Decision Insight

Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations to develop effective strategies that win at retail. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers and restaurant clients. Named by Path to Purchase Institute as the “purest research house among virtual shopping suppliers,” Decision Insight's approach is Shopper Centric and Retail Forward. We’re trusted partners to manufacturers in all classes of trade, conducting virtual shopping across Food & Beverage, Pet Needs, Household Goods and Durables, Toys & Gaming, Pharmaceutical, Alcoholic Beverage and Restaurant categories. And, we have significant channel expertise within Grocery, Mass, Club, Drug, Dollar, Electronics, C-Store, Hypermarket, Auto, Casual Dining and QSRs & other specialty stores – not to mention eCommerce.