Craig Hadorn

I am a lover of good people and good food, and I love photographing both genres. My goals for the images I create in each genre are fairly basic: To tell an elegant, human story or to simply make you hungry. 

Usually I end up shooting real people on assignments, as opposed to models. While I'm not opposed to shooting the latter, I really do enjoy making nonprofessional talent look their best. And as an avid cook, I have little interest in shooting “fake” food that cannot really be eaten.

Before diving headlong into commercial photography I spent a good chunk of my life working in advertising agencies as an art director. That experience taught me the value of compelling imagery, the harsh reality of deadlines, and the awesome power of collaboration.

At the end of the day, I believe most commercial photography assignments become an exercise in artistic problem solving, and that’s totally fine by me. In fact, the inherent challenges seem to really float my boat.

(For better or worse, I should also mention that I’ve been labeled a “details maniac” by some, if not many.)

A partial list of clients includes Smithfield Foods, Rocky Mountain Power, Intermountain Healthcare, LOWA Boots, University of Utah, Park City Visitors Bureau, Vault Magazine, Osher Lifelong Learning Institute, Riester Advertising, University of Cincinnati, Salt Lake City Corporation, Limestrong Artisan Plasters, and Houweling’s Tomatoes.

When I'm not shooting or editing images, I'm probably making another euphoric mess in the kitchen, enjoying the Wasatch Mountains, or cutting up watermelons for the Southeast Asian refugee kids in my hood, whose energy and zest for life inspire me to no end.