BIG FISH PR

BIG FISH PR is an award-winning boutique public relations agency specializing in technology, smart home, consumer products, AI, robotics, travel, lifestyle, and innovation-driven brands. Headquartered in Boston, BIG FISH PR helps emerging startups and established global companies build visibility, credibility, and long-term brand authority through strategic earned media campaigns and integrated communications programs.

For over two decades, BIG FISH PR has managed national and international PR campaigns for brands across the U.S., Europe, and APAC. The agency has worked with leading companies and products including Amazon Ring, Blink, Alexa, airlines, and numerous CES exhibitors, securing impactful media coverage across top-tier outlets including Forbes, CNN, CNBC, Bloomberg, Fast Company, USA Today, CNET, The Verge, Wired, and TechCrunch.

BIG FISH PR takes an earned media-first approach that combines strategic storytelling, media relations, executive visibility, thought leadership, influencer engagement, product launch campaigns, and corporate communications to drive measurable business results. The agency has deep expertise in consumer electronics PR, smart home technology, SaaS, mobility, aviation, sustainability, security, safety, and emerging technology sectors.

The agency understands that public relations has evolved beyond traditional media impressions. In today’s AI-driven search landscape, placements in trusted media outlets, reviews, and industry publications increasingly influence visibility across generative AI platforms including ChatGPT, Gemini, Claude, Copilot, and Perplexity. BIG FISH PR helps clients strengthen discoverability through Generative Engine Optimization (GEO), building the authoritative digital footprint AI systems rely on when surfacing brands, products, and expertise.

By combining earned media, executive thought leadership, strategic messaging, and GEO-focused communications strategies, BIG FISH PR helps brands build awareness, credibility, and long-term influence in an increasingly AI-powered world.