Overview

About Brand Force 5

Brand Force 5 is a small agency delivering big results. Based in Bergen County, New Jersey, we specialize in branding, identity design, advertising, and visual storytelling. Our award-winning work has been recognized by GDUSA, the Davey Awards, the Communicator Awards, and the NJ Ad Club.

With more than 25 years of experience working with global brands like Heineken, Bayer, Pfizer, Procter & Gamble, Trish McEvoy, and Calvin Klein and we bring big-brand thinking to businesses of all sizes. We combine strategy, creativity, and attention to detail to create identities, brochures, websites, and campaigns that stand out and resonate.

Every project is guided by our F.O.R.C.E. philosophy — Focused, Ownable, Relevant, Continuous, and Evocative — ensuring the work is meaningful, consistent, and built for long-term success.

What clients say

Review Analytics of Brand Force 5

Every review is verified through Goodfirms before it's published.

5.08 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 8 verified reviews · Updated October 2026
Brand Force 5 consistently delivers creative branding and design work with strong collaborative communication. Clients highlight the team's ability to translate initial concepts into polished, distinctive materials while maintaining direct access to principals and meeting tight timelines. The firm is noted for its affordability relative to output quality, genuine investment in client success, and capacity to help smaller businesses establish credible, competitive brand identities.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Brand Force 5
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What reviewers mention most

Daniel Albert, Owner at HomeTechVerified Review
Posted on Oct 13, 2026

“Brand Force 5 combined creative vision and genuine passion to deliver high-quality branding materials ahead of schedule.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DesignAdvertisingPackaging Design

We worked with Brand Force 5 on the logo and graphic design materials for our home technology company, including assets for digital and print use, business cards, stickers, and brochures. Michael brought a strong creative vision to the project and showed genuine enthusiasm throughout our conversations. The team took the time to understand our needs, asked thoughtful questions, and kept us informed about progress, updates, and ideas. They delivered the designs ahead of schedule and exceeded our expectations. Their creativity, responsiveness, and commitment made the overall experience excellent.

Pete D'Angelo, Producing Branch Manager at Rate, inc.Verified Review
Posted on Oct 13, 2026

“Brand Force 5 delivered a professionally designed trifold business card that matched our vision and earned positive feedback from customers.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DesignAdvertisingPackaging Design

We partnered with Brand Force 5 to design and print a trifold business card for our mortgage and finance business. Their team guided the creative direction and ensured the final design remained consistent with our brand identity and expectations. The finished business cards aligned perfectly with our vision and received positive feedback from our customers. Brand Force 5 also delivered ahead of schedule and maintained effective communication throughout the project through in-person and virtual meetings, emails, and messages. Their design expertise and reliable execution made the experience very positive.

Brian Maiolo, Founder/Owner at Culture KraftingVerified Review
Posted on Oct 13, 2026

“Brand Force 5 brought creativity and dedication to our branding project, helping us stand out from competitors and attract new clients.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DesignAdvertisingBrandingPackaging Design

We partnered with Brand Force 5 to develop a complete brand identity for our consulting firm. Their team created our logo, brand mark, color palette, and marketing materials for both digital and print use. The final branding captured the tone we wanted and helped distinguish our business from competitors while attracting new clients. Throughout the project, the team put genuine care and energy into their work. They were responsive, met deadlines, and incorporated our feedback effectively. Communication through virtual meetings, emails, and messages kept the process collaborative and well organized.

Kyra Mackesy, Owner at Pet Sitting CompanyVerified Review
Posted on Oct 13, 2026

“Brand Force 5 delivered standout logo and business card designs while showing a genuine commitment to our business's success.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DesignAdvertisingBrandingPackaging Design

Brand Force 5 designed our business logo and created a matching business card, delivering both on time. The designs stood out, and the team showed genuine enthusiasm for their work and a clear interest in helping our business succeed. Communication was smooth throughout the engagement. They responded promptly, kept the project on track, and communicated effectively during in-person meetings. Their willingness to contribute ideas and support our goals made the experience especially positive.

