Bilberrry

SEE International is a global nonprofit organization dedicated to connecting volunteer humanitarian eye surgeons with communities in need around the world. For decades, SEE has worked tirelessly to restore sight, improve quality of life, and strengthen local medical infrastructure. After successfully redesigning and developing their website to better represent their mission and programs, we were invited to tackle one of the organization’s long-standing wishlist items: building a suite of applications to support their volunteer medical staff both at home and abroad.

The project resulted in a duo of interconnected applications designed to address critical operational and storytelling needs. The first application focuses on care coordination, enabling SEE staff to efficiently schedule volunteer missions, manage patient treatment plans, track surgeries, and communicate seamlessly across multiple locations. This system ensures that resources are used effectively, patients are prioritized appropriately, and teams in the field and at headquarters remain in sync.

The second application emphasizes documentation and storytelling. Volunteers can easily record patient experiences, capture before-and-after outcomes, and share insights and success stories with the organization and broader community. This not only helps SEE measure the impact of their work but also amplifies the human stories behind each mission, fostering awareness and support for their global efforts.

Together, these applications empower SEE International to operate with greater efficiency, transparency, and impact. By streamlining administrative workflows and preserving the narratives of the lives they touch, SEE can focus on its core mission: bringing sight to those who need it most, wherever they are in the world.

WomenStrong International is a global nonprofit dedicated to moving power, resources, and decision-making into the hands of women-led organizations around the world. Their innovative approach to philanthropy centers women leaders, taking direction directly from their partners to ensure funding and support creates meaningful, lasting change in local communities.

Prior to our collaboration in 2024, the organization’s digital presence struggled to communicate the scope and impact of their work. A confusing sitemap, rigid template constraints, and text-heavy layouts obscured their unique approach, making it difficult for visitors to understand the transformative work being carried out on the ground.

Our team partnered with WomenStrong to completely reimagine their digital experience, creating a custom-branded, highly intuitive website that reflects the organization’s mission and values. We built a new design system and component library that allow for flexible, visually engaging layouts while maintaining brand consistency across all pages. Every aspect of the site was crafted with purpose — from the refined, impactful copywriting that tells the story of WomenStrong’s global impact, to the custom WordPress development that ensures performance, scalability, and ease of content management for the nonprofit team.

The result is a digital platform that doesn’t just display information — it amplifies the voices of women leaders, celebrates the communities they serve, and clearly communicates the power and opportunity inherent in WomenStrong’s approach to philanthropy. The site now serves as both a tool for engagement and a reflection of the organization’s commitment to meaningful change, helping visitors, donors, and partners alike understand and participate in their mission.

The Outpost project encompassed a full rebrand and digital transformation in partnership with Outpost, formerly known as Semi-Stow, as they prepared for their Series A funding. The goal was to create a digital platform that reflects their evolving brand identity while providing a practical, user-friendly experience for truck drivers and fleet operators.

The new Outpost website is designed to make it simple for drivers to find and reserve freight parking, seamlessly integrating with their CRM and operational systems to ensure real-time accuracy and efficiency. To support both brand expression and functional needs, we developed a flexible, component-based design system guided by their updated brand guidelines. Bold color blocking, striking typography, and aerial photography combine to communicate Outpost’s position as a tech-forward innovator in an industry traditionally slow to adopt new technologies.

Beyond visual design, the project focused on scalability and usability. The modular architecture allows the site to evolve alongside Outpost’s business, accommodating new features, campaigns, and operational updates with minimal friction. Every design decision prioritized clarity, accessibility, and engagement, ensuring that users—from individual drivers to large fleet operators—can interact with the platform effortlessly.

Our collaboration continues as we expand and refine Outpost’s digital experience, supporting their growth trajectory and reinforcing their status as a leader in modernizing freight parking solutions. The project ultimately delivers a dynamic, future-ready platform that blends operational efficiency with a compelling, technology-driven brand presence.

The Brighton Jones project centered on designing and developing a comprehensive, scalable digital platform to support the wealth management firm’s ambitious growth objectives. Recognized as one of the fastest-growing firms in the country, Brighton Jones manages over $8.5 billion in assets and is driven by a clear mission: to help clients live richer, more meaningful lives. To reflect this ethos and support the firm’s expanding business, we collaborated on a website redesign that not only communicates their expertise and client-first approach but also functions as a powerful marketing and engagement tool.

