Dr. Ir. Frank Vanden Berghen, CEO at TIMi
Posted on Mar 21, 2023
State-of-the Art market research for a complex project and very useful insights
We conducted a market research with IntoTheMinds to study the launch of our services in France. We chose IntoTheMinds because they have offices in Paris and understood the French market.
After we expressed our needs, we quickly got a very detailed proposal (30 pages !) that was made to measure. The project was structured in different phases :
- Initiation
- Qualitative research (interviews)
- Quantitative survey
- Analysis and conclusion
This was for sure a complex project. Everything was very well tackled. The quantitative phase brought a lots of insights and was done on a large sample (500) quite quickly.
Eventually we got a very interactive in-person presentation of the results with useful recommendations.
After we expressed our needs, we quickly got a very detailed proposal (30 pages !) that was made to measure. The project was structured in different phases :
- Initiation
- Qualitative research (interviews)
- Quantitative survey
- Analysis and conclusion
This was for sure a complex project. Everything was very well tackled. The quantitative phase brought a lots of insights and was done on a large sample (500) quite quickly.
Eventually we got a very interactive in-person presentation of the results with useful recommendations.
What was the project name that you have worked with Intotheminds?
Market Research ETL in France
What service was provided as part of the project?
Digital Marketing
Describe your project in brief
this was a B2B quantative market research conducted in France to assess the potential of a new SaaS ETL solution among companies of more than 250 employees
What is it about the company that you appreciate the most?
The results were to the point and presented in a very useful way
reliability of the methodology : a mix of qualitative research and quantitative
excellent communication with the team who was very keen on helping us out
What was it about the company that you didn't like which they should do better?
I can't really think of anything that could have been done better
Rating Breakdown
- Quality
- Schedule & Timing
- Communication
- Overall Rating
Project Detail
- $10001 to $50000
- Completed