Own the name, win the game

Namarama — Europe's Naming Agency

Every brand deserves a name that sticks like a tattoo in the mind. Namarama turns the invisible art of naming into a strategic weapon for businesses worldwide.

Founded by Floris Hülsmann — award-winning naming expert, published author, and host of two podcasts on branding and language — Namarama brings 20+ years of experience at the intersection of marketing, psychology, and linguistics.

What we do: We craft names for companies, brands, and products. From startups to multinationals, our proven creative process replaces guesswork with strategy. Typical turnaround: 10–15 days.

Who we've worked with: ABN AMRO, Subway, KIA and 20+ leading brands across Europe.

Why agencies partner with us: Design and rebranding agencies trust Namarama as their dedicated naming arm. We seamlessly integrate into your client projects — you handle the visual identity, we deliver the verbal one.

Transparent pricing: We're the only naming agency in Europe that publishes prices upfront. 

No hidden fees. No awkward budget conversations. Just clear deliverables at each tier.

Recognition: Published author on naming strategy, host of two active podcasts

Based in the Netherlands. Working across Europe and beyond.

Netherlands Netherlands
De Clercqstraat 85-3, Amsterdam, North-Holland 1053 AG
NA
2 - 9
2016

Why Namarama?

  • Avoid costly naming mistakes
  • A clear process, no pitfalls
  • Over 25 years of experience

Service Focus

Focus of Advertising
  • Naming - 100%

Industry Focus

  • Business Services - 10%
  • Government - 10%
  • Advertising & Marketing - 10%
  • Telecommunication - 5%
  • Food & Beverages - 5%
  • Banking - 5%
  • E-commerce - 5%
  • Retail - 5%
  • Real Estate - 5%
  • Designing - 5%
  • Healthcare & Medical - 5%
  • Financial & Payments - 5%
  • Education - 5%
  • Automotive - 5%
  • Other - 15%

Client Focus

75% Small Business
25% Medium Business

AI Tools & Purpose

ChatGPT ChatGPT

ChatGPT helps to sharpen ideas

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