Overview

About Goodface Agency

Goodface is a 🧠 product design & engineering agency helping growth-stage tech companies turn digital experience into scaling advantage

Since 2016, we shape product apps, websites, and the brands behind them — across 💳 fintech, 🧘‍♂️ health & wellness, 🎮 eSports, and other emerging tech.


OUR ACHIEVEMENTS IN NUMBERS

- 5M+ users across products 🌐

- 10 years in business

- 100+ projects delivered

- 4.9★ rating by Clutch

- 79% of clients recommend us

- 15 international awards 🏆

WE BUILD OUR PRACTICE AROUND THESE STRATEGIC TIERS

💳 Solutions for fintech

We help financial companies reach the next growth milestone. New products, new markets, new regulations, and new customer expectations all impact how financial companies build digital products. We design fintech websites, product apps, and brands that support those changes without forcing teams to start over.

⚡️Product experience

We design products people want to return to. You know every corner of your product. Your users don't — and that gap only widens with each release. We connect research, design, and code into product experience to close it before it costs you a customer.

💫 Brand experience

We connect products with brands behind them. Products evolve faster than websites, messaging, and visual identity. We rethink positioning, craft full-fledged brand systems, and redesign digital touchpoints so every interaction reflects the company you're building today.

🖥 Websites for tech

Your website has one shot to explain a complex product and convince the right person to reply. We partner with teams across positioning, messaging, design & development to make that shot count.

☄️ Let’s turn digital experience into your next unfair advantage

📩 [email protected]

What clients say

Review Analytics of Goodface Agency

Every review is verified through Goodfirms before it's published.

5.035 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 30 verified reviews · Updated August 2026
Clients consistently highlight Goodface Agency's deep understanding of business needs and proactive problem-solving approach, offering strategic guidance alongside executing client direction. The team is praised for reliable communication, responsive project management, and delivering professional design and development work on time and within budget. Reviewers emphasize the personalized, attentive service that makes clients feel prioritized, with particular appreciation for technical expertise across various industries and willingness to educate clients on project deliverables.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Goodface Agency
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What reviewers mention most

Vitaliy Shvachka, Country Manager at Karl Storz Ukraine Ltd.Verified Review
Posted on Jun 2, 2023

They have an easy understanding of the topic, resulting in a large number of options.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Software Development

This project has had a significant impact on our business. Now we have additional service support attended clients and easily understandable of our products of them. Difference specialty surgeons got possibility to make live operations on air for education and take recommendations of the right solutions operation providing. Online chat is available.

Alexandra Tkachuk, BDM at EKABEAUTYVerified Review
Posted on Jun 2, 2023

Flexible approach: The guys did their best, were fast in solutions

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

Goodface has made all stages from design to web-development and launch with our database. Website creation was divided into stages: Briefing Technical requirements creation Design creation Site development QA and Testing Website launch Using technologies: Design Washington created in Figma, web-development - Wordpress

Anatoly Popel, CMO at OdrexVerified Review
Posted on Jun 2, 2023

In our case it was a perfect timing and fitting in the budget.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

We needed to get website at certain date to be able to communicate our events. And we've got what we asked for. We've got great experience with time management, engagement, and sociability.

Natalie Likhenko, Outsourced Marketing Manager at SilverStemVerified Review
Posted on Jun 2, 2023

They truly tried to understand what business goals we faced and how it could be achieved using our website.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

We have increasing our organic traffic of 65% compared to the same previous year period. We implemented all Google recommendations and updated, simplified User Experience for that. Our design is much better for customers and admin tools allow to manage website more quick and easy. We talked through Skype using webcams. We regularly worked on files via Gdrive. Design has been uploaded in Figma software - easy to review, compare versions and comment. Our Account Manager was impressively calm and responsible with terms and replies.

Andrii Tryfonov, Product Owner, at Payplace UkraineVerified Review
Posted on Jun 2, 2023

Their teamwork was most impressive, they have a fantastic team.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

In common words - we have opened new page in our business model. And we successfully use it from 2018 till now We had our personal project manager from Goodface agency. The main communication was with him. He resolved all our requests.

Khrystyna Pronyk, Project Manager at U-PODVerified Review
Posted on Jun 2, 2023

They gave us a professional site that's easy to update.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

After launching our site, we saw a 70% increase in traffic, and incoming leads doubled month over month thanks to the landing page. Clients love the new design, and they now have a good understanding of our services. We had daily stand-ups with their project manager, who communicated with the rest of the team. If there were any delays, they let us know ahead of time so that we could prepare. We used Slack, Jira, and GitHub to coordinate, and they worked well with our team.

Nataliia Khokhlova, Head of Marketing Department at Eco-Sphere LLCVerified Review
Posted on Jun 2, 2023

They were flexible and responsive no matter when we reached out to them.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

Goodface has been outstanding in providing a full spectrum of service. Whatever we’ve needed, they’ve been able to provide. The team has executed everything they’ve said they would and have kept all their promises. One of our greatest success metrics was meeting the deadline.They don’t just provide websites, they provide solutions. They’ve managed our project excellently. The levels of both communication and organization have been exceptional. Goodface was always available, accommodating my time fully and remaining flexible to our schedule.

