Jigsaw Research

Jigsaw Research is an international strategic insight agency, with an exclusively senior team based in the UK and the USA. We focus on building authentic understanding of how and why people behave as they do, whether they are teenagers or C-suite executives. We use research techniques that explore both conscious and non-conscious influences and we bring together approaches from disciplines spanning academia to popular culture. We combine this with our commercial understanding to deliver findings that make a difference. We call this Thinking in Colour®. It's not research reportage, but nuanced understanding with clear, strategic recommendations.