Dederichs Reinecke & Partner

With customer loyalty it's the same as in any good relationship: if you don't know your counterpart, you might land a lucky hit, but it will probably remain a one-night stand. In short: Anyone who does not know their customers as a retailer or service provider cannot build a loyal relationship with them and cannot make attractive, helpful or appreciative individual offers that ultimately motivate them to buy and retain customers in the long term.

This conviction is the business basis of Ingenico Marketing Solutions (IMS): As a full-service provider, IMS covers all the disciplines necessary for long-term customer loyalty: The portfolio includes the technological infrastructure as well as the development and support of loyalty and gift card programs, integrated Payment and data analytics services as well as the intelligent control and implementation of various customer touchpoints.

The team of around 100 consultants, software developers, data analysts and creative professionals as trade and marketing experts currently oversees more than 100 programs in nine European countries with around 140 million customer contacts.