“State-of-the Art market research for a complex project and very useful insights”
We conducted a market research with IntoTheMinds to study the launch of our services in France. We chose IntoTheMinds because they have offices in Paris and understood the French market. After we expressed our needs, we quickly got a very detailed proposal (30 pages !) that was made to measure. The project was structured in different phases : - Initiation - Qualitative research (interviews) - Quantitative survey - Analysis and conclusion This was for sure a complex project. Everything was very well tackled. The quantitative phase brought a lots of insights and was done on a large sample (500) quite quickly. Eventually we got a very interactive in-person presentation of the results with useful recommendations.
