IntoTheMinds is a market research and marketing consultancy firm located in France (Paris) and Belgium (Brussels).
We carry out projects throughout Europe and for all sectors of activity, including: satisfaction surveys , market research B2B and B2C , analyzes the customer experience , marketing strategy , analyzes "data" .
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State-of-the Art market research for a complex project and very useful insights
After we expressed our needs, we quickly got a very detailed proposal (30 pages !) that was made to measure. The project was structured in different phases :
- Qualitative research (interviews)
- Quantitative survey
- Analysis and conclusion
This was for sure a complex project. Everything was very well tackled. The quantitative phase brought a lots of insights and was done on a large sample (500) quite quickly.
Eventually we got a very interactive in-person presentation of the results with useful recommendations.
What was the project name that you have worked with Intotheminds?
Market Research ETL in France
Describe your project in brief
this was a B2B quantative market research conducted in France to assess the potential of a new SaaS ETL solution among companies of more than 250 employees
What is it about the company that you appreciate the most?
The results were to the point and presented in a very useful way
reliability of the methodology : a mix of qualitative research and quantitative
excellent communication with the team who was very keen on helping us out
What was it about the company that you didn't like which they should do better?
I can't really think of anything that could have been done better
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