Great Albatross Research & Advisory

Great Albatross Research & Advisory is a leading market research company in South Africa, headquartered in Sandton, Johannesburg. Established in 2015, we are a 100% Black-owned BEE Level 1 market research consortium delivering end-to-end research services across South Africa and 10 African countries.

We specialise in market research, feasibility studies, impact assessments, monitoring and evaluation (M&E), market demand studies, data collection and analysis, questionnaire design, and opinion polling. Our qualitative and quantitative research methodologies serve clients across the public sector, FMCG, agriculture, NGOs, housing, education and engineering sectors.

Trusted by government bodies, SETAs, universities and global companies, Great Albatross delivers rigorous, evidence-based insights that empower strategic decision-making across the SADC region and beyond — including Botswana, Kenya, Lesotho, Namibia, Nigeria, Morocco, Eswatini and Zambia.

With 11 years of experience, our agile team manages complete research projects from briefing to final presentation — always on time and within budget, with no hands-on supervision required.