Borders Perrin Norrander

Unlike almost all our competitors, we don't say "the work"​ comes first. Make no mistake, we believe wholeheartedly in the power of great creative, but what comes first at BPN is a thorough analysis of a client's industry, their business goals, their audience and that audience's behavior in today's world.

That's why, also unlike most agencies our size, we have a robust media team who help us clearly define the audience, their mindset and the best channels we can use to reach them. Sure, our CEO is a media veteran, but that's not why we operate this way. We do it for the most important reason of all - it works.