MENDEZ MEDIA MARKETING

Organization, creativity, execution and accountability are just a few of the adjectives I seem to hear a lot about my role in the company. I am a big believer in research and as a result everything we do starts there. It’s about where the market is, where consumers are and how competitive the marketplace is. From there, creating a marketing strategy that not only reaches consumers and effectively moves them to purchase, but also infiltrates them in every aspect- from lifestyle, to digital and social media interactions, to brand influencing and consumer reviews. My role is creating that strategy. Coming up with the differentiation factors, telling the story, and finding the most creative, effective, efficient, and relevant platforms.