Overview

About Great Albatross Research & Advisory

Great Albatross Research & Advisory is a leading market research company in South Africa, headquartered in Sandton, Johannesburg. Established in 2015, we are a 100% Black-owned BEE Level 1 market research consortium delivering end-to-end research services across South Africa and 10 African countries.

We specialise in market research, feasibility studies, impact assessments, monitoring and evaluation (M&E), market demand studies, data collection and analysis, questionnaire design, and opinion polling. Our qualitative and quantitative research methodologies serve clients across the public sector, FMCG, agriculture, NGOs, housing, education and engineering sectors.

Trusted by government bodies, SETAs, universities and global companies, Great Albatross delivers rigorous, evidence-based insights that empower strategic decision-making across the SADC region and beyond — including Botswana, Kenya, Lesotho, Namibia, Nigeria, Morocco, Eswatini and Zambia.

With 11 years of experience, our agile team manages complete research projects from briefing to final presentation — always on time and within budget, with no hands-on supervision required.

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Focus

Service Focus of Great Albatross Research & Advisory

How the team's effort is distributed across services.

100%

Industries Focus

25%20%15%15%10%10%5%

Client Focus

Small Business80%
Medium Business20%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

Claude
AI-assisted research synthesis and report writing
Selected Work

Client Portfolio of Great Albatross Research & Advisory

Where their work concentrates - by industry, budget, and timeline.

Clients: 20

Government DepartmentsMunicipal CouncilsDevelopment Finance InstitutionsNational TreasuryDepartment of AgricultureDepartment of HealthDepartment of EducationRegulatory AuthoritiesProvincial GovernmentsNGOsAgricultural EnterprisesFinancial Services CompaniesInsurance ProvidersMicrofinance InstitutionsMining SectorEnergy UtilitiesHousing Development AgenciesUrban Development OrganisationsRural Development BodiesResearch Councils

Where we are

Locations (1)

Offices where Great Albatross Research & Advisory operates.

Headquarter
South Africa

South Africa

5th Street, Atrium on 5th
Sandton, Kramerville 2196