Ascend GTM

Ascend GTM is an AI marketing operator practice for PE-backed B2B SaaS companies. Led by Mishaal Murawala, who previously led marketing at TCP Software (Providence Equity), MacroFab (Edison Partners), and Tektronix (Fortive), the practice installs and runs go-to-market systems rather than delivering advice decks. Work is scoped as fixed-price sprints and handed back to your team running. Four core systems get fixed: attribution (end-to-end traceability from click to closed-won), pipeline reporting (forecast models driven by live conversion data), demand engine (paid, outbound, and content rebuilt around what actually converts), and RevOps wiring (CRM cleanup, lead scoring, and routing). Every engagement starts with a 30-minute working session on your live funnel to name the first fix.