Decision Analyst
Strategic Research,Analytics,Modeling,Optimization
Decision Analyst obtained its corporate charter from the State of Texas in late summer of 1978. The firm was founded by Jerry W. Thomas and officially opened for business in September 1978 with one full-time employee.
Data Preparation and Data Tabulation Departments were added in April 1981. Software development began in September 1982. The Data Collection Department began in November 1982.
The American Consumer Opinion® mail panel was launched in early 1986 and converted to an online panel in early 1997. In 1999 three additional online panels were added: the Technology Advisory Board®, the Physicians Advisory Council®, and the Contractor Advisory Board®. The Executive Advisory Board® was added in 2000, Imaginators® in 2002 and the Medical Advisory Board® in 2003.
Service Focus
- Market Research - 100%
Industry Focus
- Advertising & Marketing - 40%
- Information Technology - 30%
- Transportation & Logistics - 30%
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