Courage Production

From our base in Milan, we produce campaigns across the Alps year-round. We are just a couple of hours from the high peaks of Valle d'Aosta, like Mont Blanc and Cervino, where glaciers allow for snow shoots even in summer. Our reach extends to the French Alps in Chamonix and the iconic Dolomites. For quicker shoots, we can access dramatic, rugged mountains just an hour from the city. Our team provides the specialized support these environments demand, including location safety, alpine-ready crew, and high-altitude equipment.

Puglia offers a great variety of locations, from luxury villas set in ancient olive groves to its Mediterranean coastline and iconic white-washed towns like Ostuni. Our local team knows the region well and manages our video and photo shoots there. The area is easily accessible through the airports in Bari and Brindisi, which simplifies logistics. We provide full production support, including location scouting, casting, local crew, and equipment.

We produce photo and video campaigns across Tuscany, from the historic streets of Florence to the region's beautiful coast. While Tuscany is stunning, it can have gaps in local production resources. Our proximity to Milan allows us to easily bring in top-tier crew and specialized equipment, combining them with our local contacts. We manage the entire production, location scouting, casting, and all logistics for a seamless shoot.

Liguria offers the feel of the Amalfi Coast, but is conveniently located just two hours from Milan. Our work here focuses on its iconic scenery: the waterfront villas, "dolce vita" beaches, and picturesque towns like Portofino and Camogli. This proximity to our main base makes for much simpler logistics. We provide full production support on-site, including location management, casting, local crew, and equipment.

Sicily offers a unique range of backdrops, from the historic streets of Palermo and Noto to the coastal towns of Taormina and Cefalù. We manage shoots across the island by building the perfect team for the job. Our experienced Sicilian crew handles the local side, and for any specialized equipment or roles, we bring in professionals from Rome or Milan. This approach ensures we can handle all production services in Sicily, including location scouting, casting, and logistics.

Producing a shoot on the Amalfi Coast means mastering its unique logistics. Our team is built to handle these challenges, from navigating the single main road to coordinating boat access for locations like Capri and porter services for gear on steep pedestrian paths. We shoot in the area every year, so we know the best spots in Positano, Sorrento, and beyond. We combine our Milan-based resources with local experts to manage all aspects of your production, including difficult location access and permits.

Our local team understands the unique energy of Naples and knows how to get things done. We offer complete production support for photo and video shoots in the city and on the coast.

• Local Crew & Services: We have a trusted network of professionals on the ground, providing everything from location scouting and casting to local equipment rental.

• Extended Network: For specialized needs, our reach extends to Italy's main production hubs. We can source any crew or equipment from Rome (a 2.5-hour drive) or Milan (a 2.5-hour train ride), ensuring your project has everything it needs without any delays.

Producing in Venice requires true local expertise. We work in the city multiple times a year and understand its unique logistical challenges. Local film crews are excellent but limited and often booked on feature films, while equipment rental options are scarce. Our solution is to combine on-the-ground knowledge with the resources of our Milan office. We bring in specialized crew and equipment as needed, delivering everything by boat directly to your set. It's a model that works, especially for the demanding commercial projects we manage during the Venice Film Festival and Biennale.

As a leading production company based in Milan, we are at the heart of Italy's fashion and commercial advertising industry. With an average of 100 shoot days a year, we have deep experience managing photo and video productions for fashion, beauty, and luxury brands.

Milan offers an incredible range of locations and studios, and we know them all. We can shoot in the modern streets of CityLife, the historic charm of Brera, or in private designer apartments. Within an hour's drive, we have access to stunning modernist and historic villas. Because all top-tier film crews, casting agencies, and production services are based here, we can execute complex projects efficiently. It's a world-class production hub with optimal costs compared to other major European cities.

From the alpine peaks to the Mediterranean islands, Italy offers an unmatched diversity of locations. Our job is to make them all accessible for your photo or video production. We are a Milan-based company with dedicated local teams and proven experience in every part of the country.

We specialize in fashion, beauty, and luxury campaigns, and we understand that every region has its own logistical demands. Our solution is to combine our trusted local experts with the comprehensive resources of our Milan hub. This allows us to handle complex productions in places like Rome, Venice, and the Amalfi Coast with efficiency and confidence.

Whether your project needs the historic streets of a major city or a remote coastal villa, we provide a complete production service tailored to the location.

Our Production Services Include:
Budget estimates
Location scouting and management
Crew hiring (local and from Milan/Rome)
Equipment rental
Transportation, planning, and logistics
Casting services
Travel and accommodation
Production design
Styling and wardrobe
Post-production coordination

Our main office is located in Milan and we frequently work at Lake Como where we have a reliable local production crew that knows the area well. For photo and video shoots, we can handle everything you need on-site, such as locations, casting, crew, and equipment rentals. Since Lake Como is just one hour away from our office, the crew can travel directly from Milan without needing to arrange for accommodation when the shoot schedule allows.

