FORWARD Agency

FORWARD is an independent consumer PR and communications agency founded in 2012 by Fergus Kibble. We operate as three capabilities under one roof: FORWARD (earned media and reputation), Ferocious (creative production) and Two Palms Media (social-first content and creator partnerships). Our clients include some of the world’s most recognised consumer brands: Dove, Kit Kat, Nescafe, Vaseline, Magnum, Ben & Jerry’s, Lynx, Lindt, Starbucks and Mattel. We specialise in FMCG, CPG, beauty and lifestyle categories where cultural relevance drives commercial outcomes. FORWARD pioneered AI visibility services in Australia through FORWARD Intelligence, helping brands understand and optimise how they appear in AI-powered search and recommendation engines. We combine proprietary research methodology with deep earned media expertise to deliver campaigns that earn attention, build trust and drive measurable business results.