Serhii Zanizdra, Founder & СЕО at INTERTECHVerified Review
Posted on Jun 2, 2023

Their deep design expertise and immersion in the project were invaluable.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

They were excellent communicators. All deadlines were met and the team brought a lot of new ideas to our project by delving deeply into the needs of the project. Their experience matches our vision perfectly. The tools and interactions allowed us to keep a close eye on the work at all times.

Alina Melnik, Director at ArtCosmetic UkraineVerified Review
Posted on May 2, 2023

This company has a soul.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

We regularly connected with project manager and CEO of Goodface. It was really life connecting and life project with good result. Our Account Manager was impressively calm and responsible with terms and replies. We worked on an agile system, which helped to quickly and accurately make corrections to the development and finish the project on time.

Alina Nosenko, Owner at Northern MilesVerified Review
Posted on May 2, 2023

They are very client oriented and their service is very high.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Design

Goodface showed very good analytical skills and could explain very Pro/Contra that we had during creating the product. All the works have been done on time and the manager was communicating very goal-oriented in every session we had.

Alexander Gryazev, Manager at F.U.L.L. BarVerified Review
Posted on May 2, 2023

I can say with confidence the work of the agency helped us attract more customers.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

The Goodface agency created us a great website. With the help of which we were able to attract more customers to our company. All the time with us in touch PM. For all questions and requests, we fairly quickly received an answer. All our wishes were satisfied in full. Launched a promotion to increase customer flow. Attendance at our establishment has increased. I can say with confidence the work of the agency helped us attract more customers. And run an advertising company.

Liliya, CEO at Toy SellerVerified Review
Posted on May 2, 2023

Perfect Company easy communications.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

Goodface agency easily communicated with us. I was thoroughly impressed with the Goodface agency. They were easy to communicate with and their team was highly responsive and attentive to my needs, making the entire collaboration process a breeze. I appreciated their level of professionalism and the quality of work they delivered.

Kateryna Pronyk, Co-Founder at Leletko&PronykVerified Review
Posted on Apr 26, 2023

Goodface were a nice team with good values and a professional approach.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

It was easy to communicate with them and they did the project according to the deadline.Our clients trusts us more and admits that our new website become more creative. It also helps increase conversions from leads to the client.

Dmytro Kovalyshyn, CFO at YasinskiyVerified Review
Posted on Apr 25, 2023

They had chosen a style that inspires customers' trust in our company at a glance.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

The first polls of our customers and partners showed that everyone likes the site design. Goodface designers had done an amazing job. They had chosen a style that inspires customers' trust in our company at a glance. They are real professionals. It was easy and pleasant to work with them. It’s good when the performer understands you. We had many meetings, and also talked through Telegram and Skype, using webcams.

Anastasia Frolova, Marketing Manager at LivatekVerified Review
Posted on Apr 25, 2023

They delivered a super professional design.

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

Once we selected this vendor they made final estimates according to our technical specification. Also, they provided us with a detailed plan with deadlines for each stage. According to our design references, they presented a few design concepts. We choose what we like and what do not like. During next week they prepared the first page to approve concept. On the next step, they made all pages for Desktop and after approval - Mobile version. We are very demanding to design tasks. To our surprise, we were satisfied with Goodface design at the first glance. The vendor were professional and sticking to deadlines. From our side, we had some delays with comments and approvals, and we very thankful for their patience. I suggest to their clients to be prepared with website content and its structure before starting design. And I wish Goodface to have clients of their level.

Focus

Service Focus of Goodface Agency

How the team's effort is distributed across services.

35%35%30%

Industries Focus

50%25%10%10%5%

Client Focus

Small Business50%
Medium Business50%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
Prototyping & wireframing
ChatGPT
Animation ideas testing
Gemini
Discovery & Researching
Selected Work

Client Portfolio of Goodface Agency

Where their work concentrates - by industry, budget, and timeline.

Project Industry

Fintech50%
Telecommunications6%
Healthcare13%
Business Services6%
Startups6%
Travel6%
Education6%
Gaming6%
Major industry focus
Fintech

Project Cost

$10001 to $5000050%
$50001 to $10000044%
Not Disclosed6%
Common project cost
$10001 to $50000

Project Timeline

Not Disclosed6%
Ongoing6%
1 to 25 Weeks75%
26 to 50 Weeks13%
Typical timeline
1 to 25 Weeks

Clients: 3

KARL STORZEcosphereMagnetiq Bank

Portfolios: 16

Executive Interview

Executive Interview of Goodface Agency

Max Yakubovych
Max Yakubovych
CEO
Visit Profile

Kindly share your feedback on how Goodfirms has been doing so far in increasing your visibility among potential clients.

Goodfirms is a great square for such ambitious companies like ours. It greatly helps us to be more visible and increases our presence in a competitive environment.

