Media Accent

PR challenge: increasing public awareness and acceptance of drone technology in Nigeria's healthcare sector.Through a strategic communication campaign, Media Accent positioned Zipline as a pioneer in using drones for medical deliveries in remote areas. By leveraging compelling storytelling, targeted media outreach, and engaging content creation, Media Accent successfully showcased Zipline's impact on saving lives, reducing delivery times, and expanding access to crucial medical supplies.The campaign generated widespread media coverage, positive public sentiment, and industry recognition for Zipline Drones' innovative initiatives. As a result, Zipline saw enhanced brand visibility, strengthened partnerships, and increased trust among key stakeholders, ultimately solidifying its position as a leader in using drone technology for social good.Media Accent's effective PR efforts not only met the client's objectives but also contributed to shaping a favorable narrative around drone technology and its transformative potential in healthcare delivery.

Overview:

ROSATOM, a leading player in the nuclear energy sector, sought to change public perceptions and increase acceptance of nuclear energy as a clean and sustainable power source in Nigeria.Facing misconceptions about safety, environmental impact, and public fear about nuclear energy , ROSATOM needed a strategic PR approach to educate the public, enhance its reputation, and position nuclear energy as a vital part of the clean energy transition.

Solution:

Media Accent collaborated closely with ROSATOM and it's partners to craft a comprehensive communication strategy that addressed key stakeholders and the broader public.We designed engaging multimedia campaigns, thought leadership pieces, and targeted media placements to highlight the benefits of nuclear energy in reducing carbon emissions, ensuring energy security, and supporting economic growth. Additionally, we organized informative events, engaged with industry experts, and leveraged social media platforms to initiate conversations, dispel myths, and build trust among the public.

Result:

Through our tailored PR efforts, ROSATOM witnessed a significant shift in public perception towards nuclear energy. Our campaigns garnered widespread media coverage, generated positive discussions online, and positioned ROSATOM as a thought leader in the clean energy sector.The public began to acknowledge the role of nuclear energy in combating climate change, diversifying energy sources, and fostering sustainable development.Overall, our strategic PR initiatives not only helped ROSATOM overcome challenges and achieve its communication goals but also contributed to shaping a more informed and positive narrative around nuclear energy, showcasing its potential as a clean, safe, and efficient energy solution for the future.

Overview:

Media Accent in collaboration with partners spearheaded the media relations campaign for AstraZeneca's Healthy Hearts Africa (HHA) programme launch in Nigeria, leveraging our expertise to create a robust awareness drive.

Objective:

The goal was to secure extensive media coverage and public engagement, emphasizing the programme’s importance.

Strategy & Execution:

Press Release:  Distributed a compelling press release to over 150 media outlets, ensuring the HHA programme's goals were well-communicated.

Media Briefing: Conducted a media briefing with AstraZeneca and its partners, providing journalists with detailed information about the programme.

Social Media Campaign: Launched a targeted social media campaign with relevant hashtags to engage a wide online audience.

 Influencer Collaborations: Partnered with health influencers to further amplify the message.

Community Outreach: The programme comprised coordinated community events and health screenings to engage and educate the public directly.

Results:

The campaign achieved significant media coverage and high public engagement, raising awareness about hypertension and cardiovascular health. This initiative garnered support from key stakeholders, including government officials, healthcare providers, and the general public, underscoring AstraZeneca’s commitment to public health and contributing to a more informed healthcare system in Nigeria.

Creative Enterprise Support Programme for British Council:

Media Accent successfully executed a PR brief for the British Council's Creative Enterprise Support Programme with exceptional strategy and creativity. The campaign aimed at raising visibility and awareness of the programme among the target audience and achieved remarkable results.Media Accent tapped into its deep understanding of the British Council's goals and the needs of the creative enterprise sector to craft a compelling communication strategy. By leveraging a diverse range of traditional and digital media channels, the campaign effectively reached a broad audience and generated significant interest in the programme.Through a mix of engaging storytelling, media outreach, and strategic partnerships, Media Accent was able to create a positive buzz around the programme. The team's innovative approach and creative execution not only captured media attention but also resonated well with the public, driving engagement and participation in the programme.Media Accent's successful execution of the PR brief for the British Council's Creative Enterprise Support Programme exemplifies how a well-thought-out strategy, coupled with creativity and innovation, can deliver impactful results in driving visibility, engagement, and success for a client's initiative.