEO Software solutions available in the market. You can freely share your reviews here if you have already used one from the above software.

Conclusion:

Experts state, “SEO is as unpredictable as a hurricane.”

So, when your strategy and planning seem to fall behind, SEO Software takes up the charge.

The future of SEO lies in rapid analysis and quick results for improving SERPs. 47% of visitors do not wait longer than 2 seconds for a page to load. Still, they can only do so if exceptional quality and informative content is presented to retain their interest. However, the bounce rate will increase with the web page's loading time.

Natural Language Processing (NLP), Artificial Intelligence (AI), Machine Learning (ML), and User Experience (UX) are becoming the major transforming factors in the new era’s Search Engine Optimization approach. Visual and voice searches are expected to rise by 50% by 2020.

So the bottom line is, “A lucrative solution it is to utilize SEO software. It makes you quickly turn your audience with all the positive efforts & practices.”