Please introduce your company and give a brief about your role within the organization.

Goodface is an expert design & development team. We were founded in 2016. Since that time we've created 80+ projects for startups & businesses from all over the world. They have international awards and are loved by a hundred thousand audience.
Our approach blends three key components: business analysis, design thinking, & technological know-how to achieve outstanding results.

I’m the founder and CEO of the company. I look out for business growth and create Goodface’s vision. Our main goal is to turn product usage into the best experience through digital solutions.

What is the story behind starting this company?

I worked a lot in the field of marketing. While teaming up with various companies, I noticed a recurring trend that was prevalent among many of them. More often than not, the outward appearance didn't correspond to the quality level of the company's service or product. Basically, even a genius product can be presented in a lackluster way.

So, I got this crazy idea: Why not create a company that specializes in crafting top-notch visual brands for other businesses? I mean websites, design, and all the stuff that helps you connect with your audience.

We’ve been successfully making websites for different companies from completely different industries. Then we realized that we wanted to do more than just polish up the marketing side (website, design, etc.)  We decided to dive headfirst into building digital products for our current clients, essentially becoming their business architects.

For the past few years, we’ve been concentrating on full-cycle product development. Here we completely solve everything from business analysis and planning to design and full-on digital product development.

What are your company’s business model–in house team or third party vendors/ outsourcing?

We have an in-house team, including a few units and departments. They are the software development, web development, and UX/UI design departments.

Sometimes we we might bring in some outside specialists for narrow tasks, like 3D design or illustration. But mostly our workflow is based on in-house workers.

How does your company differentiate itself from the competition?

Speaking about the IT market, we are distinguished by powerful design expertise and product thinking, which means orientation on solving specific user problems through digital solutions. So, it isn’t just about coding and design, it’s all about creating the best experience for the end-users.

What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?

We're not limited to just one industry. We work in such domains: as finTech edTech eSports SaaS Mental health, and healthcare and we're not stopping there.

Eight out of ten of our clients come through word-of-mouth recommendations. We’ve been working with most of them for years.

Please share some of the services that you offer for which clients approach you the most for?

Most of our clients come to us for full-cycle product development, software development, web development, and also UX/UI design.

What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?

We conduct regular surveys about сlient's level of satisfaction, based on the NPS system. We are honest, attentive listeners. We always try to understand clients' fears and desires. Since we have detailed feedback we implement changes and improve our processes.

Also, at the end of every project, we receive reviews, that speak for themselves.

What kind of support system do you offer to your clients for catering to their queries and issues?

After each project, we offer such kinds of support services:
  • Growth support, (scale). When the main work on the project is done, but the project is still developing smoothly, then we allocate a small amount of time, developers, and designers per month to help the client systematically introduce new features or content. This is most relevant for those who are working on a blog or small features after the main release. 
  • Status support (maintenance). It’s a monthly package, and it includes our development team looking at the status of the project, updating the necessary plugins, and making sure that the project is up to date and that there are no force majeure events.
  • Package support. Here we agree with the client that he can come up with a package of edits of a certain volume. We work on such a "patch" to implement a package of updates to a project, which is already ongoing. 
It all depends on the type of the project. But we, of course, are all about long-term cooperation.

What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)

We have a few formats of interaction. The first is Time & Material together with Scrum as the model of cooperation. That means payment for the completed sprint (two weeks) is based on the actual hours spent.

The second one is the Dedicated team. In such cases, the client has full access to the team and pays bills once a month.

Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

All cases are individual, a lot depends on the type of the project. But mostly the minimal requirement is about 10 thousand dollars.

Where do you see your company in the next 10 years?

Our working field is very dynamic, so there are plenty of ways for the company's growth. But what I know for sure, is that we're gonna keep churning out tons of new products for our clients that'll have become landmarks, raking in those international awards, and boasting millions of satisfied users with the best experience.

In addition, we’ll definitely launch some top-notch products partnering with our clients.

Trust & Safety

Verified business

Goodfirms confirmed Goodface Agency's legal identity, ownership and registration before verifying the profile.

Business verified by Goodfirms
Verified on Sep 3, 2026 · Goodfirms Trust & Safety

Registered entity

Legal nameGoodface company OÜ
Entity typePVT
Incorporated2026
LocationTallinn, Harju maakond, Estonia
CountryEstonia

What Goodfirms verified

Goodface company OÜ
Company registration confirmed against public records
Registered business address
Address verified with supporting documents
Beneficial ownership
Ownership disclosed and reviewed
Authorized representative
Representative's identity confirmed
Supporting documents
Incorporation and ID documents checked

Ownership and identity documents were reviewed privately by Goodfirms and are not published. Personal details of owners and representatives are kept confidential.

Where we are

Locations (2)

Offices where Goodface Agency operates.

Headquarter
Ukraine

Ukraine

Velika Vasylkivska, 132
Kyiv, kyiv 03150
+380638504272
United Kingdom

United Kingdom

32 Cumberland Road
Bromley, Kent BR2 0PQ