Our approach focused on creating an experience that balances sophistication with accessibility. The new site was designed to articulate Brighton Jones’s unique value proposition while simplifying complex financial services for prospective clients. Every design decision was guided by the need to foster trust, highlight thought leadership, and provide intuitive navigation for users across devices.

Beyond aesthetics and usability, the platform was built with scalability at its core. Modular components, flexible content structures, and a robust backend ensure that the website can grow alongside Brighton Jones, accommodating new offerings, campaigns, and client engagement strategies over time. The redesign supports robust marketing initiatives, enabling the firm to reach new audiences, highlight key insights, and reinforce its position as a leader in wealth management.

Ultimately, the project delivered more than just a website—it provided Brighton Jones with a dynamic digital foundation that enhances brand presence, strengthens client relationships, and positions the firm for sustained growth in a competitive financial landscape.

The Washington Apple Commission is the global voice behind one of the Pacific Northwest’s most iconic exports—fresh Washington apples. Responsible for marketing apples in more than 30 countries and serving as the leading domestic authority on apple education, the Commission plays a critical role in shaping how the world discovers, understands, and experiences Washington-grown fruit.

To match that scale and influence, the organization needed a digital presence that could do more than inform—it needed to inspire. Partnering on a major brand refresh, we reimagined the Commission’s identity and online experience to bring the world of apples to life in a way that feels vibrant, modern, and unmistakably Washington.

The new brand system draws from the richness of the orchards themselves—bold color, natural textures, and expressive typography combine to create a visual language that feels both premium and approachable. This foundation carries through to a fully redesigned website that balances storytelling with utility, elevating everything from grower insights and export resources to recipes, varietal education, and nutritional content.

The experience was designed with a global audience in mind, ensuring clarity, flexibility, and cultural adaptability across markets. A streamlined information architecture makes it easy for users—from international buyers to everyday consumers—to navigate complex content, while immersive visuals and dynamic layouts showcase the quality and diversity of Washington apples at every touchpoint.

The result is a beautifully branded, content-rich platform that reflects the scale, pride, and personality behind Washington’s apple industry—positioning the Commission as both a trusted resource and a compelling global ambassador for the fruit it represents.

Creative West (formerly WESTAF) is a nonprofit organization dedicated to strengthening the arts ecosystem across the United States—supporting artists, cultural institutions, and public agencies through funding, advocacy, and infrastructure. At the center of its digital initiatives is the Public Art Archive, a global platform built to document, preserve, and expand access to art in the public realm.

Public art lives everywhere—embedded in city streets, civic landmarks, university campuses, and parks—but the data behind these works is often siloed, inconsistent, and difficult to access. The Public Art Archive was conceived as a unifying layer: a centralized, open platform designed to aggregate and standardize collections from thousands of disparate sources, transforming fragmented records into a cohesive, searchable cultural resource.

Partnering with Bilberrry, Creative West set out to reimagine the platform from the ground up. The engagement focused on a full-scale product transformation—redefining the information architecture, elevating the user interface, and rebuilding the system to support robust discovery at scale. The new experience prioritizes clarity and exploration, pairing an editorial, gallery-like aesthetic with powerful tools for filtering, geospatial browsing, and deep collection search.

Under the hood, the platform was engineered for performance and extensibility, integrating seamlessly with the existing collection management system while introducing a flexible framework capable of supporting continued growth. Advanced mapping capabilities allow users to navigate public art geographically, while enriched metadata and improved taxonomy create more meaningful connections across artists, collections, and locations.

The result is a refined, future-ready platform that brings public art into sharper focus—enabling curators, researchers, artists, and the public to explore tens of thousands of works through a unified, intuitive interface. It positions the Public Art Archive not just as a repository, but as a living cultural network—expanding visibility, access, and engagement with public art on a global scale.

Sands Investment Group (SIG) came to us at an inflection point. With a new brand, an expanded service offering, and rapid national growth, their existing digital presence at signnn.com no longer reflected the scale or sophistication of the business. The launch of sandsig.com wasn’t just a replatform—it was an opportunity to reimagine how brokers, clients, and investors interact with listings and data in a modern commercial real estate environment.

We approached the engagement as a full-stack transformation, aligning brand, product, and technology into a single, cohesive platform. At the core was a need for scalability: SIG’s inventory, broker network, and service lines were all growing quickly, and the website needed to keep pace without introducing operational friction.

