AMZ Prep

A global Amazon brand aggregator was scaling faster than their logistics network could keep up. Their model depended on acquiring consumer brands and bringing them up to a consistent fulfillment standard quickly. The problem was that each acquisition brought another 3PL

relationship, another set of shipping rates, another reporting system, and another capacity ceiling. 

Their network of small prep centers and 3PLs had run out of room. Using almost all of their combined warehouse capacity still was not enough. They needed a single partner with the scale, technology, and global reach to consolidate everything without losing reliability. 

AMZ Prep became that partner. The aggregator moved their entire portfolio to a single AMZ Prep relationship, gaining: 

Global shipping capability across North America and beyond 

Real-time operational visibility through AMZ Prep's proprietary software Consistent prep quality across all acquired brands 

Advanced analytics reporting that gave leadership accurate daily activity data One account relationship instead of a fragmented provider network 

The results in 2022 alone: 90% revenue growth, portfolio expansion to over 22 brands, and 100,000 orders fulfilled through Amazon.ca. 

The growth was not just from higher volume. It came from operational consolidation removing the friction that had been slowing the aggregator down at every stage from onboarding new acquisitions to processing returns. AMZ Prep's tech stack gave the aggregator's leadership team something they had not had before: a single, accurate view of what was happening across every brand in real time. 

This case study is one of the clearest examples of what happens when omnichannel fulfillment infrastructure catches up with acquisition pace. 

Tony Robbins is a globally recognized entrepreneur and life strategist with more than 50 million people impacted across 100 countries. When the COVID-19 pandemic forced his live events online, his team needed a fulfillment partner who could execute flash fulfillment at scale getting physical products into consumer hands during a live virtual event to create a blended real-world experience. 

The brief: ship thousands of orders to customers across North America within a defined delivery window timed to an online event. 

AMZ Prep is one of a small number of fulfillment partners in Canada with the infrastructure and team to handle this type of operation. The AMZ Prep team worked directly with Tony's team to diagnose the shipment size and complexity, allocate warehouse capacity in advance, and build a dispatch plan that would hold under the pressure of a real event window.

On the day of the shipment, there were no unexpected problems. 13,000 orders shipped in under 48 hours with a 99% on-time delivery rate. Shipping costs came in 32% lower than competing quotes. Tony Robbins' team had confidence in the operation from start to finish, and the partnership has continued. 

Flash fulfillment is a fundamentally different challenge from standard e-commerce fulfillment. There is no room for slow receiving, labeling errors, or carrier delays. AMZ Prep's dedicated truck network, VIP freight status with Amazon, and experienced warehouse team made it possible to absorb that volume without disruption. The result spoke for itself and the relationship continues for future events.

Born Simple is a US-based food and supplement brand making protein-packed, shelf-stable meals for busy consumers. They were shipping inventory to Amazon fulfillment centers using Amazon's Small Parcel Delivery (SPD) service. At $23.01 per cubic foot, the cost was significant and climbing every month. 

The team ran the numbers and started exploring alternatives. That led them to Middle Mile shipping and to AMZ Prep. 

The switch was not a small test. Born Simple moved 4,049 units via Middle Mile through Q3 across four separate shipments, each going to multiple Amazon fulfillment centers. AMZ Prep analyzed their shipping volumes, mapped the fulfillment center distribution, and walked the Born Simple team through exactly how the cost savings would work before the first shipment went out. 

Here is what the numbers looked like across those four shipments: 

• Shipment Units Centers Total Cost Rate per ft³ 1 July 26 640 6 FCs $806.25 $9.30/ft³ 2 Aug
• 20 520 $853.65 $10.11/ft³ 3 Aug 20 685 6 FCs $812.00 $9.37/ft³ 4 Sep 25 2,204 6 FCs
• $2,050.25 $5.64/ft³ Total saved $8,944.27 63% avg reduction 

These were real commercial shipments under standard business conditions, not promotional runs. 

Beyond cost, Born Simple gained predictable per-shipment pricing, better visibility into their logistics spend, and an AMZ Prep team they could treat as a strategic partner. The savings have been reinvested into inventory, marketing, and product development.

AMZ Prep's Middle Mile infrastructure is designed for health, wellness, and supplement brands that need temperature-appropriate handling, multi-center routing, and consistent turnaround. Born Simple is one example of what happens when a brand stops treating FBA shipping as a fixed cost and starts treating it as something to optimize. 

437 is a Toronto-based activewear brand worn by Jennifer Lopez, Bella Hadid, and Kendall Jenner. Founded in 2017 by Hyla Nayeri and Adrien Bettio while finishing their final year at Queen's University, the brand started by shipping swimwear from a basement. By the time they came to AMZ Prep, fulfillment had become the main thing holding their growth back.

The problem was straightforward. Cross-border fees, slow delivery times, and logistics complexity were eating into margins. Black Friday and Cyber Monday were stressful instead of profitable. And their wholesale expansion into the US was running into high per-unit costs that made the economics difficult. 

AMZ Prep stepped in as a full fulfillment partner, not just a shipping vendor. The team worked with 437 on warehouse placement, carrier routing, and branded packaging that matched the brand's identity. Orders moving from Toronto to Vancouver now arrive in 24 hours via Skip Air. The brand now operates out of two AMZ Prep facilities such as Toronto and Texas with California expansion planned next. 

Results from the partnership: 

• Shipping cost reduction of 25–30% per package 
• Dollar savings of up to $4 per package 
• 48-hour coast-to-coast delivery across Canada 

All SLAs met through peak season (Black Friday, Cyber Monday, Boxing Day) Zero late wholesale vendor shipments, full spec compliance 

US operations live in Texas with California to follow 

Hyla summed it up: a customer in Vancouver told her she received her order within 24 hours from a Toronto brand. That moment made the partnership real. 

AMZ Prep also developed fully branded custom poly mailers and promotional inserts for 437, ensuring that the unboxing experience matched the brand's premium positioning. Fulfillment became part of the 437 customer story, not just the back-end.