Cherry Tiger

Cherry Tiger is a Leeds-based UK advertising and marketing agency specializing in helping charities, membership organizations, and socially responsible brands improve fundraising, supporter engagement, campaigning, and overall brand performance. Founded in 2011, the agency combines strategic planning, creative communications, and multi-channel marketing to help purpose-led organizations achieve measurable growth.

The agency provides a broad range of advertising and marketing services, including marketing strategy, direct mail, brand development, email marketing, creative advertising, TV advertising, digital marketing, radio advertising, direct marketing, press advertising, web design, and outdoor advertising. It also specializes in fundraising, campaigning, membership marketing, community fundraising, legacy programs, and individual giving.

Cherry Tiger works across the complete supporter and member journey, from acquiring new audiences and donors to developing long-term relationships with existing supporters. Its work includes regular-giving campaigns, donor stewardship, legacy engagement, membership communications, community fundraising, appeals, raffles and lotteries, and integrated digital and print campaigns.

The company takes an insight-led approach, emphasizing audience understanding, clear objectives, channel selection, compelling propositions, creative storytelling, and measurable results. Its team works across digital, direct, broadcast, print, and brand channels, allowing campaigns to be coordinated across multiple touchpoints.

Cherry Tiger's portfolio includes work for organizations such as RSPB, Canal & River Trust, Y Care International, MAGPAS Air Ambulance, Mines Advisory Group, Air Ambulance Charity Kent Surrey Sussex, Royal Star & Garter, Friends of the Earth, The Wildlife Trusts, and PACEY. Projects include fundraising appeals, brand development, web design, membership renewal campaigns, legacy development, community fundraising, and integrated press and digital campaigns.

For example, its work with RSPB on a regular-giving campaign generated more than 570 new regular givers, while its Wildlife Trust landmark appeal generated more than £325,000. Its Royal Star & Garter integrated campaign also helped increase site visits by 28% year over year.

Overall, Cherry Tiger is a service-based advertising and marketing agency focused specifically on charities, mutuals, membership organizations, and socially responsible brands. Its key capabilities include Digital Marketing, Direct Marketing, Direct Mail, Fundraising, Brand Development, Email Marketing, TV/Radio/Press Advertising, Web Design, Membership Marketing, Community Fundraising, Legacy Marketing, and Campaign Strategy. It is not primarily a software or technology product company.