Market research. Clearly put.

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In 2010, I began working on various technologies that could address the problem of open-ends and online surveys.  I developed illume.  This proprietary process allows us to incorporate live interviews via our qualitative specialists into online surveys.  Based on respondent answers to an online survey, the qualitative specialist conducts a detailed in-depth interview (IDI) with the respondent.  This IDI produces a tremendous amount of text and ideas that go far beyond the typical tables and charts derived from online surveys.  Research data is illuminated through this process as a more colorful, detailed picture of the research is painted.

< $25/hr
2 - 9
United States
3350 Hidden Lake Court , Louisville, Kentucky 40023

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