Design Square LLP

Design Square LLP is a brand communication and design agency based in Mumbai, India, led by Payal Kapassi, Founder and Creative Head, with Rahul Merchant, Co-Founder and Head of Business Development and Marketing. The agency has been building brands for fifteen years and has served over 500 brands across India, Europe, Africa, the Americas and Asia.
We work with B2B, B2C and D2C brands across FMCG, Pharma OTC, Wellness, Beauty and Personal Care, Food and Beverage and Manufacturing, and with clients in Hospitality, Entertainment, Logistics, Healthcare, Real Estate and Professional Services. Our proprietary method, Brand Story to Scale™, connects brand strategy to commercial outcomes: we define the story, build the visual system, and roll it out across every touchpoint a category buyer actually meets.
Services span brand strategy and architecture, branding and identity design, packaging design, marketing collaterals, retail and corporate space design, website design and development with UI and UX, content writing, digital media marketing, video production in live action and motion graphics, photography, concept illustration, exhibition stall design with supervised end to end execution, and restaurant and food and beverage branding.
Clients include Zydus Cadila, Allana, Dr. Reddy's, Aptar Beauty, Sympli, Cipla Health, HEM Corporation, McCain Foods India and Sankalp Wellness. Across all of them the same brief holds: build brands that are culturally rich and locally resonant, and structured to scale globally. Regional research, cultural nuance and messaging intelligence shape every system we build, so a brand reads as native in each market it enters while holding one recognisable identity everywhere. Whether a brand is launching in India or expanding across Europe, Africa, the Americas or Asia, the story stays consistent and the execution stays relevant.
We work as an extended arm of the client team rather than an external supplier. Most of our client relationships run for years rather than single projects, because a brand system built properly does not need rebuilding every time the business adds a product, enters a market or changes leadership. Our approach favours intelligent, simple and well considered design: visually striking, commercially accountable, and built to scale across markets.