From a UX perspective, we focused on streamlining the listing experience. Commercial real estate data is inherently complex, so we designed intuitive browsing and filtering systems that make it easy for users to discover opportunities, evaluate assets, and take action. Listings were elevated into rich, structured experiences—combining clear data hierarchies, high-quality visuals, and contextual insights to support faster, more informed decision-making.

The visual language brought SIG’s new brand to life in a bold, confident way. Strong typography, a refined color system, and disciplined layouts create a sense of clarity and momentum, while flexible components ensure consistency across an ever-expanding set of pages and content types. The result is a brand-forward experience that feels as dynamic as the business itself.

Under the hood, we built a tightly integrated platform that connects seamlessly with SIG’s back-office systems. Listings, broker data, and internal tools are synchronized in real time, reducing manual overhead and ensuring accuracy across the ecosystem. This integration transforms the website from a static marketing layer into a living, operational hub for the business.

The end result is a scalable digital platform that unifies brand and functionality—streamlining listings, enhancing usability, and supporting SIG’s continued growth. Sands Investment Group now has a website that doesn’t just showcase their business, but actively powers it.

Partners for Public Good (PPG) launched with a clear and ambitious mandate: to make government work better for the people it serves. Emerging from years of hands-on research and fieldwork at Harvard Kennedy School’s Government Performance Lab, the organization needed a digital presence that could translate deep operational expertise into an accessible, credible, and action-oriented platform.

We partnered with the PPG team at a pivotal moment—transforming a newly independent, non-partisan nonprofit into a fully realized digital brand. The challenge was twofold: articulate a sophisticated, systems-level approach to government reform, while ensuring the experience remained clear and engaging for a broad audience of public sector leaders, policymakers, and partners.

Our process began with distilling PPG’s core narrative. After years of collaboration with over 200 local and state governments across North America—and the successful creation of the Procurement Excellence Network—the organization had a wealth of insights, methodologies, and proof points. We translated this depth into a structured content architecture that highlights impact, showcases programs, and guides users through complex ideas without overwhelming them.

Visually, the design strikes a balance between institutional credibility and modern clarity. A restrained but confident aesthetic—anchored by strong typography, purposeful color, and thoughtful spacing—creates a sense of authority while remaining approachable. Custom components and flexible layouts were developed to support a wide range of content types, from research and case studies to network initiatives and thought leadership.

On the technical side, we built a fully custom website that empowers the PPG team to scale. A modular system allows for easy content management and future expansion, ensuring the platform can grow alongside the organization’s reach and influence.

The result is a digital foundation that reflects both rigor and mission. Partners for Public Good now has a website that not only communicates its vision, but actively supports it—turning years of research and collaboration into a clear, compelling resource for governments working to better serve their communities.

Snohomish County Public Utility District came to us with a familiar challenge: a large, legacy website that had grown organically over more than a decade—dense, fragmented, and increasingly misaligned with the needs of modern users. As the second-largest publicly owned utility in Washington state, serving hundreds of thousands of electric and water customers, the stakes were high. This wasn’t just a redesign—it was a critical infrastructure touchpoint that needed to work flawlessly for a diverse, utility-dependent audience.

We approached the project as a full-scale transformation, starting with a deep audit of the existing ecosystem. Thousands of pages were evaluated through analytics, stakeholder interviews, and user research to understand what customers actually needed: fast access to outages, billing, service requests, and essential information—often under time-sensitive conditions. From there, we restructured the entire information architecture, simplifying pathways and prioritizing high-frequency tasks.

The design direction centered on clarity, accessibility, and trust. We introduced a clean, modern visual system that balanced civic responsibility with digital usability—elevating typography, introducing intuitive iconography, and creating consistent UI patterns across the experience. Every interaction was designed to reduce friction, whether a customer was reporting an outage on mobile or managing their account on desktop.

On the backend, we delivered a robust, scalable platform that empowered internal teams to manage content efficiently. Flexible components and a modular design system allowed Snohomish County PUD to evolve the site over time without compromising consistency or performance.

The result is a streamlined, customer-first digital experience that transforms complexity into clarity. What was once a sprawling, outdated website is now a focused, accessible platform—one that reflects the essential role Snohomish County PUD plays in everyday life, while meeting the expectations of today’s digital users.

Overview

GoFundMe.org is the independent 501(c)(3) charitable arm of GoFundMe. While backed by one of the most recognizable platforms in digital fundraising, the nonprofit lacked a visual identity and cohesive digital presence to match its mission.

