Mobupps

Mobupps is the AI-powered performance growth platform that helps advertisers accelerate customer acquisition and publishers maximize revenue with greater precision, transparency, and control.
For more than 17 years, we've built proprietary technologies – including MAFO, Echo AI, i/RTB, and MobuppsX – that unify AI decisioning, media execution, campaign management, and monetization into one connected platform, enabling smarter advertising and measurable business growth.
Powered by in-house R&D, a global team of experts, and a relentless focus on results, Mobupps is building the next generation of AI-driven media infrastructure for advertisers and publishers worldwide.

About MAFO: MAFO is Mobupps’ AI-powered performance engine, built to help advertisers and publishers make better media and spending decisions. It brings campaign management, incrementality measurement, supply scoring, fraud prevention, predictive qualification, and cross-device insights into one connected environment, giving teams a clear view of where to scale, optimize, or cut spend. Powered by Echo AI, MAFO continuously evaluates traffic, outcomes, and long-term value across markets, devices, and channels. By combining real-time signals with automated recommendations, it helps reduce wasted spend, protect long-term ROAS, and turn complex media data into measurable growth with greater precision, transparency, and control.

About i/RTB: i/RTB is Mobupps’ curated programmatic platform, built to help advertisers, DSPs, agencies, and publishers access high-quality supply, improve auction efficiency, and maximize media value across web, in-app, and CTV environments. It brings incremental inventory, supply path optimization, identity intelligence, and real-time auction optimization into one connected infrastructure, enabling buyers to access media more efficiently and publishers to capture greater value from every impression. Powered by Echo AI and designed for low-latency worldwide execution, i/RTB continuously optimizes bid flows, supply paths, and auction dynamics to improve buying efficiency and monetization. By connecting premium supply with global demand through transparent, efficient programmatic infrastructure, i/RTB helps reduce unnecessary intermediaries, improve media quality, and deliver stronger outcomes for both sides of the marketplace.

About Echo AI: Echo AI is Mobupps’ self-learning decision engine, turning complex campaign data into actionable intelligence across mobile, web, and CTV. Integrated with MAFO and i/RTB, it unifies cross-device signals, identifies high-value audiences, detects overlapping exposure and incrementality risks, and recommends where to optimize targeting, creative, pacing, and budgets. Echo AI helps advertisers reduce wasted spend, identify net-new value, and maximize measurable growth by combining campaign data, real-time signals, and predictive recommendations.

About MobuppsX: MobuppsX is Mobupps’ performance DSP, built to give advertisers greater control over media buying. It combines curated inventory, proprietary audience intelligence, performance creative, and Echo AI optimization to reach higher-quality users and scale acquisition with greater transparency and precision. MobuppsX gives access to intentionally selected supply through private publisher relationships, PMP deals, OEM, and CTV environments. It continuously evaluates supply, audience quality, creative performance, conversion signals, and predicted LTV to reallocate budgets to the strongest opportunities.