Better Collab

Better Collab is an influencer marketing agency that treats creator campaigns as an operations problem, not just a creative one. We work with retail, food, lifestyle and consumer brands across India to design campaigns that drive measurable outcomes: store footfall, pre-bookings, reviews, app installs and sales.

Over the years we've partnered with brands including Hamleys (Reliance Brands), Unicorn Stores, iPlanet, Redmi, AirAsia, Campus Shoes, Dr. Vaidya's, Aramya, Krispy Kreme and Hawkins, across categories from consumer electronics and travel to footwear, fashion, wellness and F&B.

Our work spans multi-city store-visit campaigns for Apple Premium Partners, product launches and pop-up activations, community-led events with collector groups, and always-on creator programs for restaurants and D2C brands. We handle the full cycle: creator discovery and vetting, tiered budgeting across barter, micro, mid and top-tier creators, script writing in regional languages including Hindi, Hinglish, Gujarati and Marathi, compliance checks on pricing and offer claims, on-ground coordination and reporting.

What sets us apart is the technology behind the work. Better Collab is also building a SaaS platform for influencer marketing, and our agency is where every tool gets tested first. That means our campaigns run on structured creator databases, automated tracking and systematic QA, so brands get speed and accuracy that manual agency workflows can't match.