How strong is your brand name?

Your brand name will last longer and get used more often than any other business investment. It’s not enough just for you to like your name, your customers need to like it, too. Yet many names aren’t very likeable. At best, most names are mediocre. Yet most professional naming firms use linguistic voodoo and mangle the alphabet to construct “naymz.” Consumers don’t respond to name mutations and amalgamations. Unfamiliar words lack the “feel-good” emotional connection that humans crave.