Shooting in Rome requires deep local knowledge. Our experience, built over many shoots each year, means we know how to handle the city’s logistical challenges. We’re skilled at managing productions in busy public squares with limited resources and large crowds. Our crewing approach is flexible: we use top local professionals for most roles but can easily bring in specific luxury and fashion talent from Milan. We provide complete, intelligent production support for your project.

In this thrilling sunglasses commercial, we journeyed to the picturesque ranch of Valentino Rossi, located in the lovely town of Tavullia, Italy. Here, we seized the remarkable opportunity to film the legendary 9-time MotoGP World Champion displaying his extraordinary drifting talent on his famed track. The visuals convey the excitement and spirit of motorsport, reflecting Rossi's unmatched skill.

Moreover, viewers can appreciate the elegantly customized BMW that aligns perfectly with Rossi's aesthetic, as well as a collection of high-performance motorcycles and specialized equipment developed exclusively for this collaboration by a Los Angeles-based brand. This partnership not only underscores Valentino's extraordinary legacy in racing but also highlights the innovative designs and superior craftsmanship of the products showcased in the commercial.

We brought together our co-stars and close friends, Asa, Emma, and Ncuti, to highlight their fashionable outfits as they explored the lively streets of East London. Our goal was not just to showcase their trendy clothing, but also to inform the public about the real meanings and subtleties of different British slang terms. Through this, we aimed to connect fashion and language, creating a cultural influence while enjoying ourselves in the city's vibrant core.

The Lancome Hypnose mascara campaign was artfully filmed in the lively city of Milan. This captivating campaign showcases the famous influencer and entrepreneur, Chiara Ferragni, who adds her distinctive charm to the brand. Directed by the skilled Nico Bustos, recognized for his remarkable vision and artistic talent, this splendid production enlisted the services of Downtown Paris, guaranteeing a smooth and professional process from beginning to end.

Born From Nature is an innovative television commercial (TVC) crafted by the talented Courage team for the prestigious fashion brand Falconeri. This exciting Fall-Winter (FW) collection explores the unique qualities of the brand's exceptional cashmere, showcasing its unmatched features: ultrafine texture, seasonless appeal, and remarkable softness, making it an essential addition to any wardrobe. The breathtaking visuals were captured on the scenic shores of Lake Garda, directed by the creative Amedeo Zancanella, whose distinctive artistic vision truly embodies the essence of the collection.

Directors Marco and Maria warmly welcome us to take an exciting tour of the luxurious Ratnadipa hotel in Sri Lanka, a proud member of Marriott's exclusive Luxury Collection. This remarkable hotel beautifully combines traditional Sri Lankan hospitality with modern elegance, making it an ideal destination for discerning travelers in search of an unforgettable experience. Come along as we delve into the stunning architecture, exquisite interiors, and serene surroundings that characterize this outstanding hotel.

Streetwear and street food both hold iconic status in urban culture, but what happens when they intersect? The Cannes Lions celebrated this unique fusion with an award-winning video campaign featuring a groundbreaking collaboration between Diesel and Berlin's famous kebab chef, Mustafa. This partnership not only enhances the concept of fashion but also honors the lively street food scene that has captivated the hearts and palates of many. In this engaging campaign, viewers are invited to discover Mustafa's exclusive capsule collection, inspired by the tastes and atmosphere of his culinary world. By blending two seemingly unrelated elements—fashion and food—this initiative underscores creativity and the essence of street culture. The campaign enjoyed significant success at the Cannes Lions Festival, earning accolades that highlight its creativity and influence in advertising. Specifically, it garnered: 1. One Silver Lion at Cannes in 2019. 2. One Bronze Lion at Cannes in 2019.

Exploring delicacy: the poetic grace and ethereal lightness of our new spring-summer photo production for Prada. We have expanded this vision by taking the shoot outdoors, allowing the beauty of nature to enhance the aesthetics and infuse the visuals with an organic essence.

The Valentino's Escape collection, located in the beautiful Liguria region, features bright colors and details that highlight the area's lovely villas. Each item in the collection is designed to show off Liguria's rich culture and scenic views, encouraging people to find adventure and relaxation in their lives. The charming villas beside the sparkling sea inspire this special collection, making it a celebration of style and place.

Race Service produced a campaign at a beautiful villa by Lake Como. The setting served as a stunning backdrop for several episodes featuring Formula 1 driver Charles Leclerc and Peroni Nastro Azzurro 0.0%. The series highlights the connection between Leclerc’s energetic racing and the refreshing qualities of Peroni Nastro Azzurro, emphasizing their shared values of passion, excellence, and enjoyment, even without alcohol. With engaging visuals and a perfect location, the campaign aims to attract audiences and reflect the essence of both Charles Leclerc and the Peroni brand.

We proudly produced the Kith Spring Summer Campaign, which prominently features the talented actor Adrien Brody. Set against the stunning backdrop of southern Italy, the campaign was meticulously crafted to capture the essence of the season. Our creative team dedicated countless hours to shooting a variety of content, including striking photographs and captivating film clips, all designed to showcase the brand's unique aesthetic and vision for this collection.