The founders Maximilian Hecke and Matthias Neumayer share an unusual career path:
Hecke, who actually studied political science, started his advertising career at Ketchum Publico, started out as a musician in his early 20s, founded a sound branding agency in 2014 and licenses his music for international brands and TV shows in Europe and the USA.
Neumayer, at this point finished his law and film studies and at the same time won prizes as a director on the festival stages of Europe. Before joining Y&R, he founded his first film production company in 2013. In 2016 he began teaching as a lecturer in Strategic Brand Management.
In the same year the two decided to join forces and from now on appear under the agency brand beatframes.