Design Challenge

GoFundMe.org launched without a defined brand system or meaningful UX foundation. The experience was so minimal that users often questioned its legitimacy—an especially critical issue for a donation-driven platform where trust is paramount.

From a design perspective, the challenge was twofold:

• Establish a credible, emotionally resonant brand that signals trust and impact

• Create a digital experience that clearly communicates purpose, hierarchy, and relationship to GoFundMe—within seconds

The solution needed to feel native to the GoFundMe ecosystem, while giving GoFundMe.org its own distinct presence and authority.

Brand System

We built a modern, flexible identity system grounded in clarity and trust.

• Visual Language: Clean typography, generous whitespace, and a restrained color palette create a calm, credible foundation. Subtle extensions of GoFundMe’s visual DNA ensure brand continuity without dependency.

• Color & Contrast: A refined palette emphasizes accessibility and hierarchy, guiding users through key actions like learning, վստահing, and donating.

• Typography: Contemporary, highly legible type choices reinforce transparency and professionalism across all touchpoints.

• Component System: Modular UI elements were designed for consistency and scalability, enabling the team to easily extend the system across campaigns and content types.

The result is a brand that feels both familiar and independent—purpose-built for a nonprofit context.

Experience Design

The website was designed to prioritize immediate clarity and frictionless navigation.

• Narrative-Driven Layouts: Each page is structured to answer core user questions upfront—what the organization is, how it works, and why it matters—before guiding users toward action.

• Content Hierarchy: Strong typographic rhythm and visual grouping create a clear scan path, ensuring key information is quickly digestible.

• Trust Signals: Design elements such as impact storytelling, structured content blocks, and clear associations with GoFundMe reinforce legitimacy throughout the experience.

• Streamlined Journeys: Reduced friction across navigation and interaction design allows users to move seamlessly from discovery to donation.

UI & Interaction

• Minimal, Focused Interfaces: Interfaces were intentionally simplified to remove noise and emphasize meaningful actions.

• Microinteractions: Subtle motion and feedback enhance usability without distracting from the core experience.

• Responsive System: A fully responsive design system ensures consistency and usability across devices.

• Performance-Conscious Design: Lightweight components and efficient patterns support fast load times—critical for engagement and trust.

Outcome

The new GoFundMe.org experience elevates the organization to the level of credibility and clarity its mission demands:

• A cohesive, scalable brand system designed for long-term growth

• A polished, modern interface that communicates trust at every touchpoint

• A streamlined, user-centered experience that makes giving intuitive

• A distinct yet connected identity within the GoFundMe ecosystem

Overview

Business Wire, a Berkshire Hathaway company, is one of the world’s “big three” newswire services and a global leader in press release distribution. Its platform serves millions of journalists, PR and IR professionals, and news readers every month.

Challenge

Business Wire initially engaged Bilberrry to improve the user experience for two critical audiences:

• Prospective customers researching press release distribution services

• Media professionals seeking relevant, timely stories

However, the existing digital ecosystem was fragmented across multiple applications and platforms, resulting in inconsistent user journeys, operational inefficiencies, and limitations in scalability.

Approach

What began as a website redesign quickly evolved into a full-scale digital transformation.

Over a 14-month engagement, Bilberrry embedded directly with the Business Wire team, working as a unified cross-functional partner. Together, we aligned stakeholders across marketing, sales, editorial, product, engineering, and security to rethink the entire digital experience.

Our approach focused on:

• Unifying multiple applications into a single, cohesive platform

• Streamlining workflows across internal teams

• Improving content discoverability for media users

• Creating a modern, scalable technology foundation

• Designing intuitive, user-centered experiences for both core audiences

Solution

We delivered a fully integrated digital platform that consolidates previously disconnected systems into one powerful customer experience. By harmonizing design, technology, and business processes, the new platform enables:

• Seamless navigation between marketing, product, and editorial experiences

• Faster, more efficient access to relevant news and content

• Improved performance, reliability, and security

• Greater flexibility to scale and evolve with business needs

Impact

The transformation modernized nearly every aspect of Business Wire’s digital presence, driving meaningful improvements across the organization:

• Enhanced user experience for both customers and media professionals

• Increased operational efficiency across teams

• Stronger alignment between business units and digital strategy

• A future-ready platform built for continuous innovation