Overview

About Namarama

Namarama — Europe's Naming Agency

Every brand deserves a name that sticks like a tattoo in the mind. Namarama turns the invisible art of naming into a strategic weapon for businesses worldwide.

Founded by Floris Hülsmann — award-winning naming expert, published author, and host of two podcasts on branding and language — Namarama brings 20+ years of experience at the intersection of marketing, psychology, and linguistics.

What we do: We craft names for companies, brands, and products. From startups to multinationals, our proven creative process replaces guesswork with strategy. Typical turnaround: 10–15 days.

Who we've worked with: ABN AMRO, Subway, KIA and 20+ leading brands across Europe.

Why agencies partner with us: Design and rebranding agencies trust Namarama as their dedicated naming arm. We seamlessly integrate into your client projects — you handle the visual identity, we deliver the verbal one.

Transparent pricing: We're the only naming agency in Europe that publishes prices upfront.

No hidden fees. No awkward budget conversations. Just clear deliverables at each tier.

Recognition: Published author on naming strategy, host of two active podcasts

Based in the Netherlands. Working across Europe and beyond.

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Focus

Service Focus of Namarama

How the team's effort is distributed across services.

100%

Industries Focus

10%10%10%5%5%5%5%5%5%5%5%5%5%13%

Client Focus

Small Business75%
Medium Business25%

The Positioning

AI Tools & Purpose

The stack the team uses to move faster.

ChatGPT
ChatGPT helps to sharpen ideas
Selected Work

Client Portfolio of Namarama

Where their work concentrates - by industry, budget, and timeline.

Clients: 5

ABN AMROKIASUBWAYALLESZHARBORN

Where we are

Locations (1)

Offices where Namarama operates.

Headquarter
Netherlands

Netherlands

De Clercqstraat 85-3
Amsterdam, North Holland 1053 AG