Joe Lapscher, Partner at Expense Reduction CoachingVerified Review
Posted on Oct 9, 2026

“Brand Force 5 transformed our initial idea into a polished brand identity with creative designs, timely delivery, and excellent collaboration.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
App Designing (UI/UX)Web DesignAdvertisingPackaging Design

I highly recommend Michael at Brand Force 5! I approached him with nothing more than an idea for a happy hour series, without a logo, branding, or a clear direction. Michael took that concept and turned it into a fantastic logo through a smooth revision process, along with a complete brand package, eye-catching flyers, and custom coasters. He also took the time to review my website and provide valuable feedback. Michael was talented, professional, and consistently timely throughout the engagement. The entire process was smooth, and I couldn't be happier with the results.

Alan Berner, Director of SalesVerified Review
Posted on Sep 10, 2026

“Big firm results, with direct line to the principals, tight communication and affordable rates.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Advertising

I really enjoyed working with Michael. He made some key content changes that improved the feel of the piece, creating a simple give-away that tells our offerings story in a compelling and enticing way.

Richard Nye, Founder at ElevationEMSVerified Review
Posted on Sep 8, 2026

“Are branding feels like slipping on your favorite pair of shoes every time I open our platform”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Branding

I'd worked with Brand Force 5 on personal projects before, so they were a natural choice for Papamedic AI Tools. We had a tight budget and urgent timeline, but they delivered branding that punches above its weight—our logo and materials command the same attention and credibility as companies with vastly larger budgets and established market presence.

Tim Luby
Tim Luby, Founder at Hiker's WeatherVerified Review
Posted on Dec 24, 2025

“Thrilled with my memorable logo”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Digital MarketingBranding

Michael is so much more than just a designer. He’s a rare combination of brand strategist, creative partner, entrepreneur, and artist. With this mix, he’s uniquely positioned to help small businesses to find their voice through stunning design. He worked with me to create my logo and brand colors and I couldn’t be happier. Now my brand stands out from the rest and is truly memorable. Thanks, Michael!

Focus

Service Focus of Brand Force 5

How the team's effort is distributed across services.

60%25%6%5%

Industries Focus

15%15%15%10%10%10%5%5%5%5%5%

Client Focus

Small Business70%
Medium Business30%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

ChatGPT
AI supports admin work, never creative decisions.
Selected Work

Client Portfolio of Brand Force 5

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Healthcare20%
Food & Beverage20%
Consumer20%
Travel10%
Real Estate10%
Advertising & Marketing10%
Business Services10%
Major industry focus
Healthcare

Project Cost

$0 to $1000070%
$10001 to $5000020%
Not Disclosed10%
Common project cost
$0 to $10000

Project Timeline

Not Disclosed20%
1 to 25 Weeks80%
Typical timeline
1 to 25 Weeks

Clients: 26

Trish McEvoyWalgreensFerazzolisWater and StoneHomes4HeroesWarm Heart PediatricsHydrowTalent GrowthVillage PediatricsKasemen ChiropracticRobertetSymriseRateFloor Coverings InternationalKR MechanicalHikers WeatherMeddy BillVA HospitalOctapharmaFerazzoli's Italian RestaurantElevation EMSAnchor & BeamGuaranteed Ratestartuplegal ops foxSilvio & Filomena's Olive Oil

Portfolios: 10

Trust & Safety

Verified business

Goodfirms confirmed Brand Force 5's legal identity, ownership and registration before verifying the profile.

Business verified by Goodfirms
Verified on Oct 12, 2026 · Goodfirms Trust & Safety

Registered entity

Legal nameBrand Force
Entity typeLLC
Incorporated2021 · 5 yrs
LocationRutherford, New Jersey, United States
CountryUnited States

What Goodfirms verified

Brand Force
Company registration confirmed against public records
Registered business address
Address verified with supporting documents
Beneficial ownership
Ownership disclosed and reviewed
Authorized representative
Representative's identity confirmed
Supporting documents
Incorporation and ID documents checked

Ownership and identity documents were reviewed privately by Goodfirms and are not published. Personal details of owners and representatives are kept confidential.

Where we are

Locations (2)

Offices where Brand Force 5 operates.

Headquarter
United States

United States

Bergen County
Bergen, New Jersey 07073
862.339.4404
United States

United States

Rutherford
Rutherford, New Jersey 07070